Hospitality Marketing Excellence
At Fenti Marketing, we pride ourselves on being a leading hospitality marketing agency, proudly having won multiple awards since our inception over ten years ago. Our team of marketing experts specialise in providing bespoke hospitality marketing solutions and are passionate about helping drive results and enhance brand visibility.
Trusted by
Like What You See? Get In Touch, We'd Love To Hear From You!
Featured Projects
With a track record of success and over 150 years of combined experience, we cater to the unique needs of the hospitality industry, offering comprehensive and bespoke hospitality marketing services that encompass everything from brand development to SEO.
Trust Fenti for Hospitality Digital Marketing Strategy
When it comes to digital marketing for the hospitality sector, Fenti Marketing is your trusted partner. Our comprehensive hospitality marketing services are designed to meet the unique needs of your business, ensuring sustainable growth and success. Trust us to create and implement a hospitality digital marketing strategy that drives results.
The Importance of Digital Marketing in the Hospitality Industry
We understand more than most the importance of effective hospitality marketing. Digital marketing for the hospitality sector not only boosts brand awareness but also drives bookings, enhances customer engagement and fosters loyalty. As a leading hospitality digital marketing agency, we understand the unique challenges and opportunities within this vibrant industry, ensuring your brand stands out in a crowded market.
Our Hospitality Marketing Solutions
With a wealth of hospitality marketing experience under our belts, we here at Fenti go above and beyond to help you reach your business goals.
Web Design and Development
Designed to simplify web maintenance, our team creates user-friendly, visually appealing websites tailored to your hospitality sector, ensuring an exceptional user experience that converts visitors into customers.
Content Writing
Our expert writers craft engaging and SEO-optimised hospitality content that enhances your brand’s online presence; ensuring your message reaches and resonates with your audience.
Design and Branding
We help you stand out from the competition with compelling design and branding that resonate with your target audience; ensuring your brand is consistently represented across all platforms.
Email Marketing
We design and execute targeted email marketing campaigns to keep your audience informed, engaged and drive repeat business. Email marketing remains a powerful tool in digital marketing for hospitality, offering direct communication with your customers.
Social Media Management
Our hospitality social media management services ensure your brand stays active and relevant on key social platforms, engaging with your audience effectively; crucial for building a community and fostering loyalty.
Search Engine Optimisation (SEO)
Boost your online visibility with our specialised SEO strategies, tailored to meet the unique needs of your business. Our hospitality marketing agency employs cutting-edge SEO practices to ensure your business ranks high in search results.
Pay Per Click (PPC)
Our pay-per-click campaigns are designed to drive targeted traffic and generate high-quality leads for your hospitality business. As a certified Google Partner, our hospitality digital marketing agency ensures your PPC campaigns are efficient and effective.
Paid Social Advertising
We create and manage paid social campaigns that amplify your reach and engage with potential customers across various platforms, focusing on delivering measurable results through strategic paid social media efforts.
Hospitality Industries We Work With
Over the years we have had the joy of offering our hospitality marketing services to a diverse range of businesses across the hospitality sector.
Hotels and Tourism
Event Venues
Casinos
Restaurants and Bars
Got Questions? We Have Answers!
What is hospitality marketing?
Hospitality marketing services encompass a range of strategies and tactics to promote your business, whether you’re a hotel, restaurant, bar or other hospitality business. Here at Fenti, we aim to attract and retain customers, enhance brand awareness and drive revenue growth through various marketing channels, including social media, content writing, SEO and more.
Why is digital marketing important for hospitality businesses?
Digital marketing is crucial for hospitality businesses because it allows them to reach a broader audience online, where potential customers are searching for travel and accommodation options. Effective digital marketing can drive traffic to a hospitality business’s website, increase bookings, improve customer engagement and boost overall brand visibility.
How can social media marketing benefit my hospitality business?
Social media marketing can benefit your hospitality business by:
- Increasing Brand Awareness: Reaching a wider audience through engaging content.
- Building Customer Relationships: Interacting directly with customers and responding to their feedback.
- Driving Traffic: Directing visitors to your website or booking platform.
- Showcasing Your Venue: Sharing photos, videos and stories to highlight your offerings and attract potential guests.
What are the main benefits of hiring a professional marketing agency?
Hiring a professional marketing agency with a proven track record in the hospitality industry can be beneficial for your hospitality business if you lack the time, expertise or resources to manage marketing efforts in-house. A specialised agency can provide:
Expert Knowledge: Access to experienced marketers with industry-specific expertise.
Comprehensive Services: A full suite of marketing services, from strategy development to execution and analysis.
Cost-Effective Solutions: Efficient use of your marketing budget to achieve the best results.
Time Savings: This allows you to focus on running your business while the agency handles your marketing needs.
How much does hospitality marketing cost?
The cost of hiring a dedicated marketing agency depends on your business’s goals and requirements. Whether you require an online booking system building, some stunning visuals for your social media, or a full website overhaul, we’ll create a free bespoke quote based on your business and requirements, so don’t hesitate to get in touch today.
What are the 4 P's of Hospitality Marketing?
The 4 P’s of hospitality marketing are fundamental elements used to market a hospitality business effectively. They include:
Product:
- Definition: The service or experience offered, such as accommodation, food, beverages, or events.
- Application: Examples include hotel rooms, dining, spa services, or conference facilities. The product must meet or exceed customer expectations in quality and service.
Price:
- Definition: The amount of money customers are willing to pay for the hospitality services offered.
- Application: Use dynamic pricing, discounts, packages, and special offers. Prices should reflect value, be competitive, and ensure profitability.
Place:
- Definition: The location where the hospitality service is delivered, as well as the channels through which customers can book or access these services.
- Application: Includes the physical venue and online booking platforms, travel agents or mobile apps. Accessibility and convenience are key.
Promotion:
- Definition: The activities and strategies used to communicate the value of the hospitality services to potential customers.
- Application: Involves advertising, social media, email campaigns, public relations, and loyalty programs. Effective promotion highlights unique selling points and benefits.
What are the 4 Key Characteristics of Hospitality Marketing?
Hospitality marketing has unique characteristics that differentiate it from other types of marketing. The four key characteristics include:
Intangibility:
- Definition: As products in hospitality are intangible, services cannot be experienced before purchase.
- Application: Create an experience through photos, menus, 3D tours, strong branding, and detailed descriptions.
Inseparability:
- Definition: Services are purchased and consumed simultaneously.
- Application: Emphasise service quality and customer interaction along with the product itself, by training staff and creating a welcoming atmosphere.
Perishability:
- Definition: Services are one-time experiences and cannot be held onto; an unbooked venue is lost revenue.
- Application: Use demand management and pricing strategies, like last-minute deals and dynamic pricing, to maximise revenue.
Variability:
- Definition: Services can vary by provider, they are unique and can’t be replicated.
- Application: Ensure consistent quality through staff training, standard procedures, quality control, and focus on your niche.
How can SEO help my hospitality business?
For hospitality businesses, SEO helps:
- Increase Online Visibility: Making it easier for potential guests to find your website when searching for relevant keywords.
- Drive Organic Traffic: Attracting visitors to your site without paying for ads.
- Improve User Experience: Ensuring your website is user-friendly and provides valuable information, which can lead to higher conversion rates.
How can your marketing agency improve my hospitality business?
Involving a marketing agency to handle your hospitality business’s marketing allows you to reach a broader audience online, where potential customers are searching for places to sleep, eat and drink at hospitality businesses like yours. An effective digital marketing agency like Fenti can drive traffic to your website, increase bookings, improve customer engagement and boost overall brand visibility.
What services do you provide for hospitality businesses?
At Fenti, we provide a wide range of services to benefit the hospitality industry, applying proven marketing solutions that deliver results. Our range of solutions include:
Search Engine Optimisation (SEO): Enhancing website visibility in search engine results to attract more organic traffic.
Pay-Per-Click (PPC) Advertising: Using targeted ads to drive traffic and bookings.
Social Media Marketing: Engaging with potential and existing customers on platforms like Facebook, Instagram, and Twitter.
Email Marketing: Sending targeted email campaigns to nurture customer relationships and promote special offers.
Content Marketing: Creating valuable content such as blogs, videos, and infographics to attract and engage customers.
Design and Branding: Creating a vivid design and brand message that reinforces your business’s image through design.
How can email marketing improve my hospitality business’s performance?
Email marketing can improve your hospitality business’s performance by:
- Nurturing Customer Relationships: Keeping in touch with past and potential guests through regular updates and personalised messages.
- Promoting Special Offers: Informing subscribers about discounts, packages and events.
- Driving Repeat Business: Encouraging previous guests to return with loyalty programs and exclusive deals.
- Collecting Customer Feedback: Using surveys and feedback forms to improve your services.
What role does content marketing play in hospitality marketing?
Content marketing plays a vital role in hospitality marketing by:
- Attracting Potential Guests: Providing valuable and engaging content that draws visitors to your website.
- Establishing Authority: Positioning your business as an expert in the industry through informative and educational content.
- Enhancing SEO Efforts: Creating keyword-rich content that improves your search engine rankings.
- Engaging Your Audience: Offering compelling stories, tips and guides that keep visitors interested and engaged.
Can I measure the success of my hospitality marketing efforts?
You can measure the success of your hospitality marketing efforts by tracking various key performance indicators (KPIs), such as:
- Website Traffic: Monitoring the number of visitors to your site.
- Conversion Rates: Measuring the percentage of visitors who make bookings or inquiries.
- Social Media Engagement: Analysing likes, shares, comments and follower growth.
- Email Open and Click Rates: Tracking how many recipients open your emails and click on links.
- Revenue Growth: Assessing the impact of your marketing efforts on overall sales and revenue.
