Optimised paid media that drives business growth
As a full-service PPC agency, Fenti plans, builds, and manages pay-per-click advertising across search, social, marketplace, and emerging AI platforms. From Google Ads and Microsoft Ads to Meta, Amazon, LinkedIn, TikTok, Reddit, Pinterest and ChatGPT Ads, we help clients turn ad spend into qualified leads and measurable revenue.
As a certified Google Partner, our track record speaks for itself — including a 500%+ increase in lead form submissions for one client. Whatever your audience’s platform of choice, your budget is in capable, data-led hands.
Are you ready to supercharge your lead generation?
Proven Results. Real Business Growth.
We don’t just talk about results — we deliver them. From global brands to local Sheffield businesses, our PPC and paid social campaigns consistently generate measurable ROI. Every campaign is backed by research, data, and platform-specific expertise, ensuring lower acquisition costs, higher-quality leads, and sustainable growth.
What is PPC (pay-per-click) and how does it work?
What?
Pay-per-click advertising, or PPC, is a broad advertising model spanning search engines, social platforms, marketplaces, and — increasingly — AI-powered assistants. Formats now include text ads, shopping listings, image and video creative, and conversational placements. On search engine results pages, ads typically appear at the top of the page marked with an "Ad" label; on social and marketplace platforms, they're woven natively into feeds and product listings.
Who?
PPC ads can be precisely targeted using search intent, location, demographics, interests, job title, purchase behaviour, and more, depending on the platform. Advertisers bid against relevant criteria in an auction process. Success depends on factors like maximum cost per click, quality score, and — on social and marketplace platforms — creative quality and audience relevance.
When?
Savvy advertisers can expect to see a return on ad spend quickly, which is why PPC remains one of the most popular performance marketing tools. Every platform we manage comes with its own analytics suite, and we tie this back to your website analytics to track exactly how prospects convert.
How?
Every platform has its own auction dynamics, ad formats, and audience behaviours — what works on Google Search won't necessarily translate to TikTok or LinkedIn. Effective PPC management means understanding each platform's strengths and continually optimising campaigns as trends, algorithms, and consumer behaviour shift.
Expert PPC management, across every platform
PPC management starts with understanding business objectives and target audiences — who you are, and who you want to convert. A scattergun approach never has, and never will, work in marketing, so thorough research and planning come first.
PPC is a highly valuable marketing tool, but also a highly complex one — particularly now that the “PPC” umbrella spans search, paid social, marketplace advertising, and AI-driven platforms. Managing this in-house, across multiple platforms, at the level needed to compete is a full-time job. A good PPC agency will help your business stand out in a crowded market and generate qualified leads with a healthy return on ad spend, whichever platform your audience lives on.
Advertising across every major channel
Google Ads →
Put your business at the top of search results when customers are actively looking for what you offer. As a certified Google Partner, we manage search, display, shopping, and YouTube campaigns with a consistent record of high quality scores and strong ROAS.
Microsoft Ads →
Reach additional high-value audiences across Bing, Yahoo, and AOL with typically lower competition and cost-per-click than Google — a cost-effective way to extend your search reach.
Amazon Ads →
Increase product visibility and drive sales by targeting shoppers with high purchase intent directly on Amazon — ideal for e-commerce brands looking to grow marketplace revenue.
ChatGPT Ads →
As one of the most exciting new advertising platforms to emerge in years, ChatGPT Ads present an early-mover opportunity for brands willing to innovate. Fenti is already exploring this space so our clients don't have to wait for the rest of the market to catch up.
Meta Ads →
Connect with your ideal customers across Facebook and Instagram using precise audience targeting and compelling creative, built to drive both awareness and direct-response results.
LinkedIn Ads →
Reach decision-makers and senior professionals with B2B campaigns built to generate high-quality leads, using precise targeting by job title, industry, and company size.
TikTok Ads →
Capture the attention of highly engaged audiences through creative short-form video campaigns that drive real, measurable results — particularly effective for consumer brands.
Reddit Ads →
Advertise within passionate niche communities where users are actively researching, discussing, and discovering products — a highly targeted, often underpriced opportunity.
Pinterest Ads →
Reach an audience already primed to discover and buy, making Pinterest one of the most underutilised platforms in B2C advertising.
Which platform is right for your business?
Not every platform suits every business, and chasing the wrong one wastes budget fast. The right choice depends less on what’s trending and more on where your audience spends their attention, and what they’re doing when they’re there — searching with intent, scrolling for inspiration, or researching in a niche community.
In practice, the strongest-performing accounts rarely rely on a single platform. A search campaign captures demand from people already looking to buy, while paid social or marketplace campaigns build the awareness that feeds that demand. Getting the balance right is where multi-platform experience pays off.
We’ll recommend the right mix based on your objectives, audience, and budget during a free consultation, and revisit it as your campaigns generate data.
Frequently asked questions
What is a PPC agency?
A PPC agency manages pay-per-click advertising campaigns on behalf of clients across digital platforms — including Google, Microsoft, Meta, Amazon, LinkedIn, TikTok, and newer channels like ChatGPT Ads — to deliver maximum return for client budgets.
What is pay-per-click advertising?
Shortened to PPC, pay-per-click advertising is an internet-based advertising model where platform owners charge advertisers each time a user clicks their ad. It spans search engines, social media, marketplaces, and increasingly, AI-driven platforms.
How do I hire a PPC agency?
Compile a brief covering your objectives, audience, messaging, and target revenue. Consider whether you need a local Sheffield agency for face-to-face meetings, or are happy working remotely. Research shortlisted agencies’ reviews, case studies, and platform expertise — particularly if you need experience beyond Google Ads, such as Amazon or LinkedIn.
How much does pay-per-click advertising cost?
Cost varies by platform and competitiveness of your targeting. On search platforms, cost per click depends on keyword competition; on social and marketplace platforms, cost is driven by audience size, creative performance, and bidding strategy. Most campaigns operate within a set daily or monthly budget cap.
How do I get started with PPC advertising?
First, determine your objectives — sales, leads, subscribers, or awareness. Next, decide which platform(s) best match where your audience spends time. Create an ad account, research keywords or audience targeting parameters, and set a budget. Monitor and optimise regularly — ideally weekly — and ensure your landing page is built to convert.
What is a Google Partner?
An agency accredited by Google with a proven record of consistently delivering value for clients through Google Ads management. Google Partners must reapply annually to maintain the accreditation.
How can I make sure my PPC ads work, whatever the platform?
Extracting maximum value from PPC is a multifaceted task. It’s important to optimise the landing page prospects are directed to, understand each platform’s bidding models and audience behaviour, and continually research keywords, audience segments, competitor activity, and trends relevant to your goals.
