Targeted Amazon Ads management
Looking to increase your product visibility and drive more sales on the world’s largest online marketplace? When it comes to Amazon advertising, strategic bidding, precise keyword targeting, and compelling product listings are essential to standing out in a crowded marketplace and converting browsers into buyers.
As an award-winning Amazon advertising agency, Fenti Marketing specialises in crafting and managing Amazon ad campaigns that elevate your product visibility, outmanoeuvre your competitors, and deliver measurable sales growth. Our expertise ensures your products appear in front of shoppers who are already searching for exactly what you sell, at the precise moment they’re ready to make a purchase.
Ready to accelerate your Amazon sales?
What are Amazon Ads and how do they work?
Amazon ads are a powerful tool for promoting products within the world’s most purchase-ready marketplace. Unlike social media platforms where advertising interrupts the user experience, Amazon ads appear directly within the shopping journey, placing your products in front of customers who are actively searching, comparing, and buying.
With over 300 million active customer accounts worldwide and the majority of online product searches now starting on Amazon rather than Google, the platform represents an unrivalled opportunity for product-based businesses to capture high-intent demand and drive sales at scale.
Amazon’s advertising platform allows businesses to bid on relevant keywords, target competitor listings, and retarget previous visitors, ensuring maximum visibility across search results, product pages, and beyond. Ads are clearly marked as ‘Sponsored’ but appear seamlessly within the shopping experience, making them a natural part of the customer’s purchase journey rather than an unwelcome interruption. Investing in Amazon ads allows product-based businesses to dramatically increase visibility, outperform competitors, and drive consistent, scalable revenue growth.
Professional Amazon Ads management services
Effective Amazon ad management is both an art and a science. Success on the platform requires deep knowledge of Amazon’s algorithm, meticulous keyword research, smart bidding strategies, and relentless optimisation, all underpinned by a clear understanding of your products, your margins, and your growth goals.
At Fenti, we take the time to understand your product catalogue, target audience, competitive landscape, and commercial objectives to build Amazon ad campaigns that generate clicks and profitable sales. Our comprehensive Amazon ads management services include:
- Keyword research and competitor analysis
- Campaign setup and ad creation
- Bid management and budget optimisation
- Product listing review and recommendations
- Performance tracking and reporting
- Continuous campaign optimisation
Why choose Fenti for your Amazon Ads?
We’re your go-to partner for Amazon paid ads management. With our expertise, you can cut through the competition, capture high-intent shoppers, and build a sustainable, scalable presence on the world’s most powerful retail platform. By partnering with us, you’ll benefit from:
In-depth industry knowledge
We leverage extensive expertise in the digital marketing and e-commerce landscape to enhance your Amazon ad campaigns, with a thorough understanding of how Amazon's algorithm rewards well-managed advertising.
Customised Amazon ad strategies
We develop tailored ad strategies that align with your specific products, margins, seasonal opportunities, and growth targets, never a one-size-fits-all approach.
Transparent performance reporting
We provide clear, detailed reports that translate Amazon's complex data into straightforward insights, so you always know exactly how your campaigns are performing and where your budget is going.
Continuous campaign optimisation
Amazon's marketplace is constantly evolving. We continuously refine your campaigns based on performance data, search trend shifts, and competitive movements to ensure your ads always deliver optimal results.
The power of Amazon Ads
Amazon is the world’s most powerful product search engine. When a customer types a query into Amazon, they’re not browsing for inspiration; they already have their wallet ready. That level of purchase intent simply doesn’t exist anywhere else in digital advertising. For product-based businesses, Amazon advertising represents one of the highest-return investments available. Appearing at the top of Amazon search results drives immediate sales and boosts your organic rankings, builds product reviews, and compounds your visibility over time, creating a flywheel effect that benefits your entire Amazon presence.
With targeting options spanning keywords, product categories, competitor ASINs, and customer behaviour, Amazon’s advertising platform gives savvy brands the tools to dominate their category – and at Fenti, we know exactly how to use them.
Whether you’re launching a new product, defending your position against competitors, or scaling an already successful catalogue, Amazon ads are one of the most direct, measurable, and powerful levers available to your business.
Got questions? We have answers!
What are Amazon paid ads?
Amazon paid ads, formally known as Amazon Sponsored Ads, are paid placements that allow sellers and brands to promote their products within Amazon’s marketplace. They appear within search results, on competitor product pages, and across Amazon’s wider network, always marked as ‘Sponsored’ but designed to feel like a natural part of the shopping experience. Because Amazon users are actively shopping rather than passively browsing, Amazon ads consistently deliver some of the highest purchase intent of any digital advertising format. For product-based businesses, they are one of the most direct and measurable ways to drive sales online.
What types of Amazon Ads are available?
Amazon offers several ad formats, each suited to different goals and business types:
- Sponsored Products: The most widely used Amazon ad format. These promote individual product listings within search results and on product detail pages, driving traffic directly to your listing. Ideal for boosting visibility and driving immediate sales.
- Sponsored Brands: Banner-style ads that appear at the top of search results, featuring your brand logo, a custom headline, and a selection of products. Perfect for building brand awareness and showcasing your product range.
- Sponsored Brands Video: Auto-playing video ads that appear within search results, capturing attention and communicating your product’s benefits in a dynamic, engaging format.
- Sponsored Display: Ads that reach shoppers both on and off Amazon, retargeting users who have viewed your products or similar listings, as well as reaching new audiences based on shopping behaviour and interests.
- Amazon DSP (Demand-Side Platform): A more advanced programmatic advertising solution that allows brands to reach Amazon audiences across third-party websites and apps, ideal for larger brands looking to build awareness at scale.
What targeting options are available on Amazon?
Amazon offers a sophisticated range of targeting options to ensure your ads reach the most relevant shoppers:
- Keyword targeting: Bid on specific search terms that shoppers use when looking for products like yours. Available in broad, phrase, and exact match types to balance reach and precision.
- Automatic targeting: Allow Amazon’s algorithm to identify the most relevant keywords and placements based on your product listing, useful for discovery and research.
- Product targeting: Place your ads directly on specific competitor product pages or within relevant product categories, intercepting shoppers at a critical decision-making moment.
- Audience targeting: Reach shoppers based on their browsing and purchase history, including those who have previously viewed your products or purchased from your category.
- Retargeting: Re-engage shoppers who have already viewed your listings but haven’t yet converted, keeping your products front of mind throughout their purchase journey.
How much do Amazon Ads cost?
Amazon ads operate on a cost-per-click (CPC) auction model, meaning you only pay when a shopper clicks on your ad. The actual cost per click varies depending on your product category, the competitiveness of your target keywords, and your bidding strategy. There is no minimum spend requirement for Sponsored Products or Sponsored Brands campaigns, making Amazon advertising accessible to businesses of varying sizes. That said, investment levels will naturally influence the scale of results you can achieve. At Fenti, we work with your budget and your margin structure to build campaigns that prioritise profitable growth. Get in touch for a tailored recommendation.
How can I measure the success of my Amazon Ads?
Amazon provides a comprehensive suite of reporting tools that allow you to track key metrics, including impressions, clicks, click-through rate (CTR), spend, sales, and Advertising Cost of Sale (ACoS), which shows you how much you’re spending in ads for every pound of sales generated. At Fenti, we monitor ACoS alongside Total ACoS (TACoS), which accounts for the halo effect your advertising has on organic sales, giving you a truly complete picture of your campaign’s impact. We provide regular, clear performance reports that go beyond the raw data, offering strategic commentary and recommendations so you always know where your campaigns stand and where they’re heading.
Can I A/B test Amazon Ads?
Yes. Amazon offers native A/B testing functionality, known as Manage Your Experiments, for elements such as product titles, main images, A+ Content, and product descriptions. For ad campaigns themselves, testing different keyword strategies, match types, bid approaches, and creative assets is an integral part of effective Amazon ads management. At Fenti, structured testing is built into everything we do. We continuously experiment, learn, and refine, using data to make incremental improvements that compound into significant performance gains over time.
Do I need to optimise my product listings as well as my ads?
Yes, and this is one of the most important things to understand about Amazon advertising. Even the best-managed ad campaign will underperform if the product listing it’s driving traffic to isn’t optimised. Compelling titles, high-quality images, strong bullet points, competitive pricing, and a healthy review profile all directly influence your conversion rate, and your conversion rate directly influences how efficiently your ad spend works. At Fenti, we review your listings and provide clear recommendations to ensure that when shoppers land on your product page, everything is in place to convert that click into a sale.
Can I run Amazon Ads alongside other digital marketing campaigns?
Absolutely, and a joined-up approach almost always delivers better results than running any single channel in isolation. Amazon ads are exceptionally powerful for capturing existing demand, but pairing them with activity on Google, Meta, or other platforms that build awareness and drive new audiences to your Amazon listings can supercharge your overall performance. At Fenti, we take a holistic view of your digital marketing, ensuring your Amazon campaigns work in harmony with your wider strategy to maximise reach, efficiency, and return on investment across every channel.
