Be the brand AI recommends.
Search has changed. Ranking on Google is no longer enough — your customers are getting answers directly from AI tools like ChatGPT, Google AI Overviews, and Microsoft Copilot. If you’re not in those answers, you’re invisible to a growing share of your audience.
Fenti is a specialist GEO agency. We help businesses of all sizes get recommended, cited, and trusted by AI — while keeping their traditional SEO performance strong.
The search landscape has shifted. Has your strategy?
A few years ago, getting to page one of Google was the goal. Today, millions of searches never reach a results page at all — they’re answered instantly by AI platforms.
That shift changes everything about how content needs to be written, structured, and positioned. Businesses that adapt will become the trusted source AI turns to. Those that don’t will find themselves increasingly invisible, even if their traditional rankings look fine.
This is where Generative Engine Optimisation (GEO) comes in.
SEO, GEO, and AEO — what's the difference?
Most businesses are familiar with SEO. GEO and AEO are the next layer — and together, all three form a complete modern search strategy. Think of it this way:
A user asks ChatGPT: ‘What’s the best project management tool for a small team?’. GEO ensures your brand is mentioned in that response. AEO ensures your content is used as the source. SEO ensures your site ranks if they search directly. You need all three working together — and that’s exactly what Fenti builds for you.
SEO — Search Engine Optimisation
We audit and strengthen the signals that tell AI models your brand is an expert source — from content depth and citation patterns to structured data and domain reputation.
GEO — Generative Engine Optimisation
We reformat and write content in the clear, direct formats AI prefers: definitions, FAQs, comparisons, step-by-step guides. Content that's easy for AI to extract is content that gets used.
AEO — Answer Engine Optimisation
The precision layer. Making your content the direct answer to specific questions — in featured snippets, voice search, and AI assistant responses. When someone asks a question, AEO is what makes your content the reply.
How does GEO actually work?
AI search engines don’t rank pages — they generate answers. To feature in those answers, your content needs to do more than target keywords. It needs to demonstrate authority, answer questions directly, and align with the signals AI models use to determine trust.
Authority & credibility signals
We audit and strengthen the signals that tell AI models your brand is an expert source — from content depth and citation patterns to structured data and domain reputation.
Structured, answer-ready content
We reformat and write content in the clear, direct formats AI prefers: definitions, FAQs, comparisons, step-by-step guides. Content that's easy for AI to extract is content that gets used.
Semantic relevance & topic coverage
AI models understand context, not just keywords. We map your content to the full landscape of topics and queries your audience is asking — ensuring your site is the most complete, credible resource in your space.
Ongoing monitoring & refinement
GEO is not set-and-forget. We track how your brand appears across AI platforms, monitor changes in generative search behaviour, and adapt your strategy accordingly.
Our GEO & SEO services
Answer Engine Optimisation (AEO)
AEO is about structuring your content so search engines can extract and surface it directly — in featured snippets, voice search, and AI-generated responses. When your content answers people's questions clearly and authoritatively, it builds trust in your brand before they've even clicked through to your site.
AI Overview Optimisation
Google's AI Overviews don't just pull from any source — they select content that's structured, credible, and contextually relevant. We analyse how AI Overviews work, what signals they respond to, and adapt your content accordingly. The goal: position your brand as a trusted source that AI chooses to cite — and that users choose to believe.
LLM Visibility
Tools like ChatGPT are increasingly where people go to research, compare, and decide. We build and optimise your content to align with how large language models evaluate and use sources — improving your chances of being referenced in AI-generated answers and keeping your brand visible where search behaviour is heading.
Structured Data & Schema
Schema markup is how you speak AI's language. It tells search engines and AI tools exactly what your content contains — your products, services, FAQs, reviews — so they can surface it in the right context. We implement and optimise structured data across your site to make sure your content is as readable to AI as it is to people.
Why trust Fenti Marketing as your AI Search Partner?
Plenty of agencies are claiming GEO and AEO expertise right now.
Here’s what sets Fenti apart. As a certified Google Partner, we have a proven track record in SEO and PPC — built on strategies that deliver real business growth. That foundation matters, because GEO doesn’t exist in isolation. The authority and content quality you build through traditional SEO directly feeds your AI search visibility.
We think in full funnels, not single channels. Getting cited in an AI answer is just the start — we look at the complete picture, from how you’re discovered to how your site converts that traffic. And because GEO moves fast, we’ll always be straight with you about what’s proven and what’s still evolving.
Whether you’re an SME new to search marketing or an established brand future-proofing your strategy, we build around your goals — not a generic template. We’re invested in getting it right for your business, not just filling a monthly report.
Ready to be visible where your customers are searching?
Whether you’re starting from scratch or looking to build on an existing SEO strategy, we’ll help you understand where you stand in AI search — and what it’ll take to get ahead.
Start with a free, no-obligation consultation. We’ll look at your current visibility, your competitors, and give you an honest picture of the opportunity. We’re a real team of people who’ll pick up the phone.