Paid Social by Fenti

Paid Social Agency Sheffield: Amplify Your Social Reach and Increase Brand Awareness

Paid Social Agency Sheffield - Fenti Marketing

Targeted Paid Social Ads Management

Trying to get your brand noticed? When it comes to social media, precise targeting, engaging visuals and compelling content are key to capturing attention and driving engagement.

As a professional and award-winning paid social agency, we here at Fenti Marketing specialise in crafting and managing paid social campaigns that elevate your brand presence and deliver measurable results. Our expertise spans across multiple platforms, including Meta (Facebook and Instagram for those not in the know!), LinkedIn, and TikTok, ensuring your message reaches the right audience at the right time.

Are You Ready to Supercharge Your Lead Generation?

Paid Social Agency Sheffield - Fenti Marketing

What is Paid Social and How Does it Work?

Paid social refers to the practice of using paid advertising on social media platforms to promote products, services, or content; leveraging the power of social media platforms to promote your business to a targeted audience.

Unlike organic social media efforts, paid social ads are designed to reach specific demographics, interests, and behaviors, allowing for precise audience targeting. Advertisers can choose from a variety of ad formats, including image, video, carousel, and more, depending on the platform.

Paid social ads are displayed within users’ feeds, stories, and other placements, often marked with labels like ‘Sponsored’ to distinguish them from organic content. By investing in paid social, businesses can enhance their visibility, drive traffic, and generate leads quickly and efficiently.

Professional Paid Social Management Services

Effective paid social media advertising requires a strategic approach, ongoing management, and consistent optimisation. As experts in all things digital, we here at Fenti take the time to understand your business objectives, target audience, and competitive landscape to create tailored campaigns that deliver results.

Our comprehensive paid social management services include: Audience research and targeting, Ad creation and design, Budget management, Performance tracking & reporting and Continuous optimisation.

Whether you’re new to paid social or looking to refine your existing efforts, our highly experienced team is here to help you navigate the complexities of paid social advertising and achieve your marketing goals.

Paid Social Agency Sheffield - Fenti Marketing
Meta Ads Management - Facebook Ads - Instagram Ads - Paid Social Agency Sheffield - Fenti Marketing

Meta Ads Management

Meta’s advertising platforms, Facebook and Instagram, are SMEs’ most powerful allies. With over two billion people using Facebook and more than one billion active on Instagram every month, these platforms are ideal for tapping into vast consumer audiences. Advertisers can target users based on their location, demographics, and interests, with charges based on impressions (how many users the ad is displayed to).

Posts can be boosted through paid social media advertising, identified by the ‘Sponsored’ label, directing prospects to website pages, literature downloads, apps, and more. Meta’s algorithms favour content that creates conversation and interaction, so post content needs to be relevant to the target audience, high quality and engaging.

Fenti’s Meta ads management service is ideal for business-to-consumer companies looking to increase brand awareness and sales. Whether you have a Facebook business page or an Instagram profile, Fenti’s paid social media advertising experts will get in the driving seat to set up and optimise ads that will unlock the growth you need.

LinkedIn Ads Management

The professional’s choice, LinkedIn ads are the best way to connect with the decision makers you need to get in front of. Circumvent those pesky gatekeepers with ads targeted by industry, location, job title, seniority, and experience.

Advertisers have a range of ad types to choose from, including single image, carousel (multiple images), video, and text, to boost awareness and generate leads. LinkedIn led gen forms can also be used to great effect when attached to an ad, prepopulating fields with profile data for user convenience.

Combining data and sector insights, we keep our fingers on the pulse of your industry. Once we understand your business objectives, target audience, and budget, leave us to leverage this high-value B2B acquisition tool.

LinkedIn Ads - Paid Social Agency Sheffield - Fenti Marketing
TikTok Ads - Paid Social Agency Sheffield - Fenti Marketing

TikTok Ads Management

TikTok has rapidly become a dominant platform, especially among younger audiences. With its unique blend of short-form video content and viral trends, TikTok offers businesses an unparalleled opportunity to engage with potential customers in a creative and dynamic way. Fenti’s TikTok ads management service is designed to harness the platform’s potential, creating ads that are both entertaining and effective.

Whether you’re aiming to increase brand awareness, drive app downloads, or boost sales, our team is equipped to craft TikTok campaigns that resonate with your audience and achieve your marketing objectives.

Got Questions? We Have Answers!

Paid social media advertising involves paying to promote content or products on social media platforms. This includes various ad formats like sponsored posts, display ads, video ads, and more, targeted to specific audiences based on demographics, interests, and behaviours.

Most major social media platforms offer paid advertising options, including:

  • Facebook
  • Instagram
  • X (Twitter)
  • LinkedIn
  • Pinterest
  • Snapchat
  • TikTok
  • YouTube

Targeting allows advertisers to reach specific audiences based on factors like age, gender, location, interests, behavior, and more. Platforms use user data to help advertisers tailor their ads to the most relevant audiences, improving the chances of engagement and conversion.

  • Increased Reach: Access a broader and more targeted audience.
  • Measurable Results: Track performance metrics like impressions, clicks, and conversions.
  • Enhanced Targeting: Use detailed demographic and behavioral data to reach specific groups.
  • Cost-Effective: Control budgets with flexible spending options.
  • Brand Awareness: Boost visibility and recognition of your brand.

Costs vary widely based on factors like platform, ad format, audience size, and competition. Most platforms use a bidding system where advertisers set a budget and bid for ad placements. Common pricing models include cost-per-click (CPC), cost-per-impression (CPM), and cost-per-action (CPA).

For a free Paid Social quote, contact our team at Fenti today.

  • Image Ads: Static images with a caption or description.
  • Video Ads: Short video clips promoting products or services.
  • Carousel Ads: Multiple images or videos in a single ad unit.
  • Story Ads: Full-screen ads in stories on platforms like Instagram and Facebook.
  • Sponsored Posts: Boosted posts that appear in users’ feeds.
  • Lead Ads: Collect leads directly within the platform.
  • Shopping Ads: Showcase products with links to purchase.
  • Define Goals: Determine what you want to achieve (e.g., brand awareness, lead generation, sales).
  • Choose Your Platform: Select the social media platforms that best reach your target audience.
  • Set a Budget: Decide how much you’re willing to spend.
  • Create Ad Content: Develop engaging visuals and compelling copy.
  • Target Your Audience: Use platform tools to specify your audience.
  • Launch the Campaign: Publish your ads and monitor performance.
  • Analyse Results: Review metrics and adjust your strategy as needed.

Success can be measured through various metrics, including:

  • Impressions: How often your ad is shown.
  • Clicks: The number of times users click on your ad.
  • Click-Through Rate (CTR): The ratio of clicks to impressions.
  • Conversion Rate: The percentage of users who complete a desired action (e.g., purchase, sign-up).
  • Return on Ad Spend (ROAS): Revenue generated for every dollar spent on ads.
  • Engagement: Likes, shares, comments, and other interactions.
  • A/B Testing: Test different ad variations to see which performs best.
  • Audience Segmentation: Break down your audience into smaller groups for more targeted ads.
  • Ad Creative: Continuously update and improve your ad visuals and copy.
  • Retargeting: Reach users who have previously interacted with your brand.
  • Performance Analysis: Regularly review and adjust your strategy based on performance data.