Targeted Pinterest Ads management
Looking to put your products in front of people who are actively planning to buy? When it comes to Pinterest advertising, captivating visuals, strategic targeting, and inspirational content are essential to capturing attention and converting browsers into buyers.
As an award-winning Pinterest advertising agency, Fenti Marketing specialises in crafting and managing Pinterest ad campaigns that elevate your brand presence and deliver measurable results. Our expertise ensures your Pins reach the right people at exactly the moment they’re seeking inspiration – driving high-quality traffic, eye-catching product discovery, and invaluable sales.
Ready to boost your visual commerce results?
What are Pinterest Ads and how do they work?
Pinterest ads are a powerful tool for promoting products, services, or content within one of the world’s most purchase-ready audiences. Unlike other platforms, Pinterest users actively seek out ideas and inspiration – making them highly receptive to brand discovery and far more likely to convert. By leveraging Pinterest’s advanced targeting options, businesses can reach users based on interests, keywords, demographics, and shopping behaviours, ensuring your message is seen by those most likely to act.
Pinterest paid ads appear within users’ home feeds, search results, and related Pin sections, typically marked as ‘Promoted’ to distinguish them from organic content. Advertisers can choose from a variety of ad formats – including Standard, Video, Shopping, Carousel, and Collections ads – tailored to suit their campaign goals.
Investing in Pinterest ads allows businesses to enhance their visibility, drive high-quality purchase-intent traffic, generating valuable leads and sales efficiently.
Professional Pinterest Ads management services
Effective Pinterest ads management requires a strategic approach, ongoing management, and continuous optimisation. At Fenti, we take the time to understand your business objectives, target audience, and product offering to create tailored Pinterest ad campaigns that deliver results.
Our comprehensive Pinterest ads management services include:
- Audience research and targeting
- Creative Pin design and copywriting
- Budget management
- Performance tracking and reporting
- Continuous optimisation
Why choose Fenti for your Pinterest Ads?
We’re your go-to partner for Pinterest paid ads management. With our expertise, you can reach an audience already primed to discover, save, and buy – driving your business forward with one of the most underutilised platforms in B2C advertising. By partnering with us, you’ll benefit from:
In-depth industry knowledge
We leverage extensive expertise in the digital marketing landscape to enhance your Pinterest ad campaigns.
Customised Pinterest ad strategies
We develop tailored ad strategies that align with your specific business goals, seasonal trends, and target audience behaviours.
Transparent performance reporting
We provide clear and detailed reports to keep you informed about your campaign's performance.
Continuous campaign optimisation
We regularly adjust and improve your ad campaigns based on performance data for optimal results.
The power of Pinterest Ads
Pinterest is the visual discovery engine where purchase intent is at its highest. With over 500 million monthly active users actively searching for ideas across fashion, home, beauty, food, travel, and more, it’s a platform built for brands with something worth seeing.
Unlike social platforms where ads interrupt the experience, Pinterest Ads enhance it, appearing seamlessly within a user’s inspiration journey. With advanced targeting options including keywords, interests, life moments, customer lists, and actalike audiences, your brand can reach shoppers at the precise moment they’re ready to discover something new.
By combining creative strategy and data-driven insights, we stay ahead of Pinterest trends and seasonal moments. Once we understand your business objectives, target audience, and budget, leave it to us to harness Pinterest’s powerful visual commerce engine to drive growth.
Got questions? We have answers!
What are Pinterest paid ads?
Pinterest paid ads, also known as Promoted Pins, are paid placements that allow businesses to amplify their content to a wider, targeted audience on Pinterest. They look and feel like regular Pins but are boosted to appear in front of users who are most likely to be interested in your products or services. Because Pinterest is a discovery-first platform, paid ads feel native to the experience -making users far more receptive to brand content than on traditional social media platforms.
What types of Pinterest Ads are available?
Pinterest offers a range of ad formats to suit different campaign objectives:
- Standard Image Ads: Single, static images that appear in users’ feeds and search results. Simple, effective, and ideal for showcasing products or offers.
- Video Ads: Short-form or long-form videos that autoplay in feed, perfect for demonstrating products or telling your brand story.
- Shopping Ads: Pulled directly from your product catalogue, these Pins link users straight to product pages for a seamless shopping experience.
- Carousel Ads: Multiple images within a single ad that users can swipe through, ideal for showcasing a range of products or telling a sequential story.
- Collections Ads: A hero image or video paired with supporting product images below, designed to drive product discovery and direct purchases.
- Idea Ads: Multi-page, immersive content ads that inspire users with step-by-step guides, tutorials, or lookbooks featuring your brand.
What targeting options are available on Pinterest?
Pinterest offers a comprehensive suite of targeting options to ensure your ads reach the most relevant audience:
- Interest targeting: Reach users based on topics they regularly engage with, such as home décor, fashion, fitness, or food.
- Keyword targeting: Appear in search results when users are actively looking for ideas related to your products or services.
- Demographic targeting: Filter by age, gender, location, language, and device.
- Customer list targeting: Upload your existing customer data to retarget known contacts or create lookalike audiences.
- Actalike audiences: Pinterest’s equivalent of lookalike audiences, reaching new users who behave similarly to your best existing customers.
- Retargeting: Re-engage users who have previously visited your website, interacted with your Pins, or viewed your videos.
How much do Pinterest Ads cost?
Pinterest ads operate on a flexible bidding model, meaning your costs will vary depending on your campaign objective, audience, and competition within your sector. At Fenti, we work with your budget to maximise return on ad spend and ensure your budget is working as hard as possible. Get in touch for a tailored recommendation based on your goals.
How can I measure the success of my Pinterest Ads?
Pinterest provides a robust analytics dashboard where you can track a range of key performance metrics, including impressions, saves, link clicks, click-through rate (CTR), and conversions. For e-commerce businesses, Pinterest’s conversion tracking and integration with platforms like Shopify make it straightforward to attribute sales directly to your ad spend. At Fenti, we go beyond the native dashboard, providing you with clear, jargon-free performance reports that translate data into actionable insights.
Can I A/B test Pinterest Ads?
Yes. A/B testing on Pinterest allows you to compare different versions of your ads, testing variables such as imagery, headlines, descriptions, calls to action, or audiences, to identify what resonates best with your target users. At Fenti, structured testing is built into our campaign management process, using performance data to refine your creative and targeting over time.
Can I run Pinterest Ads alongside other social media ads?
Absolutely! Pinterest works particularly well as part of a broader paid social strategy, complementing platforms like Meta, TikTok, and LinkedIn by capturing users at a different stage of the buying journey. At Fenti, we can manage your full paid social mix, ensuring your campaigns work together cohesively to maximise reach, engagement, and return on investment.
