Pyramid Carpets is a friendly, established flooring business with a showroom, a wide range of flooring solutions and a team that’s certainly not short of personality.
Their brief to Fenti was clear: increase brand awareness, encourage more customers into the showroom and generate new enquiries through engaging social media activity.
With plenty of competition in the flooring industry, simply posting photographs of carpets and flooring products wasn’t going to be enough to make the business stand out.
Fortunately, Pyramid Carpets has something that makes content creation particularly exciting: a team full of character, happy to get involved, have a laugh and put themselves in front of the camera.
increase in average Instagram reach
increase in Instagram reel interactions
For Pyramid Carpets, we wanted to move away from traditional product-led social media and introduce a more entertaining, personality-driven approach. Working collaboratively with the staff, we develop creative video concepts that capture their humour, enthusiasm and natural personalities. From relatable scenarios and light-hearted sketches to entertaining takes on everyday showroom experiences, our content is designed to capture attention, encourage engagement and make the brand memorable.
Our team plans, films and edits a varied mix of content, combining entertaining concepts with informative videos that showcase the business’s products, knowledge and services. We work closely with the Pyramid Carpets team to develop ideas and scripts, encouraging natural performances that allow their individual personalities to come through and the approach is deliberately relaxed and entertaining, while remaining professionally produced and aligned with the business’s objectives.
From product-focused artwork and flooring inspiration to promotional messages and informative content, we ensure every asset is consistent with Pyramid Carpets’ brand identity. While video gives us the opportunity to showcase the team’s personality, static artwork allows us to communicate clear product information, important messages and calls to action.
Every content idea is considered in relation to the wider objective of building brand recognition, increasing interest in the showroom and encouraging customer enquiries. We balance light-hearted, personality-led content with useful flooring advice, product inspiration, service information and promotional messages. Content is adapted across Facebook, Instagram, TikTok and LinkedIn, ensuring the creative and messaging are appropriate for each channel which allows us to build awareness with new audiences.
We review video views, reach, likes, shares, comments and profile visits, using these insights to inform future filming sessions and creative planning. By identifying the formats, subjects and styles that resonate most effectively, we can continue refining the balance between humour, product content and informative posts.
increase in Facebook reel likes
Facebook content views
Facebook page visits
From January to October 2026, Pyramid Carpets’ social media activity generated encouraging results, particularly through personality-led video content. Instagram Reel interactions increased by 628.95%, reaching 277 interactions, while average reach per Reel increased by 252.74%. Facebook Reels also delivered strong engagement, with Reel likes increasing by 880.95% to 412.
Across TikTok, Pyramid Carpets generated 60,940 video views, demonstrating the ability of engaging content to introduce the brand to audiences through short-form video. Facebook recorded a further 125,700 content views and 5,559 page visits, contributing to the business’s wider online visibility.
These results demonstrate the value of creating content that genuinely reflects the people and personality behind a business. By combining entertaining videography, creative storytelling, professional artwork and ongoing performance analysis, Fenti has developed a social media approach that makes Pyramid Carpets more than just another flooring retailer on people’s feeds.
The outcome is a distinctive, entertaining and memorable social media presence that puts the team at the heart of the brand, builds audience engagement and supports the business’s ambition to attract more customers into its showroom.
From creative video concepts and professional filming to social media management and branded artwork, Fenti helps businesses create content that stands out and connects with customers. Talk to our social media team.
