With five casino venues across Sheffield, Leeds, Bradford, Hull and Manchester, Napoleons Casino offers much more than gaming, with restaurants, bars, live entertainment and a busy calendar of events throughout the year. As Napoleons Casino’s ongoing marketing partner, Fenti is responsible for developing and managing paid advertising campaigns that support each venue’s individual commercial objectives while maintaining a consistent brand presence across the group.
From increasing customer footfall and restaurant reservations to promoting live events, seasonal experiences and gaming, our challenge is to ensure that advertising activity reaches the right audiences and delivers measurable results.
The objective? Turn advertising investment into genuine customer engagement, venue visits and bookings, with clear performance tracking to demonstrate the value of every campaign.
increase in ad-driven conversions
increase in ad-driven engagement
Managing paid advertising for five locations requires more than a single campaign approach. Each Napoleons Casino venue has its own audience, location, priorities and calendar of events, requiring a carefully structured combination of Google Ads and Meta advertising. Our team develops and manages targeted campaigns designed to reach customers at different stages of their journey.
Google Ads captures existing demand from people actively searching for casinos, restaurants, entertainment and experiences in their local area, while Meta Ads helps build awareness, introduce new audiences to the venues and encourage bookings through engaging creative content. Campaigns are tailored to the individual locations, allowing budgets, audience targeting and creative to be optimised based on performance and commercial objectives.
For a hospitality and entertainment business, online conversions only tell part of the story. A major focus of our Google Ads strategy is measuring how advertising activity translates into visits to Napoleons Casino venues. Through conversion tracking, including Google Ads store visit reporting, directions, calls and online booking activity, we can provide greater visibility into how campaigns influence customer behaviour.
This allows us to look beyond clicks and impressions, assessing how effectively advertising drives customers towards the venues and identifying opportunities to improve campaign efficiency. By continually reviewing cost per conversion, store visits and location-specific performance, we can make informed decisions about where advertising budgets are delivering the strongest outcomes.
As Napoleons Casino’s integrated marketing partner, our role extends well beyond campaign management. Our in-house creative and social media teams work together to produce a consistent stream of branded artwork, photography and video content that can be adapted for different advertising campaigns. From professionally designed static graphics to animated artwork, reels and video advertising, each asset is developed to capture attention and showcase the experiences available across the five venues.
Content captured by our social media team is repurposed into paid advertising formats, creating a joined-up approach that maximises the value of every shoot and piece of creative. By developing multiple versions for different audiences and placements, we’re able to test creative performance, refine messaging and improve advertising efficiency while maintaining strong brand recognition.
With campaigns running throughout the year, ongoing performance management is essential. Our team continually monitors results across Google Ads and Meta, reviewing audience engagement, customer actions, booking activity and campaign costs. This enables us to adapt advertising strategies to changing priorities, support seasonal campaigns and ensure that each venue benefits from activity focused on its own objectives. Working as Napoleons Casino’s wider marketing partner also allows us to align paid advertising with organic social media, creative campaigns and other marketing activity, delivering a consistent and coordinated customer experience.
The reporting figures demonstrate the impact of our ongoing paid advertising strategy across the Napoleons Casino group. Google Ads campaigns generated 2,081 conversions, an increase of 12.1%, while the average cost per conversion reduced to just £1.40. Across the five venues, 646 store visits were attributed to Google Ads activity, representing a 15.2% increase.
Campaign efficiency also improved, with clicks increasing by 20.6% to 6,072 while average cost per click fell by 14.6% to just £0.48. Performance at individual locations further highlights the benefit of a targeted, venue-specific approach. Bradford saw store visits increase by 117.2%, while Sheffield achieved a 42.7% increase in store visits and a 40.4% increase in overall conversions.
Meta advertising also delivered strong audience engagement, generating 36,820 engagements, an increase of 58.7%, alongside confirmed restaurant bookings and event sign-ups. By combining targeted paid advertising, ongoing creative development and conversion tracking, Fenti continues to help Napoleons Casino connect its marketing investment with meaningful customer actions.
The result is a commercially focused, multi-location advertising strategy that goes beyond online visibility, helping to drive real-world venue visits, customer bookings and measurable business performance.
reduction in average CPC
ad-driven store visits to branch
Whether you operate one venue or multiple locations, our team can help you reach the right customers, generate bookings and make your advertising budget work harder. Talk to our paid advertising team.
