As OEC Sheffield’s ongoing SEO partner, Fenti’s objective is to strengthen organic visibility, improve keyword rankings and increase relevant website traffic, while continually developing the website to support new opportunities for growth. With search behaviour evolving and AI-powered search becoming increasingly prominent, our strategy also focuses on ensuring OEC Sheffield is well positioned for both traditional Google searches and emerging AI-led discovery.
increase in organic sessions
increase in organic search users
Our ongoing SEO management combines detailed keyword research, competitor analysis, technical improvements and content optimisation to identify opportunities for stronger organic performance.
Rather than focusing solely on existing rankings, we continually assess how potential customers search for venues, events and experiences, identifying gaps in the website’s content and opportunities to reach new audiences. This includes reviewing competitor performance, monitoring keyword movements and analysing search intent.
We regularly review and optimise existing web pages, improving content structure, keyword relevance, internal linking and calls to action to support both search engine visibility and the user experience.
Alongside this, we research, write and publish new landing pages and blog content designed to expand the website’s reach across relevant topics and locations, allowing OEC Sheffield to build visibility beyond its core service pages and reach potential customers searching for ideas.
Successful SEO goes beyond ranking positions and we continually review website performance using Google Analytics and Search Console, analysing organic traffic, landing page engagement, search queries and conversion-related actions.
Technical SEO considerations, page structure, indexing, mobile usability and internal linking all form part of the wider strategy, helping ensure that the website remains accessible, relevant and easy to navigate.
Alongside traditional keyword rankings, we monitor OEC Sheffield’s presence within Google’s AI Overviews and track website traffic referred from AI platforms such as ChatGPT, Gemini and Co-Pilot.
Our content strategy considers how information is structured, how effectively pages answer relevant questions and how the website can establish stronger topical relevance. By researching search behaviour, expanding useful content and monitoring emerging AI search opportunities, we strengthen OEC Sheffield’s discoverability across both traditional search results and AI-powered experiences.
positions higher on average
increase in organic click through rate
Comparing January and September 2026, OEC Sheffield recorded measurable improvements across several key SEO performance indicators. Organic search sessions increased by 35.6%, rising from 5,520 to 7,485, while the number of visitors arriving through organic search increased by 18.1%.
Google Search Console reported an improvement in average keyword position from 19.57 to 13.22, representing an improvement of 6.35 ranking positions. The website’s organic click-through rate also increased from 4.20% to 6.11%, a relative improvement of 45.5%, showing stronger engagement with the website’s appearances in search results. Importantly, organic search key events increased by 63.6%, demonstrating that improved search performance was accompanied by more measurable website actions.
Our ongoing AI visibility monitoring also identified seven Google AI Overview appearances across tracked keywords in September, alongside referral traffic from ChatGPT, providing valuable insight into the website’s growing presence across newer search platforms.
The result is a continually evolving SEO strategy focused on improving visibility, expanding organic reach and delivering long-term value from the website.
increase in website key events
increase in organic search key events
From strategic SEO and content development to AI search visibility and website optimisation, Fenti helps businesses strengthen their online presence and reach the audiences that matter. Talk to our SEO team.
