Know exactly what's helping, and what's hurting, your search performance.
You can’t fix what you can’t see. An SEO audit gives you a clear, evidence-based view of how your website is performing right now – technically, structurally, and competitively – so every decision that follows is based on data, not guesswork.
At Fenti, our SEO audit services dig beneath the surface to uncover the issues quietly limiting your visibility, from crawl errors and slow load times to thin content and missed keyword opportunities. We don’t just hand you a list of problems; we translate the findings into a clear, prioritised action plan that shows exactly where to focus for the biggest impact.
Whether you’re troubleshooting a sudden drop in traffic, preparing for a new campaign, or simply want to know where you stand, our SEO audits give you the clarity to move forward with confidence.
Get your migration right from day one
What's included in our SEO audit?
A thorough SEO audit looks at every layer of your website’s performance, because issues in one area can quietly undermine progress in another.
Our process covers technical SEO health – including crawlability, indexing, site speed, mobile usability, and structured data – alongside on-page elements like title tags, meta descriptions, headings, and internal linking. We also assess content quality and relevance against search intent, review your backlink profile for authority and risk, and benchmark your performance against key competitors.
The result is a single, clear view of where your site stands today and the specific opportunities available to improve visibility, traffic, and conversions.
Why choose Fenti for your SEO audit?
Comprehensive, not surface-level
Our audits go far beyond a quick scan. We examine technical health, on-page optimisation, content quality, backlink profile, and user experience, building a complete picture of your site's strengths and weaknesses.
Prioritised, actionable recommendations
Data is only useful if you know what to do with it. We rank every finding by impact and effort, so you know exactly what to tackle first to see meaningful results sooner.
Real commercial context
We don't just look at rankings in isolation. Our audits consider how technical and content issues are affecting traffic, conversions, and revenue, so recommendations are tied to genuine business outcomes.
Platform-aware analysis
Whether you're on Shopify, WordPress, WooCommerce, Magento, or a custom build, we understand the quirks and limitations of each platform, ensuring our recommendations are realistic and achievable.
Clear, jargon-free reporting
SEO audits can be dense and technical. We translate our findings into plain language, with clear visuals and explanations, so your whole team understands what's been found and why it matters.
A foundation for what comes next
An audit isn't a one-off exercise that sits in a drawer. We use the findings to shape ongoing SEO strategy, migration planning, content direction, or technical fixes, whatever your next step looks like.
Built to fit your goals, whatever stage you're at
No two websites need the same audit. A business preparing for a redesign needs a different focus to one investigating a traffic drop, or one simply looking to strengthen an already healthy site.
We tailor the scope and depth of every SEO audit to your specific situation, whether that’s a full-site technical and content review, a focused investigation into a performance issue, or an ongoing audit cycle that feeds into a longer-term SEO strategy.
Clarity you can act on. Results you can measure.
We don’t just identify problems – we help you solve them. From global brands to local businesses, our SEO audits consistently lead to measurable improvements in visibility, traffic, and conversions. Every audit is backed by in-depth research, data, and years of expertise, ensuring you walk away with a clear, confident path forward.
Our SEO audit process
From initial analysis to a clear action plan, our process is designed to uncover real opportunities and translate them into practical next steps.
Discovery & goal setting
We start by understanding your business, audience, and objectives, along with any specific concerns prompting the audit, whether that's a traffic drop, a planned migration, or a general health check.
Technical analysis
We assess crawlability, indexing, site speed, mobile performance, structured data, and overall site architecture to identify any technical barriers limiting search visibility.
On-page & content review
We examine title tags, meta descriptions, headings, internal linking, and content quality against search intent, highlighting gaps and opportunities across key pages.
Backlink & authority assessment
We review your existing backlink profile to identify authority-building opportunities and flag any links that could be putting your site at risk.
Reporting & action plan
We bring every finding together into a clear, prioritised report, ranking recommendations by impact and effort so you know exactly where to focus first.
Got questions? We have answers!
What is an SEO audit?
An SEO audit is a detailed review of how your website is performing in search, covering technical health, on-page optimisation, content quality, and backlinks. It identifies what’s working well, what’s holding you back, and where the biggest opportunities for improvement lie.
What does an SEO audit include?
Our audits cover technical SEO (crawlability, indexing, site speed, mobile usability, structured data), on-page elements (title tags, meta descriptions, headings, internal linking), content quality against search intent, and a review of your backlink profile. We also benchmark your performance against key competitors.
How often should I get an SEO audit?
We’d typically recommend a full audit annually, or whenever something significant changes, such as a website redesign, a noticeable drop in traffic, or a shift in your business goals. For sites we manage ongoing SEO for, we build regular audit checkpoints into the strategy as standard.
How long does an SEO audit take?
This depends on the size and complexity of your website, but most audits take between one and three weeks from discovery through to a final report. Larger ecommerce or multi-market sites may take longer to ensure nothing is missed.
Will an SEO audit fix my rankings on its own?
Not on its own, no. An audit identifies the issues and opportunities; the improvements come from acting on the recommendations. That said, the clarity an audit provides means any work that follows is focused and effective, rather than guesswork.
Do you provide SEO audits alongside ongoing SEO support?
Yes. Many clients start with an audit to understand where they stand, then move into ongoing SEO support so we can implement the recommendations and continue refining the strategy over time. Audits can also be carried out as a standalone project.
Can an SEO audit help if my traffic has suddenly dropped?
Absolutely. A sudden drop is usually a sign of a technical issue, an algorithm update, or a content or backlink problem, and an audit is the quickest way to identify the cause. From there, we can recommend the right fix to recover your visibility.
Do you offer SEO audits before a website migration or redesign?
Yes, and we’d strongly recommend it. A pre-migration audit benchmarks your current performance and flags anything that needs careful handling, helping protect your rankings and traffic through the transition. It pairs closely with our SEO migration services.
