When Woodall Homes set out to strengthen their online presence, they wanted more than just a new website – they needed a platform that reflected the quality of their developments, made finding the right home simple for buyers and gave their sales team an easier way to manage everything behind the scenes.
The Fenti web team designed and developed a completely bespoke website that combined an intuitive user experience with powerful functionality, creating a platform built to support both today’s developments and future growth.
Buying a home is a big decision, and for many people, the journey starts online. With more developments, more available plots and more buyers researching before booking a viewing, Woodall Homes needed a website that could do much more than display pretty pictures.
It needed to make finding the right home easy, keep property information accurate and give the sales team a simple way to manage everything behind the scenes without spending hours making updates. At the same time, the website needed to be built in a way that helped more people discover Woodall Homes through Google.
Rather than squeezing Woodall Homes into a one-size-fits-all website, we designed and built something completely tailored to them. Every decision came back to two simple questions:
Our creative team designed a clean, modern website that reflects the premium quality of every development while making it simple for visitors to find exactly what they’re looking for.
Every development now includes an interactive map so buyers can quickly see which homes are available without clicking through multiple pages. Even better, when a property’s availability changes, it updates automatically across the website. That means buyers always see the latest information, while the Woodall Homes team avoids making the same update in several different places.
Behind the scenes, we’ve built a custom system that keeps all property information connected. Instead of entering the same details over and over again, the website automatically shares information wherever it’s needed. It saves time, reduces mistakes and makes managing hundreds of properties far more straightforward.
House hunting should be exciting, not frustrating, which is why we created a simple search tool that lets visitors filter homes by price, availability, number of bedrooms and house type, helping people narrow down their options in just a few clicks.
We also developed a specialised booking system that allows buyers to arrange show home appointments directly through the website. The Woodall Homes team can easily manage viewing times, opening hours and unavailable dates themselves, giving buyers a smooth booking experience without the back-and-forth.
Alongside the website itself, our creative team produced downloadable brochures, specification guides, floorplans and technical drawings, making it easy for buyers to explore every detail before arranging a visit.
A beautiful website only works if people can actually find it, that’s why SEO was built into the project from day one rather than being added afterwards. We reorganised the website to make it easier to navigate, created dedicated pages for every house type and individual plot, and added useful content that helps both buyers and Google better understand every development.
The result is a website that’s easier to browse, gives buyers more useful information and creates more opportunities for Woodall Homes to appear in search results. In simple terms, far more people are now finding Woodall Homes naturally when searching for a new home online.
For us, launching a website is never the finish line. The new Woodall Homes website has become a central part of the business, helping buyers find their next home, supporting the sales team and providing a strong foundation for ongoing SEO and digital marketing. It’s quicker to manage, easier to use and, most importantly, it’s helping more people discover the quality homes Woodall Homes has to offer.
