Puragen, renowned for revolutionising how industrial waste is handled, are a global leader in activated carbon filtration solutions for major sectors worldwide. They approached Fenti for a new, focused outreach strategy that would bolster their reputation and visibility in existing and new markets across the UK, Europe, and the US.
To achieve this, we collaborated on a bespoke international SEO strategy designed to increase brand awareness, improve search visibility, and drive new leads and opportunities for Puragen.
With Puragen’s goals in mind, our SEO team strategised a campaign that would provide long-term impact and sustainable results. Our ongoing support included content strategy and creation, technical SEO, on-page SEO, off-page SEO and authority building, local SEO optimisations, analytics and tracking, and monthly campaign management.
Our team delved into extensive market research to truly understand local and regional audiences, keyword terms, search behaviours, and industry compliance to develop a robust SEO strategy. This enabled us to align content that is optimised for local markets while supporting lead generation objectives.
We routinely monitored analytics and site audits to optimise technical, on-page and off-page SEO, ensuring Puragen’s website remained user-friendly, lightning fast, and navigational by search engines and visitors. Ongoing tracking also allowed us to identify new opportunities and refine our strategy based on real performance data.
To strengthen domain authority and rankings, we applied optimisations alongside a curated content strategy. We used this opportunity to target key service offerings and trends in each country, capturing valuable insights and getting ahead of the curve as new global legislations and topics developed. We accompanied this by improving keyword visibility and positioning Puragen as a trusted industry leader.
To further connect with European audiences, we implemented a multilingual content strategy, translating and localising content for prime territories. Each piece was adapted with region-specific keywords, terminology, and compliance accuracy for authenticity and rapport amongst competitors.
increase in total ranking keywords
growth in top 10 keyword positions
increase in top 3 keyword positions
growth in ranked pages
Beyond an international SEO campaign in place, Fenti have continued to support Puragen through a wider digital marketing strategy, which includes paid search campaigns, graphic design artwork and website development.
By combining international SEO, paid media, creative media, and ongoing website improvements, we have continued to help Puragen strengthen its global presence, generating quality leads, and maintain an edge in competitive global markets.
featured placements in AI overviews globally
increase in organic impressions
additional searches displaying Puragen content
Puragen has shown significant growth across international search performance since launching the campaign. In Spain, traffic increased by 54% and ranking keywords grew by 75%. In the United States, traffic rose by 31%, with ranking keywords up 84%. The UK saw a 40% increase in traffic and a 108% rise in ranking keywords, while France recorded the strongest keyword growth of all markets, with ranking keywords increasing by 767% alongside a 37% uplift in traffic.
It’s been an incre dible experience working with Fenti. They’ve been supportive across a wide range of marketing needs, from designing professional, high-quality documents to helping us optimise and manage our PPC campaigns. It’s rare to find a partner that combines creativity, technical expertise, and such a strong level of customer support. Would highly recommend working with the Fenti team!
Alexandra Falcoz
Marketing Executive | Puragen
