Award-winning Google Shopping ads agency
You’ve got the products, but are they getting seen by the people looking to buy?
At Fenti Marketing, we help retailers put their range in front of relevant shoppers through carefully planned Google Shopping ads. As an award-winning marketing agency based in Sheffield, we work with businesses across the UK and beyond to get more from their advertising budget.
Whether you’re launching your first campaign or wondering why your current ads aren’t bringing in enough sales, we’ll get to know your products, customers and ambitions before getting to work.
Our Google Shopping ads management covers everything from product feed setup to ongoing campaign improvements, with clear reporting so you can see where your money is going.
Contact us for expert Google Shopping ads management services
What are Google Shopping ads and how does Google Shopping ads management work?
Google Shopping ads give customers a look at what you sell before they visit your website, displaying details such as your product image, price and shop name. They help people compare products while they’re browsing and deciding what to buy.
Google uses product information supplied through Google Merchant Centre to match your products with relevant searches, rather than relying on a list of keywords you bid on.
Campaigns are managed through Google Ads using Standard Shopping or Performance Max.
Effective management brings your product information, campaign settings and sales data together. At Fenti, we look at what you want to sell, which products offer the strongest opportunities and how your budget can support those goals, then keep reviewing and refining your campaigns as the results come in.
Our professional Google Shopping ads services
Successful campaigns start with understanding your business. Your bestsellers, profit margins, seasonal demand and stock levels all help shape how we approach your advertising.
Our Google Shopping ads management gives each part of your campaign the attention it needs, from the information behind your listings to what happens after someone clicks.
By partnering with us, you’ll benefit from:
Google Merchant Centre setup
Getting the foundations right helps your campaigns run smoothly. We set up and configure Google Merchant Centre, connect it with Google Ads and check your product information for issues that could prevent your ads from showing.
Product feed optimisation
Your product feed holds the information Google uses to understand what you sell. We refine titles, descriptions and product details, review images and help keep pricing and availability accurate, giving shoppers a clearer picture of your range.
Google Shopping campaign management
We build and manage campaigns around your products and commercial goals. From organising your range into useful groups to reviewing bids and budgets, we make informed decisions about where your advertising spend can work hardest.
Conversion tracking and ongoing optimisation
Knowing which ads lead to purchases helps you make better decisions. We set up and review sales tracking, monitor campaign performance and identify opportunities to improve your return, with straightforward reporting that makes the results easier to understand.
Why trust Fenti for Google Shopping ads?
You know your products inside out, and we’ll take the time to understand what makes them worth buying. As your Google Shopping ads agency, we bring that knowledge together with our PPC expertise to build campaigns around what matters to your business.
You’ll have a team you can speak to, recommendations you can understand and a clear view of how your campaigns are performing – and because Fenti also brings together web, design and content expertise, we can help you address the parts of the shopping journey that influence whether a visitor becomes a customer.
Got questions? We have answers!
How much does Google Shopping ads management cost?
Our management fees range in price and depend on the size of your product range, the number of campaigns and how much ongoing feed work is needed. This is separate from your ad spend, which is paid directly to Google. We’ll give you a clear, fixed quote after reviewing your account and goals.
How much does Google Shopping ads management cost?
There’s no fixed minimum, but your budget needs to be large enough for Google to gather meaningful data on which products sell. As a rough guide, we usually recommend at least £500-£600 per month in ad spend for most retailers. We’ll advise on a realistic starting point based on your product prices, margins and competition.
How long does it take to see results from Google Shopping ads?
Your ads can start showing within days of approval, but campaigns typically need a few weeks to gather data and settle, especially with Performance Max. Most clients see a clearer picture of performance after the first two to three months. During that time we’re refining your feed, bids and product groupings based on real sales data.