Comprehensive Digital Strategy That Works
We here at Fenti Marketing understand that in today’s fast-paced digital world, having a well-defined and executed digital marketing strategy is essential for sustainable growth and staying ahead of the competition. A solid strategy ensures that you make the most out of your marketing efforts, reach your target audience effectively, and maximise your return on investment (ROI).
We believe that every business is unique, and one-size-fits-all approaches rarely work. That’s why we take a personalised approach to crafting digital marketing strategies. As a multi-award-winning digital strategy agency with over 150 years of combined industry experience, our digital strategy experts take a proactive, tailored, approach – developing a comprehensive marketing strategy that encompasses all of your business’s unique goals, and takes your exact requirements into account.
Ready to grow your business and deliver a killer campaign?
Why Trust Fenti For Professional Digital Marketing Strategy?
Having worked with clients and businesses and organisations from a wide range of industries since our inception all the way back in 2010, our digital strategists here at Fenti Marketing harbour a genuine passion for helping our clients foster their brands, align with their unique values and goals, and market them effectively and confidently.
We don’t believe in cookie-cutter solutions, which is why our certified digital marketing specialists each have their own area of expertise to help develop a diverse marketing strategy that encompasses all of your needs to create a winning solution; always taking our time to get to know you, your business, and your brand and marketing goals.
Retainer-based Digital Marketing Strategy Solutions
Offering a multitude of in-house services all under one roof, our team of digital strategists are able to cater to your business’s exact requirements in a timely and professional manner. Our retainer-based services ensure that your marketing model is consistently updated and monitored closely; providing monthly reports, insights, and updates on the progress of your marketing campaign, and adding the very best value and reliability to your strategy.
By offering a comprehensive, multi-channel approach to our retainer-based digital marketing solutions, we aim to cover all bases of your campaign to ensure we are targeting the correct audiences, and creating valuable leads and conversions. Some of the many marketing services we may recommend for your marketing strategy include:
Website Management & Maintenance
With our team of highly experienced web developers on hand, we can effectively manage your website; keeping it optimised and secure. From e-commerce and customer portals, to live chat and more, Fenti are capable of maintaining websites to suit the needs of your business; always ensuring to evolve your site and improve user experience on a monthly basis.
Campaign Planning
A successful marketing strategy all starts with a good campaign plan. Fenti have extensive experience in creating robust and comprehensive campaign plans that align with you, your business, and the direction you want to develop and grow in.
Content
With experience in writing for an expansive range of businesses and industries, our in-house copywriters are adept at creating both long-form and short-form keyword-lead content that converts site visitors into clients and boosts your presence across search engines.
Email Marketing
Nurturing your current client base, enticing potential customers, and engaging with lapsed clientele should be an essential part of your digital marketing strategy, and targeted email marketing is the perfect method of conversing with and developing your customer database.
Social Media Management
Social media management is key to efficient client outreach and developing overall brand awareness. Generating more traffic to your website, our social media management services help you develop a greater return of interest! (ROI).
Organic Search
Our SEO management professionals are able to generate organic traffic to your business via market research, keyword optimised content, on-page and technical SEO, backlinks and digital PR, review generation and more.
Pay Per Click
Pay per click (PPC) advertising is an excellent tool for rapid lead generation when done correctly. As certified Google Partners, your marketing budget is in safe and capable hands; offering PPC advertising for Google, Facebook, LinkedIn, and more.
Design
Whether it's for print or digital media, our graphic design experts can bring your ideas to life. From eye-catching brochures and posters to engaging social media graphics, we infuse creativity and strategic thinking to visually communicate your message effectively.
Fenti Digital Marketing Strategy FAQs
Read a selection of FAQs to find out more about our digital marketing strategy. If you can’t find the answer you’re looking for, get in contact with us.
What is a digital marketing strategy?
A digital marketing strategy is a comprehensive plan that outlines how a business will use digital channels, such as websites, social media, email, search engines, and online advertising, to achieve its marketing objectives. It involves targeting specific audiences, selecting appropriate digital channels, and implementing tactics to drive online visibility, engagement, and conversions.
Why is a digital marketing strategy important?
A marketing strategy is essential because it provides a clear roadmap for businesses to reach their online marketing goals. It helps allocate resources effectively, target the right audience, measure results, and adapt to changes in the digital landscape. A well-defined strategy also maximises the return on investment (ROI) of marketing efforts.
How do I create a digital marketing strategy?
Start by defining your objectives, target audience, and budget. Research your market, competitors, and industry trends. Identify suitable digital channels and develop specific tactics for each one. Set key performance indicators (KPIs) to measure success, and continually analyse and adjust your strategy as needed.
Fenti Marketing can help put together a digital marketing solution that encompasses all of your goals and requirements. Contact our team today.
What are the most important elements of a digital marketing strategy?
Key elements of a digital marketing strategy should include:
- Clear objectives and goals
- Target audience analysis
- Competitor research
- Content marketing plan
- Social media strategy
- Search engine optimisation (SEO) plan
- Pay-per-click (PPC) advertising strategy
- Email marketing plan
- Conversion optimisation tactics
- Performance measurement and analytics
How do I measure the success of my digital marketing strategy?
The success of a digital marketing strategy can be measured using various performance metrics, such as website traffic, click-through rates, conversion rates, social media engagement, email open rates, and revenue generated.
Tools like Google Analytics, social media analytics, and email marketing platforms can provide valuable data for evaluation. As certified digital marketing experts, you can trust Fenti Marketing to manage every aspect of your marketing campaign.
Should I focus on organic or paid digital marketing?
Both organic and paid strategies have their advantages. Organic strategies, like SEO and content marketing, can deliver long-term results and build a strong online presence. Paid strategies, such as PPC advertising and social media ads, can provide quicker and more targeted results. A balanced approach that utilises both can be beneficial for most businesses.
How often should I review and update my digital marketing strategy?
Regularly reviewing your digital marketing strategy is crucial to stay relevant and effective. Aim to evaluate your strategy at least quarterly or whenever significant changes occur in your business, industry, or digital landscape. Stay adaptable and be prepared to make adjustments based on performance data and evolving market trends.
What are some common mistakes to avoid in digital marketing?
Common mistakes include:
- Neglecting mobile users
- Ignoring data and analytics
- Failing to define a target audience clearly
- Relying solely on one digital channel
- Overlooking the importance of content quality
- Ignoring social media engagement
- Neglecting to optimise for search engines
- Not having a clear call-to-action (CTA)
For professional marketing help and guidance, get in touch with the team at Fenti today!
Can I outsource my digital marketing to a marketing agency?
Yes, many businesses outsource their digital marketing to specialised marketing agencies. An experienced digital strategy agency can bring expertise, creativity, and industry insights to help develop and execute a successful marketing strategy tailored to your business’s needs and goals.
Fenti Marketing offers comprehensive digital marketing services that can help optimise your marketing budget effectively. Contact us today for a free marketing audit and see how we can help!
