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Digital Marketing Strategy & Consulting: Tap into our full-service offerings under one roof
Comprehensive Digital Strategy That Works
We here at Fenti Marketing understand that in today’s fast-paced digital world, having a well-defined and executed digital marketing strategy is essential for sustainable growth and staying ahead of the competition. A solid strategy ensures that you make the most out of your marketing efforts, reach your target audience effectively, and maximise your return on investment (ROI).
We believe that every business is unique, and one-size-fits-all approaches rarely work. That’s why we take a personalised approach to crafting digital marketing strategies. As a multi-award-winning digital strategy agency with over 150 years of combined industry experience, our digital strategy experts take a proactive, tailored, approach – developing a comprehensive marketing strategy that encompasses all of your business’s unique goals, and takes your exact requirements into account.
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Why Trust Fenti For Professional Digital Marketing Strategy?
Having worked with clients and businesses and organisations from a wide range of industries since our inception all the way back in 2010, our digital strategists here at Fenti Marketing harbour a genuine passion for helping our clients foster their brands, align with their unique values and goals, and market them effectively and confidently.
We don’t believe in cookie-cutter solutions, which is why our certified digital marketing specialists each have their own area of expertise to help develop a diverse marketing strategy that encompasses all of your needs to create a winning solution; always taking our time to get to know you, your business, and your brand and marketing goals.
Retainer-based Digital Marketing Strategy Solutions
Offering a multitude of in-house services all under one roof, our team of digital strategists are able to cater to your business’s exact requirements in a timely and professional manner. Our retainer-based services ensure that your marketing model is consistently updated and monitored closely; providing monthly reports, insights, and updates on the progress of your marketing campaign, and adding the very best value and reliability to your strategy.
By offering a comprehensive, multi-channel approach to our retainer-based digital marketing solutions, we aim to cover all bases of your campaign to ensure we are targeting the correct audiences, and creating valuable leads and conversions. Some of the many marketing services we may recommend for your marketing strategy include:
Fenti Digital Marketing Strategy FAQs
Read a selection of FAQs to find out more about our digital marketing strategy. If you can’t find the answer you’re looking for, get in contact with us.
A digital marketing strategy is a comprehensive plan that outlines how a business will use digital channels, such as websites, social media, email, search engines, and online advertising, to achieve its marketing objectives. It involves targeting specific audiences, selecting appropriate digital channels, and implementing tactics to drive online visibility, engagement, and conversions.
A marketing strategy is essential because it provides a clear roadmap for businesses to reach their online marketing goals. It helps allocate resources effectively, target the right audience, measure results, and adapt to changes in the digital landscape. A well-defined strategy also maximises the return on investment (ROI) of marketing efforts.
Start by defining your objectives, target audience, and budget. Research your market, competitors, and industry trends. Identify suitable digital channels and develop specific tactics for each one. Set key performance indicators (KPIs) to measure success, and continually analyse and adjust your strategy as needed.
Key elements of a digital marketing strategy should include:
- Clear objectives and goals
- Target audience analysis
- Competitor research
- Content marketing plan
- Social media strategy
- Search engine optimisation (SEO) plan
- Pay-per-click (PPC) advertising strategy
- Email marketing plan
- Conversion optimisation tactics
- Performance measurement and analytics
The success of a digital marketing strategy can be measured using various performance metrics, such as website traffic, click-through rates, conversion rates, social media engagement, email open rates, and revenue generated.
Tools like Google Analytics, social media analytics, and email marketing platforms can provide valuable data for evaluation. As certified digital marketing experts, you can trust Fenti Marketing to manage every aspect of your marketing campaign.
Both organic and paid strategies have their advantages. Organic strategies, like SEO and content marketing, can deliver long-term results and build a strong online presence. Paid strategies, such as PPC advertising and social media ads, can provide quicker and more targeted results. A balanced approach that utilises both can be beneficial for most businesses.
Regularly reviewing your digital marketing strategy is crucial to stay relevant and effective. Aim to evaluate your strategy at least quarterly or whenever significant changes occur in your business, industry, or digital landscape. Stay adaptable and be prepared to make adjustments based on performance data and evolving market trends.
Common mistakes include:
- Neglecting mobile users
- Ignoring data and analytics
- Failing to define a target audience clearly
- Relying solely on one digital channel
- Overlooking the importance of content quality
- Ignoring social media engagement
- Neglecting to optimise for search engines
- Not having a clear call-to-action (CTA)
Yes, many businesses outsource their digital marketing to specialised marketing agencies. An experienced digital strategy agency can bring expertise, creativity, and industry insights to help develop and execute a successful marketing strategy tailored to your business’s needs and goals.