At Fenti, we plan and manage PPC campaigns that put your business in front of customers who are actively looking for what you offer. From Google and Microsoft Ads to display and video advertising, we create data-driven strategies that strengthen visibility and generate valuable leads.
As an accredited Google Partner, we understand how to make your advertising budget work harder. Our Cardiff PPC specialists continuously monitor and optimise campaigns to increase performance and improve return on investment. Whether you want to reach customers across Cardiff and South Wales or target audiences nationwide, we’ll keep your campaigns moving in the right direction.
Successful PPC starts with understanding what your business wants to achieve and who you need to reach. At Fenti, we don’t rely on one-size-fits-all campaign structures. Instead, we develop tailored strategies informed by audience research, search behaviour, competitor activity, and genuine performance insights.
Our in-house PPC specialists, creatives, and strategists work together to deliver fully managed campaigns that attract qualified enquiries and help Cardiff businesses grow. From identifying valuable keywords to developing ad creative and implementing accurate conversion tracking, each part of your campaign is carefully planned.
We don’t just talk about results — we deliver them. From global brands to local businesses, our PPC campaigns consistently generate measurable ROI. Every campaign we manage is backed by research, data, and years of expertise — ensuring lower costs, higher-quality leads, and sustainable growth.
Pay-per-click (PPC) is an online advertising method where you pay when somebody clicks on your advert. It provides an effective way to reach potential customers already searching for relevant products or services through platforms including Google Ads and Microsoft Ads.
PPC offers detailed targeting using factors such as location, including Cardiff and surrounding areas, search intent, and audience behaviour, helping your adverts appear in front of users with a greater likelihood of converting.
While other digital strategies can require time to gain momentum, PPC can generate visibility straight away. Once your campaigns launch, results can be measured immediately using detailed performance and conversion data.
Our specialists oversee the entire PPC process, from keyword selection and compelling ad copy to bidding strategies and continuous campaign refinement. Every decision is focused on making your clicks more valuable and generating stronger commercial returns.
From search and shopping to social and AI, the paid media landscape has never been more varied — or more powerful. We manage campaigns across all the platforms that matter, combining them into a cohesive strategy that puts your budget to work wherever your audience spends their time.
Put your business at the top of search results when customers are actively looking for what you offer.
Reach additional high-value audiences across Bing, Yahoo, and AOL with typically lower competition and cost-per-click.
Increase product visibility and drive sales by targeting shoppers with high purchase intent directly on Amazon.
Get ahead of the curve on one of the most exciting new advertising platforms to emerge in years.
Connect with your ideal customers across Facebook and Instagram using precise audience targeting and compelling creative.
Reach decision-makers and senior professionals with B2B campaigns built to generate high-quality leads.
Capture the attention of highly engaged audiences through creative short-form video campaigns that drive real results.
Advertise within passionate niche communities where users are actively researching, discussing, and discovering products.
Reach an audience already primed to discover and buy, making it one of the most underutilised platforms in B2C advertising.
Google Ads provides Cardiff businesses with a powerful way to reach potential customers at the exact moment they’re searching. As a certified Google Partner, we help companies across Cardiff improve their visibility and secure prominent positions when relevant searches take place.
Our approach covers keyword research, audience segmentation, A/B testing, and comprehensive conversion measurement. Whether you’re focused on generating sales, increasing enquiries, or building greater brand awareness, Fenti’s Google Ads management keeps your campaigns efficient, competitive, and focused on performance.
Microsoft Ads, formerly known as Bing Ads, enables advertisers to reach customers using the Bing, Yahoo, and AOL networks. Often featuring less competition and lower costs per click, the platform can provide valuable additional opportunities for Cardiff businesses looking to use their advertising budgets effectively.
Our paid search specialists handle everything from initial campaign creation and audience targeting through to optimisation and performance reporting, helping your Microsoft Ads activity deliver consistent results.
Broaden your audience, strengthen online visibility, and reach more prospective customers with tailored Microsoft Ads campaigns developed and managed by Fenti.
Paid social advertising complements search campaigns by reaching customers while they’re browsing their favourite platforms. At Fenti, we develop campaigns that help Cardiff businesses grow awareness, connect with relevant audiences, and generate valuable leads across platforms including Meta, LinkedIn, and TikTok.
From defining audiences and producing creative assets to testing, monitoring, and continuous optimisation, our specialists manage every stage. Your campaigns reach relevant people at key moments, transforming attention into meaningful actions and helping your business become more visible throughout Cardiff and South Wales.
PPC delivers fast, measurable results — but it performs even better when it’s part of a complete digital ecosystem. When your paid campaigns are supported by SEO, social media, and a high-converting website, every click has more impact. By connecting PPC with social media, SEO, and web design, we help Cardiff businesses drive more traffic, improve engagement, and achieve higher conversion rates while reducing cost per click and maximising ROI.
