Social media agency Cardiff

Social media management costs vary depending on the platforms your business needs, how frequently content is produced, and whether your strategy includes organic activity, paid advertising, or both. At Fenti, we support businesses throughout Cardiff and South Wales at different investment levels, from independent retailers and hospitality venues to professional services firms and ecommerce brands. We’ll discuss your priorities, audience, and available budget before recommending an approach, ensuring your investment is focused on the social media activity most likely to deliver meaningful results.

The best platforms for your Cardiff business depend on who you need to reach and what you want social media to achieve. Hospitality venues and consumer brands targeting customers around Cardiff may benefit most from Facebook and Instagram, while professional services and B2B companies reaching decision-makers across South Wales could prioritise LinkedIn. Businesses targeting younger audiences may find TikTok particularly valuable. We assess your customers, sector, objectives, and content opportunities before recommending the channels that deserve your attention, rather than spreading resources unnecessarily across every available platform.

Posting every day isn’t essential for building an effective social media presence. Consistency and content quality are far more important than publishing simply to fill your feed. A Cardiff business sharing three valuable, engaging posts each week can achieve better results than one posting daily without a clear purpose. At Fenti, we develop structured content calendars around your audience, objectives, and chosen platforms, ensuring each post contributes towards your wider strategy while maintaining a consistent presence that keeps your business visible to customers across Cardiff and beyond.

Organic social media covers the content your business publishes without advertising spend, helping you engage followers, communicate your personality, and develop stronger customer relationships over time. Paid social uses advertising budget to place targeted content in front of people beyond your existing audience. For Cardiff businesses looking to increase awareness, reach new customers, or generate enquiries, combining both can create a stronger overall strategy. Organic activity develops credibility and maintains your community, while paid campaigns provide additional reach and allow you to target specific audiences across Cardiff and South Wales.

Building a genuinely engaged organic audience takes consistent activity over time rather than producing immediate results. Cardiff businesses will typically begin seeing clearer improvements in areas such as reach, engagement, and audience growth within three to six months of implementing a structured social strategy. Paid social advertising can generate traffic, enquiries, and other measurable actions considerably faster, sometimes shortly after campaigns launch. We establish realistic objectives from the beginning and regularly review performance, allowing you to understand what’s improving and how your social media presence is contributing towards your wider marketing goals.

Yes, our in-house team can manage the complete content creation process for your Cardiff business. Our content specialists, designers, videographers, and copywriters can produce everything from branded graphics and photography to short-form videos, captions, and campaign creative. We can also arrange content visits to your Cardiff premises, allowing us to capture authentic material showcasing your people, products, services, and working environment. If you already have professional photography, videos, brand guidelines, or other assets available, we’ll incorporate them into your strategy to maintain a consistent and recognisable presence across your channels.

Fenti combines strategic social media expertise with an in-house creative and paid advertising team, giving Cardiff businesses access to specialists across every stage of their campaigns. Instead of relying on a one-size-fits-all content plan, we develop activity around your brand, audience, commercial objectives, and competitive landscape. Our wider digital expertise also means social media can work alongside SEO, PPC, content, web design, and other marketing channels rather than operating independently. This joined-up approach helps create a more consistent customer journey while ensuring your social activity contributes towards broader business objectives.

We measure social media performance using metrics connected to your objectives rather than relying solely on follower numbers or likes. Depending on your Cardiff business and campaign goals, this can include reach, engagement rates, website visits, enquiries, conversions, and return on ad spend from paid campaigns. Regular reporting gives you a clear view of how individual platforms and campaigns are performing, while review sessions allow us to explain what’s delivering results, where improvements can be made, and what we’re planning next. This ensures you understand exactly what your social media investment is achieving.