Helping businesses get discovered in AI-powered search
The way people search for businesses, products and services is changing. Alongside traditional search results, customers are turning to ChatGPT, Google AI Overviews, Gemini and Perplexity to research their options, compare providers and find answers. At Fenti, our AI SEO services help businesses adapt to this shift and improve their opportunities to be discovered across AI-powered search experiences.
As an AI SEO agency in Sheffield, we combine established search engine optimisation techniques with new approaches to AI search optimisation. From improving website content and technical accessibility to strengthening brand signals and building topical authority, we focus on helping AI-powered search systems find, understand and reference your business.
We know that AI search can feel like another marketing channel to get your head around. But the fundamentals still matter: useful content, a technically sound website and a credible online presence. We’ll help you understand where your business currently stands, identify opportunities and build an AI search strategy that supports your wider digital marketing goals.
Unsure where to start? Get clarity with a free LLM audit today
AI search optimisation that goes beyond traditional rankings
For years, SEO has focused on helping websites appear prominently in search engine results. That still matters, but AI-powered search introduces another consideration: whether your business is recognised, referenced or recommended when someone asks a relevant question. A strong Google ranking doesn’t automatically mean your brand will appear in an AI-generated answer.
Our AI search optimisation services look at how your website content, brand presence and technical foundations support visibility across these emerging search experiences. We assess the questions your potential customers are asking, the sources AI platforms may rely on and the information available about your business online.
From improving service pages and answering important customer questions to strengthening content structure and supporting your brand’s authority, we focus on practical improvements that make your business easier to discover and understand. The goal isn’t to chase every new AI trend. It’s to help your business remain visible as search behaviour evolves.
Your AI SEO agency and digital search partner
AI search is evolving quickly, but that doesn’t mean your marketing strategy needs to start from scratch. At Fenti, we bring together SEO, content creation, technical website optimisation and digital marketing expertise to help businesses respond confidently to the changing search landscape.
We’ll begin by understanding your business, your audience and the products or services you want to be known for. From there, we can review your current search presence, identify relevant AI search opportunities and recommend improvements to your website and wider digital footprint.
Our approach connects AI SEO with your existing organic search strategy rather than treating it as an entirely separate exercise. That means focusing on changes that make sense for your customers and your business, while reviewing how your visibility develops over time. No unnecessary jargon, no promises of guaranteed AI recommendations, just a clear strategy built around the opportunities that matter.
Combining SEO, GEO and AEO for better search visibility
AI search optimisation isn’t one single technique. It brings together several complementary approaches that help businesses become more visible and useful across traditional and AI-powered search.
Search Engine Optimisation (SEO) builds the foundations by improving website content, technical performance and organic visibility. Generative Engine Optimisation (GEO) focuses on helping brands become credible sources for generative AI responses, while Answer Engine Optimisation (AEO) makes information easier to find, interpret and present as a direct answer to a question.
At Fenti, we look at how these disciplines work together. A technically accessible website, well-written service pages, authoritative content and clear answers to customer questions can all contribute to stronger search visibility. By connecting these activities, we help businesses develop a more complete approach to being discovered online.
Search Engine Optimisation
We audit and strengthen the signals that tell AI models your brand is an expert source - from content depth and citation patterns to structured data and domain reputation.
Generative Engine Optimisation
We reformat and write content in the clear, direct formats AI prefers: definitions, FAQs, comparisons, step-by-step guides. Content that's easy for AI to extract is content that gets used.
Answer Engine Optimisation
The precision layer. Making your content the direct answer to specific questions - in featured snippets, voice search, and AI assistant responses. When someone asks a question, AEO is what makes your content the reply.
Our AI SEO and search optimisation capabilities
From understanding your current AI visibility to improving the content and technical foundations of your website, our services help businesses prepare for the changing way customers search. We focus on relevant opportunities, practical improvements and clear recommendations that support your wider SEO strategy.
AI search visibility audits
Understand how your business appears across relevant AI-powered search experiences. We assess your current presence, review competitor visibility and identify opportunities to improve the information and signals that support discoverability.
Generative engine optimisation (GEO)
Improve the foundations that help generative AI systems recognise and reference your business. Our GEO services focus on credible content, topical authority, brand visibility and information that supports relevant AI-generated responses.
Answer engine optimisation (AEO)
Make your website content easier to use when answering customer questions. We improve content structure, question-led information and technical clarity to support visibility across answer-focused search experiences.
AI-focused content optimisation
Create and refine content that addresses real customer needs. We improve service pages, supporting articles, FAQs and topic coverage to make information clear, useful and easier for search systems to interpret.
Technical SEO and structured data
Support AI search accessibility through strong technical SEO foundations. We review crawlability, indexing, internal linking, relevant structured data and website architecture to help search systems access and understand your content.
AI search monitoring and reporting
Track how your business appears across relevant AI search queries and platforms. We review visibility trends, brand mentions and available referral data to help inform future optimisation priorities.
Got questions? We have answers!
What is AI SEO?
AI SEO is the process of improving a website and brand’s visibility across AI-powered search experiences. Traditional SEO focuses on helping websites appear in search engine results. AI SEO also considers how information is discovered, interpreted and used by systems that generate answers, summaries and recommendations.
This can include Google AI Overviews, ChatGPT, Gemini, Perplexity and other AI-assisted search tools. AI SEO combines established search optimisation techniques with approaches such as generative engine optimisation, answer engine optimisation, content development and brand authority building.
At Fenti, we help businesses develop an AI search strategy that complements their existing SEO activity.
How is AI SEO different from traditional SEO?
Traditional SEO focuses primarily on improving visibility in organic search results through relevant content, technical optimisation and website authority.
AI SEO builds on those foundations while also considering how AI-powered systems select and reference information when generating responses. For example, a customer might traditionally search for a list of local service providers and visit several websites. With AI search, they might ask a more detailed question and receive a summarised response containing suggested providers and supporting sources.
That creates opportunities for businesses to improve how clearly their expertise, services and credibility are represented online. Both approaches remain important, and many of the improvements that support AI search also benefit traditional SEO.
What is the difference between AI SEO, GEO and AEO?
These terms describe related approaches to improving search visibility.
AI SEO is the broader strategy for improving visibility across AI-powered search experiences. Generative Engine Optimisation (GEO) focuses on how businesses and their content may be discovered, referenced or cited in responses generated by AI systems. Answer Engine Optimisation (AEO) focuses on making content clear, accessible and useful for systems that provide direct answers to questions.
There is considerable overlap between them, particularly around content quality, technical SEO and credibility. At Fenti, we use these approaches together to build a joined-up AI search strategy rather than treating them as unrelated services.
Can AI SEO help my business appear in ChatGPT?
AI SEO can improve the information and signals that support your business being discovered and referenced in relevant AI search experiences, including ChatGPT. However, no agency can guarantee that a particular business will be included in an AI-generated answer.
Responses can vary depending on the question, context, available sources and the systems used to generate them. Our approach focuses on making your website and wider online presence clear, credible and relevant to the topics your customers are researching.
This may involve improving service content, strengthening topical coverage, reviewing technical accessibility and developing useful information that answers common customer questions.
Does AI search optimisation help with Google AI Overviews?
AI search optimisation can support the content and technical foundations that help Google understand your website and consider it as a relevant source. Google AI Overviews are generated using Google’s search systems and may reference information from multiple websites.
Strong SEO fundamentals, useful content, clear information architecture and relevant expertise remain important. However, appearing in a traditional search result does not guarantee inclusion in an AI Overview.
At Fenti, we consider Google AI Overviews as part of a wider organic search strategy, focusing on improvements that support both conventional search visibility and AI-powered experiences.
Do I still need SEO if I'm investing in AI search optimisation?
Yes. Traditional SEO remains an important part of an effective AI search strategy. Search engines continue to provide organic results, and many AI-powered search experiences depend on finding and interpreting information available across the web.
echnical accessibility, useful content, internal linking, website authority and clear page structure all remain relevant. Rather than replacing SEO, AI search optimisation expands the way we think about online visibility. At Fenti, we recommend building AI search activity into your existing SEO strategy so both approaches support the same commercial objectives.
How do you measure AI search visibility?
AI search visibility can be assessed through a combination of relevant query testing, brand mention monitoring, source citations and available website analytics. For example, we can review whether your business appears in responses to commercially relevant questions, which competitors are being referenced and whether AI platforms are sending visitors to your website.
Where analytics platforms provide identifiable referral information, this can also help measure traffic from AI-powered search tools. However, AI search reporting is still developing, and not every platform provides complete information about visibility or user behaviour. We focus on meaningful trends and available evidence rather than treating individual AI responses as guaranteed or permanent rankings.
How long does AI SEO take to work?
The timescale depends on your existing website, competitive landscape, content quality and the improvements required. Some technical or content changes can be implemented relatively quickly, while building topical authority and strengthening your wider brand presence generally takes longer.
AI-generated responses can also change frequently, making visibility less predictable than a fixed ranking report might suggest. At Fenti, we approach AI SEO as an ongoing process of assessment, optimisation and monitoring. We’ll identify the most relevant opportunities, prioritise improvements and review how your visibility develops as AI search platforms and customer behaviour continue to evolve.
How much do AI SEO services cost?
The cost of AI SEO services depends on your website, the level of competition, your existing search visibility and the scope of work required.
A focused AI visibility audit will involve a different level of work from an ongoing strategy covering technical SEO, content optimisation, GEO, AEO and reporting. At Fenti, we’ll review your requirements and recommend an approach that makes sense for your business. Whether you’re looking to understand your current AI search presence or incorporate AI SEO into an existing digital marketing strategy, we’ll explain the options and provide a tailored quotation.