Woodall Homes is an established property developer creating distinctive new homes across Derbyshire, Nottinghamshire and South Yorkshire. As Woodall Homes’ ongoing marketing partner, Fenti delivers a fully integrated marketing service, including the creation and management of its organic social media presence across Facebook, Instagram, LinkedIn and TikTok.
With multiple developments, property types and stages of construction to communicate, our challenge is to deliver engaging content that showcases the quality of Woodall Homes while connecting with prospective buyers at different stages of their property journey. Our objective is to establish a consistent, visually engaging and informative social presence that strengthens brand recognition, brings developments to life and supports the wider marketing strategy.
increase in LinkedIn followers
increase in LinkedIn post clicks
Our team plans, films and edits a range of video content, from immersive show home walkthroughs and individual property tours to development updates and behind-the-scenes footage. We also create scripts and filming guidance for Woodall Homes’ staff, helping bring their knowledge and personality into the content through natural, informative on-camera presentations.
By showcasing properties through engaging video rather than relying solely on photography, we help audiences understand the space, layout, unique features and overall feel of each home. Content is edited and adapted for use across different social platforms, making the most of each filming session and creating a consistent stream of high-quality visual assets.
Alongside video production, our in-house creative team develops professionally designed static graphics, animated assets, property announcements and branded social content. Every asset is carefully considered to maintain consistency in the Woodall Homes identity, from typography and colours to imagery, messaging and overall presentation.
Combining professional videography, graphic design, animation and photography allows us to build a varied and visually appealing social presence that reflects the quality of the developments themselves.
We combine audience understanding, keyword research and property market knowledge with the wider marketing objectives to ensure social media activity supports key development priorities. From introducing a new development and highlighting available house types to showcasing location benefits, construction progress and show home launches, each piece of content is created with a purpose.
We balance property-led promotional content with informative, lifestyle and community-focused posts to keep the feeds engaging and relevant to help Woodall Homes connect with potential buyers at different buying stages.
Understanding what works across different social platforms is an important part of our ongoing management. From short-form video and Instagram Reels to professional updates on LinkedIn, branded carousels and informative Facebook posts, we adapt our creative, messaging and content formats to suit each platform.
Rather than simply publishing the same content across every channel, we consider how different audiences consume information and engage with visual content.
Social media performance is continually monitored to understand which content resonates most effectively.
We review views, reach, shares, comments, likes, profile visits and content interactions across the different platforms. These insights help inform future creative decisions, refine messaging and guide the balance between video, static graphics, animated content and informative posts.
Working as Woodall Homes’ wider marketing partner also ensures the organic content strategy remains aligned with development launches, sales priorities and the wider marketing calendar.
increase in Instagram views
increase in Instagram reel shares
During the reporting period from December 2025 to October 2026, Woodall Homes’ social media channels generated substantial visibility and engagement across multiple platforms.
Facebook recorded 1.41 million content views, while Instagram generated a further 442,200 views, representing more than 1.8 million reported views across the two platforms. Facebook page visits reached 12,590, an increase of 535.86% against the platform report’s comparison period, demonstrating strong interest in exploring the brand’s social presence.
Instagram views increased by 77.44%, while shares of Instagram Reels increased by 33.73%, highlighting the value of engaging, video-led content. LinkedIn also delivered strong results, recording 9,257 clicks on published posts, with the platform reporting significant growth in content interactions and an increase of 17.97% in followers.
These results demonstrate the value of combining consistent content creation with a tailored approach to each platform. Through professional videography, creative design, audience-led messaging and ongoing performance analysis, Fenti continues to develop Woodall Homes’ social media presence across its portfolio of developments.
The outcome is a recognisable, engaging and professionally managed social media presence that brings Woodall Homes’ developments to life, strengthens brand visibility and supports its wider marketing objectives.
increase in Facebook page visits
Facebook content views
From creative strategy and professional videography to branded content and ongoing social media management, Fenti helps businesses build a stronger, more engaging presence online. Talk to our social media team.
