Turning clicks into impact

PPC agency York

PPC agency York - Fenti Marketing
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Targeted campaigns that help York businesses grow

At Fenti, we create PPC campaigns that put your business in front of the customers who matter most. From Google and Microsoft Ads to video and display advertising, we develop data-driven strategies that increase visibility and generate quality leads.

As a certified Google Partner, we know how to make every advertising pound count. Our York-based PPC specialists monitor and optimise campaigns continuously to maximise performance and ROI. Whether your focus is local to York or nationwide, your campaigns are in expert hands.

Localised PPC Pages - Fenti Marketing

PPC campaigns tailored for York businesses

Every effective PPC campaign starts with understanding your business goals. At Fenti, we don’t use one size fits all approaches, we create strategies based on detailed insight, research and performance data.

Our in-house team of PPC specialists, designers and content creators work together to deliver fully managed campaigns that attract qualified leads and support growth for York businesses. From keyword selection and ad copy to landing page optimisation and conversion tracking, everything is handled with precision.

Proven results. Real business growth.

We don’t just talk about results — we deliver them. From global brands to local businesses, our PPC campaigns consistently generate measurable ROI. Every campaign we manage is backed by research, data, and years of expertise — ensuring lower costs, higher-quality leads, and sustainable growth.

Ready to boost your lead generation?

What is PPC and how does it work?

What?

Pay-per-click (PPC) advertising is a digital method where businesses only pay when someone clicks on an ad. It is a flexible way to reach customers actively searching for services like yours through platforms such as Google Ads and Microsoft Ads.

Who?

PPC allows you to focus your advertising on specific audiences, including those in York, based on search intent, behaviour and demographics, ensuring your ads reach people most likely to convert.

When?

Unlike traditional marketing, PPC delivers immediate results. Once your campaigns go live, you can monitor performance instantly with detailed analytics and real-time reporting.

How?

Our team manages every stage of your campaign, from keyword research and ad copywriting to bid optimisation and ongoing performance checks. Every click is designed to maximise your leads and return on investment.

Advertising across every major channel

From search and shopping to social and AI, the paid media landscape has never been more varied — or more powerful. We manage campaigns across all the platforms that matter, combining them into a cohesive strategy that puts your budget to work wherever your audience spends their time.

ChatGPT Ads →

Get ahead of the curve on one of the most exciting new advertising platforms to emerge in years.

Meta Ads →

Connect with your ideal customers across Facebook and Instagram using precise audience targeting and compelling creative.

Pinterest Ads →

Reach an audience already primed to discover and buy, making it one of the most underutilised platforms in B2C advertising.

Google Ads Management York

Google Ads is one of the most effective platforms for York businesses looking to increase their online visibility. As a certified Google Partner, we use our industry expertise to help York companies appear at the top of Google search results when potential customers are actively searching for the products or services they offer.

Our service includes everything from keyword research and audience targeting to A/B testing and conversion tracking. Whether you’re promoting services, products, or building brand awareness, Fenti’s Google Ads management ensures your campaigns stay efficient, impactful, and competitive.

Google Ads agency Sheffield - Fenti Marketing
Fenti Marketing

Microsoft Ads Management York

Microsoft Ads (formerly Bing Ads) are a smart addition to any digital marketing mix, offering access to audiences across Bing, Yahoo and AOL. With typically lower competition and cost per click, they’re an excellent opportunity for York businesses looking to maximise value.

Our PPC specialists handle everything from creative setup and keyword targeting to ongoing performance tracking, ensuring your Microsoft Ads campaigns deliver the best possible results for your budget.

Expand your reach, strengthen your visibility and grow your customer base with tailored Microsoft Ads management from Fenti.

Paid Social Advertising in York

Paid social advertising complements paid search to strengthen your digital presence. At Fenti, we develop campaigns that help York businesses increase brand awareness, engage targeted audiences and generate high-quality leads across platforms including Meta, LinkedIn and TikTok.

From audience targeting and creative content design to continuous optimisation, we manage every aspect of your campaigns. Your ads reach the right people at the right time, turning engagement into action and giving your York business a strong and measurable competitive advantage.

Localised PPC Pages - Fenti Marketing
Everything you need to know

Got questions? We have answers!

PPC budgets vary depending on your industry, goals, and the level of competition in your market. At Fenti, we work with businesses across York and North Yorkshire with a range of budgets — from local trades and independent retailers through to ecommerce brands and B2B professional services firms. During an initial consultation, we’ll outline what a competitive budget looks like for your specific goals, which platforms make the most sense, and how we’d allocate spend to get the strongest possible return.
SEO and PPC serve different purposes and work best together. SEO builds long-term organic visibility, but it takes time. PPC delivers immediate, targeted traffic while your organic rankings grow. For York businesses operating in competitive markets — whether that’s tourism, hospitality, professional services, and retail — running both in tandem means you’re visible at the top of search results in more than one way, maximising your chances of being found when it matters most.
Unlike SEO, PPC can generate results almost immediately after campaigns go live. That said, the first four to six weeks are typically an optimisation period where we gather data, refine targeting, and improve ad performance. York businesses usually see the strongest returns once campaigns have had time to be tested and adjusted across platforms — whether that’s Google Ads, Amazon, or paid social — which is why ongoing management is so important.
We believe in earning your business through results rather than locking you into lengthy contracts. We’ll be upfront about our terms during your initial consultation, and our focus is always on delivering campaigns that perform well enough that you want to continue. We’re happy to discuss what commitment looks like and what you can expect at each stage of working with us.
We manage campaigns across Google Ads, Microsoft Ads, Amazon Ads, and paid social platforms including Meta, LinkedIn, TikTok, Reddit, and Pinterest. We also work with emerging AI advertising platforms such as ChatGPT Ads. The right mix depends entirely on your audience and objectives — tourism operators targeting local customers requires a very different approach to an ecommerce brand selling nationally or a B2B firm reaching decision-makers across North Yorkshire. We’ll recommend the platforms that make the most sense for your goals and budget.
Absolutely. While we have strong knowledge of the York market and North Yorkshire, our PPC campaigns regularly target audiences across the UK and internationally. Whether you want to dominate local search in YO1–YO32 postcodes, drive ecommerce sales across the country, or reach professional audiences on LinkedIn beyond the region, our strategies are built around your target audience rather than geographic limits.
As a certified Google Partner, we combine platform expertise with a genuine understanding of the York market. Unlike larger national agencies where your account may be passed to a junior team member, at Fenti your campaigns are handled by experienced specialists who take the time to understand your business, your customers, and your goals. We manage everything from Google and Amazon to paid social and emerging AI platforms, and we provide transparent reporting so you always know exactly where your budget is going and what it’s delivering.
We set up comprehensive conversion tracking from the outset, so every enquiry, call, form submission, or purchase generated through your ads is accurately measured and attributed. You’ll receive regular performance reports that go beyond clicks and impressions, focusing on the metrics that matter — leads, sales, cost per acquisition, and return on ad spend. We also hold regular review calls to walk you through performance across all active platforms and discuss what we’re doing next to keep improving results.

Integrating PPC with your wider marketing

PPC delivers fast, measurable results — but it performs even better when it’s part of a complete digital ecosystem. When your paid campaigns are supported by SEO, social media, and a high-converting website, every click has more impact. By connecting PPC with social media, SEO, and web design, we help York businesses drive more traffic, improve engagement, and achieve higher conversion rates while reducing cost per click and maximising ROI.

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Trusted across industry

What our clients say

Ben Ellis
Ben Ellis
Managing Director
Prodek
Fenti have completely transformed the look of Prodek. They now function as our marketing team, which gives me time to focus on day-to-day business operations.
Dan Blair
Dan Blair
Director
LED Direct
My go to company for marketing and PPC. They have a great team and just understand my requirements from the start making it easy to trust them to get on with what we need.
Paul Bartlett
Paul Bartlett
Managing Director
Palamatic
After partnering with Fenti, we've been consistently impressed by their proactive approach. Fenti handles all aspects of our digital marketing and we appreciate their ability to keep things running smoothly behind the scenes.
David Cross
David Cross
CEO
Sky-House
We have worked with Fenti for 5 months now and in that time they have 100% understood our messaging and brand. We have seen all our metrics fly up across the board! We would recommend them in a heartbeat.
Barry Bradley
Barry Bradley
General Manager
Napoleons Bradford
We are constantly impressed at Fenti's dedication to providing creative & bespoke advertising solutions. This knowledge & attention to detail is company-wide, & we would recommend Fenti as your first choice.
Martrece Jones
Martrece Jones
Marketing & Events Manager
OEC Sheffield
Without a doubt, Fenti have seamlessly become part of our team and their enthusiasm, knowledge and passion day to day is fantastic.
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