Clicks That Count, Results That Matter.

PPC agency Pontefract

PPC agency Pontefract - Fenti Marketing
Put your trust in our hands

Targeted ads that help Pontefract businesses grow

At Fenti, we create and manage PPC campaigns that position your business in front of the audiences that matter most. From Google and Microsoft Ads to video and display campaigns, our data-led strategies are designed to increase visibility and generate high-quality enquiries.

As a certified Google Partner, we know how to maximise your budget and improve performance. Our Pontefract PPC specialists continually analyse and optimise campaigns to increase returns and deliver consistent growth. Whether you’re targeting West Yorkshire or a national audience, your campaigns are managed with care and expertise.

Localised PPC Pages - Fenti Marketing

PPC Management for Pontefract Businesses

Every successful PPC campaign begins with a clear understanding of your business objectives. At Fenti, we avoid generic approaches. Instead, we develop tailored strategies based on research, insight, and real performance data.

Our in-house team of PPC specialists, designers, and content creators collaborate to deliver fully managed campaigns that generate qualified leads and support your Pontefract business growth. From keyword research and ad copy to tracking and optimisation, every element is handled with precision.

Proven results. Real business growth.

We don’t just talk about results — we deliver them. From global brands to local businesses, our PPC campaigns consistently generate measurable ROI. Every campaign we manage is backed by research, data, and years of expertise — ensuring lower costs, higher-quality leads, and sustainable growth.

Are you ready to supercharge your lead generation?

What is PPC and how does it work?

What?

Pay-per-click (PPC) advertising is a digital marketing model where you only pay when someone clicks your ad. It’s a cost-effective way to reach customers actively searching for products or services like yours using platforms such as Google Ads and Microsoft Ads.

Who?

PPC enables you to target your audience using specific criteria including location (such as Pontefract), search intent, and online behaviour, ensuring your ads reach users most likely to convert.

When?

Compared to other marketing channels, PPC produces fast results. Once your campaigns go live, performance can be tracked immediately through detailed analytics and real-time reporting tools.

How?

Our team manages every aspect of your PPC campaigns, from keyword strategy and ad creation to bid adjustments and ongoing optimisation. We make sure every click delivers value, helping you achieve stronger leads and better returns.

Advertising across every major channel

From search and shopping to social and AI, the paid media landscape has never been more varied — or more powerful. We manage campaigns across all the platforms that matter, combining them into a cohesive strategy that puts your budget to work wherever your audience spends their time.

ChatGPT Ads →

Get ahead of the curve on one of the most exciting new advertising platforms to emerge in years.

Meta Ads →

Connect with your ideal customers across Facebook and Instagram using precise audience targeting and compelling creative.

Pinterest Ads →

Reach an audience already primed to discover and buy, making it one of the most underutilised platforms in B2C advertising.

Google Ads Management Pontefract

Google Ads is one of the most effective tools for increasing online visibility. As a certified Google Partner, we help Pontefract businesses secure top positions in search results when customers are actively searching for their services.

Our service includes everything from keyword targeting and audience segmentation to A/B testing and conversion tracking. Whether your focus is brand awareness, products, or services, Fenti’s Google Ads management keeps your campaigns competitive and results-driven.

Google Ads agency Sheffield - Fenti Marketing
Fenti Marketing

Microsoft Ads Management Pontefract

Microsoft Ads (formerly Bing Ads) offer valuable access to audiences across Bing, Yahoo, and AOL. With lower competition and often reduced cost per click, they present a strong opportunity for Pontefract businesses looking to maximise their budget.

Our PPC team manages campaign setup, targeting, and performance optimisation to ensure your Microsoft Ads deliver consistent and cost-effective results.

Expand your reach, improve visibility, and grow your customer base with tailored Microsoft Ads support from Fenti.

Expand Your Reach with Paid Social in Pontefract

Paid social advertising works alongside paid search to strengthen your digital strategy. At Fenti, we develop campaigns that help Pontefract businesses increase awareness, engage audiences, and generate quality leads across platforms like Meta, LinkedIn, and TikTok.

From audience targeting and creative development to continuous optimisation, we handle every stage. Your ads are delivered to the right people at the right time — turning interest into action and giving your Pontefract business a competitive edge.

Localised PPC Pages - Fenti Marketing
Everything you need to know

Got questions? We have answers!

PPC budgets vary depending on your industry, goals, and the level of competition in your market. At Fenti, we work with businesses across Pontefract and West Yorkshire with a range of budgets — from local trades and independent retailers through to ecommerce brands and B2B professional services firms. During an initial consultation, we’ll outline what a competitive budget looks like for your specific goals, which platforms make the most sense, and how we’d allocate spend to get the strongest possible return.
SEO and PPC serve different purposes and work best together. SEO builds long-term organic visibility, but it takes time. PPC delivers immediate, targeted traffic while your organic rankings grow. For Pontefract businesses operating in competitive markets — whether that’s trades, professional services, and retail — running both in tandem means you’re visible at the top of search results in more than one way, maximising your chances of being found when it matters most.
Unlike SEO, PPC can generate results almost immediately after campaigns go live. That said, the first four to six weeks are typically an optimisation period where we gather data, refine targeting, and improve ad performance. Pontefract businesses usually see the strongest returns once campaigns have had time to be tested and adjusted across platforms — whether that’s Google Ads, Amazon, or paid social — which is why ongoing management is so important.
We believe in earning your business through results rather than locking you into lengthy contracts. We’ll be upfront about our terms during your initial consultation, and our focus is always on delivering campaigns that perform well enough that you want to continue. We’re happy to discuss what commitment looks like and what you can expect at each stage of working with us.
We manage campaigns across Google Ads, Microsoft Ads, Amazon Ads, and paid social platforms including Meta, LinkedIn, TikTok, Reddit, and Pinterest. We also work with emerging AI advertising platforms such as ChatGPT Ads. The right mix depends entirely on your audience and objectives — trades businesses targeting local customers requires a very different approach to an ecommerce brand selling nationally or a B2B firm reaching decision-makers across West Yorkshire. We’ll recommend the platforms that make the most sense for your goals and budget.
Absolutely. While we have strong knowledge of the Pontefract market and West Yorkshire, our PPC campaigns regularly target audiences across the UK and internationally. Whether you want to dominate local search in WF7–WF8 postcodes, drive ecommerce sales across the country, or reach professional audiences on LinkedIn beyond the region, our strategies are built around your target audience rather than geographic limits.
As a certified Google Partner, we combine platform expertise with a genuine understanding of the Pontefract market. Unlike larger national agencies where your account may be passed to a junior team member, at Fenti your campaigns are handled by experienced specialists who take the time to understand your business, your customers, and your goals. We manage everything from Google and Amazon to paid social and emerging AI platforms, and we provide transparent reporting so you always know exactly where your budget is going and what it’s delivering.
We set up comprehensive conversion tracking from the outset, so every enquiry, call, form submission, or purchase generated through your ads is accurately measured and attributed. You’ll receive regular performance reports that go beyond clicks and impressions, focusing on the metrics that matter — leads, sales, cost per acquisition, and return on ad spend. We also hold regular review calls to walk you through performance across all active platforms and discuss what we’re doing next to keep improving results.

Integrating PPC with your wider marketing

PPC delivers fast, measurable results — but it performs even better when it’s part of a complete digital ecosystem. When your paid campaigns are supported by SEO, social media, and a high-converting website, every click has more impact. By connecting PPC with social media, SEO, and web design, we help Pontefract businesses drive more traffic, improve engagement, and achieve higher conversion rates while reducing cost per click and maximising ROI.

SEO agency Pontefract

Web design agency Pontefract

Social media agency Pontefract

Trusted across industry

What our clients say

Ben Ellis
Ben Ellis
Managing Director
Prodek
Fenti have completely transformed the look of Prodek. They now function as our marketing team, which gives me time to focus on day-to-day business operations.
Dan Blair
Dan Blair
Director
LED Direct
My go to company for marketing and PPC. They have a great team and just understand my requirements from the start making it easy to trust them to get on with what we need.
Paul Bartlett
Paul Bartlett
Managing Director
Palamatic
After partnering with Fenti, we've been consistently impressed by their proactive approach. Fenti handles all aspects of our digital marketing and we appreciate their ability to keep things running smoothly behind the scenes.
David Cross
David Cross
CEO
Sky-House
We have worked with Fenti for 5 months now and in that time they have 100% understood our messaging and brand. We have seen all our metrics fly up across the board! We would recommend them in a heartbeat.
Barry Bradley
Barry Bradley
General Manager
Napoleons Bradford
We are constantly impressed at Fenti's dedication to providing creative & bespoke advertising solutions. This knowledge & attention to detail is company-wide, & we would recommend Fenti as your first choice.
Martrece Jones
Martrece Jones
Marketing & Events Manager
OEC Sheffield
Without a doubt, Fenti have seamlessly become part of our team and their enthusiasm, knowledge and passion day to day is fantastic.