At Fenti, we create and manage PPC campaigns designed to place Edinburgh businesses in front of the audiences that matter most. From Google and Microsoft Ads to display and video campaigns, we develop insight-driven strategies that increase visibility and drive meaningful leads.
As an accredited Google Partner, we know how to stretch your budget further. Our Edinburgh PPC specialists continually review and refine campaigns to improve performance and maximise return on investment. Whether your focus is customers across the capital and the Lothians or a national audience, your campaigns are expertly managed.
Every high-performing PPC campaign begins with a clear understanding of your objectives. At Fenti, we avoid generic approaches. Instead, we build tailored strategies based on detailed research, audience insights, local competition and real performance data.
Our in-house team of PPC professionals, creatives, and strategists collaborate to deliver fully managed campaigns that generate qualified leads and support business growth in Edinburgh. From keyword planning to ad design and conversion tracking, every element is carefully executed.
We don’t just talk about results — we deliver them. From global brands to local businesses, our PPC campaigns consistently generate measurable ROI. Every campaign we manage is backed by research, data, and years of expertise — ensuring lower costs, higher-quality leads, and sustainable growth.
Pay-per-click (PPC) advertising is a digital strategy where you pay only when someone clicks your ad. It’s an effective way to connect with customers actively searching for your products or services using platforms like Google Ads and Microsoft Ads.
PPC enables precise targeting based on location — from Edinburgh City Centre and Leith to the wider Lothians — alongside intent and user behaviour, ensuring your ads reach people most likely to convert.
Unlike longer-term strategies, PPC delivers immediate visibility. Once campaigns go live, performance can be tracked instantly with real-time data and reporting.
Our team manages every aspect of your campaign, including keyword research, ad copy creation, bidding strategies, and ongoing optimisation. We make every click count, driving stronger leads and better returns.
From search and shopping to social and AI, the paid media landscape has never been more varied — or more powerful. We manage campaigns across all the platforms that matter, combining them into a cohesive strategy that puts your budget to work wherever your audience spends their time.
Put your business at the top of search results when customers are actively looking for what you offer.
Reach additional high-value audiences across Bing, Yahoo, and AOL with typically lower competition and cost-per-click.
Increase product visibility and drive sales by targeting shoppers with high purchase intent directly on Amazon.
Get ahead of the curve on one of the most exciting new advertising platforms to emerge in years.
Connect with your ideal customers across Facebook and Instagram using precise audience targeting and compelling creative.
Reach decision-makers and senior professionals with B2B campaigns built to generate high-quality leads.
Capture the attention of highly engaged audiences through creative short-form video campaigns that drive real results.
Advertise within passionate niche communities where users are actively researching, discussing, and discovering products.
Reach an audience already primed to discover and buy, making it one of the most underutilised platforms in B2C advertising.
Google Ads is one of the most effective tools for increasing online visibility. As a certified Google Partner, we help Edinburgh businesses appear at the top of search results when potential customers are actively looking for their services.
Our service includes keyword research, audience targeting, A/B testing, and detailed conversion tracking. Whether your goal is sales, enquiries, or brand awareness, Fenti’s Google Ads management keeps your campaigns competitive and results-focused.
Microsoft Ads (previously Bing Ads) provide access to users across Bing, Yahoo, and AOL networks. With lower competition and often reduced cost per click, they offer excellent additional reach for Edinburgh businesses aiming to maximise their marketing budget.
Our PPC specialists manage everything from campaign setup and targeting to ongoing optimisation and reporting, ensuring your Microsoft Ads campaigns perform effectively.
Expand your reach, increase visibility, and grow your customer base with tailored Microsoft Ads strategies from Fenti.
Paid social works alongside paid search to strengthen your online presence. At Fenti, we design campaigns that help Edinburgh businesses increase brand awareness, engage audiences, and generate high-quality leads across platforms like Meta, LinkedIn, and TikTok.
From audience targeting and creative production to continuous optimisation, we handle every detail. Your ads are delivered to the right people at the right time — turning engagement into conversions and helping your business stand out in a busy Edinburgh market.
PPC delivers fast, measurable results — but it performs even better when it’s part of a complete digital ecosystem. When your paid campaigns are supported by SEO, social media, and a high-converting website, every click has more impact. By connecting PPC with social media, SEO, and web design, we help Edinburgh businesses drive more traffic, improve engagement, and achieve higher conversion rates while reducing cost per click and maximising ROI.
