Clicks That Count, Results That Matter.

PPC agency Derby

PPC agency Derby - Fenti Marketing
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Targeted ads that help Derby businesses grow

At Fenti, we design and manage PPC campaigns that help Derby businesses reach the right audience at the right time. Using platforms such as Google Ads, Microsoft Ads, and targeted display campaigns, we create data-led strategies that increase visibility, attract high-quality leads, and deliver measurable returns.

As a certified Google Partner, we understand how to make your budget go further. Our team continuously monitors and refines every campaign to ensure your investment achieves the best possible performance. Whether you’re promoting locally in Derby or nationwide, your campaigns are built to achieve meaningful results.

Localised PPC Pages - Fenti Marketing

PPC Management for Derby Businesses

Every PPC campaign starts with a clear goal. At Fenti, we take time to understand your objectives and audience before creating a tailored strategy that delivers measurable outcomes.

Our in-house team combines creative and technical expertise to handle every stage of your campaign. From keyword research and ad copy to landing page performance and conversion tracking, we focus on driving targeted traffic that turns into real results.

Proven results. Real business growth.

We don’t just talk about results — we deliver them. From global brands to local businesses, our PPC campaigns consistently generate measurable ROI. Every campaign we manage is backed by research, data, and years of expertise — ensuring lower costs, higher-quality leads, and sustainable growth.

Are you ready to supercharge your lead generation?

What is PPC and how does it work?

What?

Pay-per-click (PPC) advertising is a method where you only pay when someone clicks your ad. It’s an efficient way to reach people actively searching for your products or services through platforms like Google and Microsoft Ads.

Who?

PPC lets you reach potential customers based on location, interests, and search intent. For Derby businesses, it’s a fast and flexible way to connect with the right audience and generate qualified leads.

When?

PPC campaigns deliver results quickly. Once your ads are live, you can track performance in real time with clear, actionable reporting.

How?

We manage everything from keyword targeting and ad creation to bid optimisation and ongoing performance reviews, ensuring every click contributes to your business goals.

Advertising across every major channel

From search and shopping to social and AI, the paid media landscape has never been more varied — or more powerful. We manage campaigns across all the platforms that matter, combining them into a cohesive strategy that puts your budget to work wherever your audience spends their time.

ChatGPT Ads →

Get ahead of the curve on one of the most exciting new advertising platforms to emerge in years.

Meta Ads →

Connect with your ideal customers across Facebook and Instagram using precise audience targeting and compelling creative.

Pinterest Ads →

Reach an audience already primed to discover and buy, making it one of the most underutilised platforms in B2C advertising.

Google Ads Management for Derby Businesses

Google Ads is one of the most powerful tools for increasing online visibility. At Fenti, we help Derby businesses appear at the top of search results when customers are actively looking for their products or services.

Our Google Ads management covers everything from keyword research and audience targeting to A/B testing and conversion tracking. As certified Google Partners, we apply proven methods to ensure your campaigns perform efficiently and competitively.

Google Ads agency Sheffield - Fenti Marketing
Fenti Marketing

Microsoft Ads Management for Derby Businesses

Microsoft Ads (formerly Bing Ads) are an effective way to reach audiences across Bing, Yahoo and AOL. With typically lower competition and cost per click, they offer strong opportunities for Derby businesses to grow their online presence.

We take care of everything from creative setup and targeting to performance tracking to make sure your campaigns generate value and consistent returns.

Enhance your reach, strengthen your visibility and grow your customer base with expert Microsoft Ads management from Fenti.

Paid Social Campaigns That Deliver in Derby

For Derby businesses, combining paid social with paid search strengthens online visibility and lead generation. At Fenti, we design campaigns that attract attention, engage users, and drive results across Facebook, Instagram, LinkedIn, and TikTok.

Our team handles creative, targeting, testing, and optimisation, ensuring your Derby business connects with the most relevant audience and maximises engagement.

Localised PPC Pages - Fenti Marketing
Everything you need to know

Got questions? We have answers!

PPC budgets vary depending on your industry, goals, and the level of competition in your market. At Fenti, we work with businesses across Derby and the East Midlands with a range of budgets — from local trades and independent retailers through to ecommerce brands and B2B professional services firms. During an initial consultation, we’ll outline what a competitive budget looks like for your specific goals, which platforms make the most sense, and how we’d allocate spend to get the strongest possible return.
SEO and PPC serve different purposes and work best together. SEO builds long-term organic visibility, but it takes time. PPC delivers immediate, targeted traffic while your organic rankings grow. For Derby businesses operating in competitive markets — whether that’s manufacturing, professional services, and retail — running both in tandem means you’re visible at the top of search results in more than one way, maximising your chances of being found when it matters most.
Unlike SEO, PPC can generate results almost immediately after campaigns go live. That said, the first four to six weeks are typically an optimisation period where we gather data, refine targeting, and improve ad performance. Derby businesses usually see the strongest returns once campaigns have had time to be tested and adjusted across platforms — whether that’s Google Ads, Amazon, or paid social — which is why ongoing management is so important.
We believe in earning your business through results rather than locking you into lengthy contracts. We’ll be upfront about our terms during your initial consultation, and our focus is always on delivering campaigns that perform well enough that you want to continue. We’re happy to discuss what commitment looks like and what you can expect at each stage of working with us.
We manage campaigns across Google Ads, Microsoft Ads, Amazon Ads, and paid social platforms including Meta, LinkedIn, TikTok, Reddit, and Pinterest. We also work with emerging AI advertising platforms such as ChatGPT Ads. The right mix depends entirely on your audience and objectives — manufacturers targeting local customers requires a very different approach to an ecommerce brand selling nationally or a B2B firm reaching decision-makers across the East Midlands. We’ll recommend the platforms that make the most sense for your goals and budget.
Absolutely. While we have strong knowledge of the Derby market and the East Midlands, our PPC campaigns regularly target audiences across the UK and internationally. Whether you want to dominate local search in DE1–DE24 postcodes, drive ecommerce sales across the country, or reach professional audiences on LinkedIn beyond the region, our strategies are built around your target audience rather than geographic limits.
As a certified Google Partner, we combine platform expertise with a genuine understanding of the Derby market. Unlike larger national agencies where your account may be passed to a junior team member, at Fenti your campaigns are handled by experienced specialists who take the time to understand your business, your customers, and your goals. We manage everything from Google and Amazon to paid social and emerging AI platforms, and we provide transparent reporting so you always know exactly where your budget is going and what it’s delivering.
We set up comprehensive conversion tracking from the outset, so every enquiry, call, form submission, or purchase generated through your ads is accurately measured and attributed. You’ll receive regular performance reports that go beyond clicks and impressions, focusing on the metrics that matter — leads, sales, cost per acquisition, and return on ad spend. We also hold regular review calls to walk you through performance across all active platforms and discuss what we’re doing next to keep improving results.

Integrating PPC with your wider marketing

PPC delivers fast, measurable results — but it performs even better when it’s part of a complete digital ecosystem. When your paid campaigns are supported by SEO, social media, and a high-converting website, every click has more impact. By connecting PPC with social media, SEO, and web design, we help Derby businesses drive more traffic, improve engagement, and achieve higher conversion rates while reducing cost per click and maximising ROI.

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Trusted across industry

What our clients say

Ben Ellis
Ben Ellis
Managing Director
Prodek
Fenti have completely transformed the look of Prodek. They now function as our marketing team, which gives me time to focus on day-to-day business operations.
Dan Blair
Dan Blair
Director
LED Direct
My go to company for marketing and PPC. They have a great team and just understand my requirements from the start making it easy to trust them to get on with what we need.
Paul Bartlett
Paul Bartlett
Managing Director
Palamatic
After partnering with Fenti, we've been consistently impressed by their proactive approach. Fenti handles all aspects of our digital marketing and we appreciate their ability to keep things running smoothly behind the scenes.
David Cross
David Cross
CEO
Sky-House
We have worked with Fenti for 5 months now and in that time they have 100% understood our messaging and brand. We have seen all our metrics fly up across the board! We would recommend them in a heartbeat.
Barry Bradley
Barry Bradley
General Manager
Napoleons Bradford
We are constantly impressed at Fenti's dedication to providing creative & bespoke advertising solutions. This knowledge & attention to detail is company-wide, & we would recommend Fenti as your first choice.
Martrece Jones
Martrece Jones
Marketing & Events Manager
OEC Sheffield
Without a doubt, Fenti have seamlessly become part of our team and their enthusiasm, knowledge and passion day to day is fantastic.
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