At Fenti, we plan and manage PPC campaigns that connect your business with customers actively searching for what you provide. From Google and Microsoft Ads to display and video advertising, we build data-informed strategies focused on increasing visibility and generating valuable enquiries.
As an accredited Google Partner, we understand how to make advertising budgets work harder. Our Brighton PPC specialists monitor and optimise campaigns to strengthen performance and improve return on investment. Whether you want to reach customers across Brighton and Hove or target audiences nationwide, we manage your campaigns around your goals.
Successful PPC starts with knowing what you want your advertising to achieve. At Fenti, we move away from standard campaign templates. Instead, every strategy is shaped around detailed research, audience insights, commercial objectives, and genuine performance data.
Our in-house PPC specialists, creatives, and strategists work together to manage campaigns that attract relevant prospects and support growth for Brighton businesses. From researching search terms to developing ads and implementing conversion tracking, every part of your campaign receives careful attention.
We don’t just talk about results — we deliver them. From global brands to local businesses, our PPC campaigns consistently generate measurable ROI. Every campaign we manage is backed by research, data, and years of expertise — ensuring lower costs, higher-quality leads, and sustainable growth.
Pay-per-click (PPC) is an advertising model where you’re charged when somebody clicks on your ad. It allows businesses to reach people already searching for relevant products or services through advertising platforms including Google Ads and Microsoft Ads.
PPC offers detailed targeting using factors such as location, including Brighton, search intent, interests, and online behaviour, helping your ads appear in front of audiences with a greater likelihood of converting.
PPC can provide visibility as soon as your campaigns become active. Rather than waiting for longer-term channels to develop, you can start gathering performance information immediately through conversion tracking and live campaign data.
Our specialists manage the complete campaign process, covering keyword research, ad copy, bidding, targeting, and continuous optimisation. We focus your budget on valuable opportunities that can generate stronger enquiries and improved returns.
From search and shopping to social and AI, the paid media landscape has never been more varied — or more powerful. We manage campaigns across all the platforms that matter, combining them into a cohesive strategy that puts your budget to work wherever your audience spends their time.
Put your business at the top of search results when customers are actively looking for what you offer.
Reach additional high-value audiences across Bing, Yahoo, and AOL with typically lower competition and cost-per-click.
Increase product visibility and drive sales by targeting shoppers with high purchase intent directly on Amazon.
Get ahead of the curve on one of the most exciting new advertising platforms to emerge in years.
Connect with your ideal customers across Facebook and Instagram using precise audience targeting and compelling creative.
Reach decision-makers and senior professionals with B2B campaigns built to generate high-quality leads.
Capture the attention of highly engaged audiences through creative short-form video campaigns that drive real results.
Advertise within passionate niche communities where users are actively researching, discussing, and discovering products.
Reach an audience already primed to discover and buy, making it one of the most underutilised platforms in B2C advertising.
Google Ads gives Brighton businesses an effective way to connect with potential customers when they’re actively searching. As a certified Google Partner, we develop campaigns focused on securing valuable search visibility and reaching audiences already demonstrating interest in relevant products or services.
Our management covers keyword research, audience targeting, A/B testing, and comprehensive conversion tracking. Whether you want to increase sales, attract enquiries, or improve brand awareness, Fenti’s Google Ads specialists continually refine campaigns around measurable performance.
Microsoft Ads, formerly Bing Ads, allows businesses to advertise across the Bing, Yahoo, and AOL networks. With a different audience profile and often less advertiser competition, the platform can provide additional opportunities for Brighton businesses wanting to make more of their paid search budget.
Our PPC specialists manage everything from campaign creation and audience targeting through to regular optimisation and performance reporting, keeping your Microsoft Ads activity focused on results.
Broaden your search presence, reach additional customers, and create new opportunities with tailored Microsoft Ads strategies managed by Fenti.
Paid social complements search advertising by reaching customers while they browse and engage with content online. At Fenti, we create campaigns that help Brighton businesses build brand awareness, connect with relevant audiences, and generate quality leads through platforms including Meta, LinkedIn, and TikTok.
From audience research and creative production to testing and ongoing optimisation, our team manages every stage. Your campaigns are shaped around reaching the right people with relevant messaging, turning attention into action and helping your business strengthen its presence across Brighton, Hove, and beyond.
PPC delivers fast, measurable results — but it performs even better when it’s part of a complete digital ecosystem. When your paid campaigns are supported by SEO, social media, and a high-converting website, every click has more impact. By connecting PPC with social media, SEO, and web design, we help Brighton businesses drive more traffic, improve engagement, and achieve higher conversion rates while reducing cost per click and maximising ROI.
