Envirotec approached Fenti with a clear goal in mind; they wanted to improve their visibility across key service areas, generate quality enquiries and build upon their presence as a professional waste management provider across Yorkshire and the East Midlands.
While Envirotec had an existing site, our team saw that its structure and search performance were struggling to reach its full potential. In turn, we developed a bespoke local strategy focused on improving technical SEO, performance updates, and strengthening content to rank within search engines and AI overviews.
Our SEO specialists undertook a thorough site audit and conducted market research to develop a complete local SEO campaign, designed to improve organic performance, build leads, and provide a greater user experience overall. This was achieved through a combination of technical optimisations, on-page SEO, off-page SEO, authority building, local SEO optimisations, performance tracking, and ongoing refinement.
We began by making necessary site improvements to provide a positive experience for visitors and search engines. This included restructuring the website’s navigation and menu to improve the user experience and journey, while reorganising URLs into a logical subfolder hierarchy. These changes helped to strengthen the site’s structure, making it easier for search engines to crawl, index, and understand the relationship between pages.
The core focus of the campaign included the expansion and improvement of location-specific landing pages. Each page was optimised with relevant content, localised search terms, and on-page SEO to develop visibility for targeted audiences in local areas. This improved rankings for regional and local search intents, creating opportunities in a competitive market for strong leads.
Throughout the campaign, we continued to monitor search performance and analytics, including site health and user behaviours. Regular reporting allowed our team of experts to identify new opportunities, refine content, and optimise the website based on real-time performance. As user behaviour and site implementations evolved, our strategy grew alongside them, creating new opportunities, especially within emerging AI-driven search engines.
The campaign has successfully produced consistent results across organic visibility, user engagement, and local search performance, developing long-term sustainable growth.
Optimising page structure, metadata, and search intent worked to significantly improve how users engaged with the website in search results.
Along with traditional SEO rankings, Envirotec’s website has begun generating referral traffic from AI assistants.
Our location-focused strategy has shown significant improvements across each service area.
Through a combination of technical SEO improvements, local landing page optimisation, and ongoing performance improvement, Fenti has helped Envirotec build and maintain a much stronger local search presence. The campaign has led to great success, creating a sustainable foundation for Envirotec to continue to grow in their local markets, generating high-quality enquiries and performance long into the future.
