Prodek partnered with Fenti to explore new markets and generate further opportunities within the B2B sector. Already established as a trusted supplier of racking and storage systems, the business wanted to extend its search visibility, reach more potential customers and create new opportunities for lead generation.
With these goals in mind, our team developed a combined SEO and paid search strategy designed to increase Prodek’s visibility across high-value searches and connect the business with audiences actively looking for its products and services.
Our SEO and PPC specialists developed a tailored strategy focused on improving search performance and generating high-intent conversions. Through continuous optimisation, performance monitoring and data-led decision-making, we strengthened Prodek’s presence across key search results while supporting lead generation with targeted Google Ads campaigns.
increase in top three rankings
of tracked keywords rank in positions 1–3
increase in top 10 rankings
increase in average monthly impressions
A key focus of our SEO strategy was improving Prodek’s visibility across valuable, commercially relevant searches.
In September 2024, Prodek had 18 tracked keywords ranking in positions 1–3. By July 2026, this had increased by 572%, giving the business significantly greater visibility across high-value search terms. This was supported by wider growth across the top 10 positions, helping Prodek appear more prominently throughout the search results.
We combined technical and on-page SEO improvements with enhancements to the website’s structure, making it easier for users and search engines to navigate and creating clearer conversion paths for potential customers.
Alongside this, we developed an ongoing content strategy targeting high-intent searches across Prodek’s industry. Content covered market trends, common questions and solutions, as well as product and service-led searches from businesses actively researching racking and storage systems. As new search data, trends and opportunities emerged, we continued to refine the strategy, helping Prodek strengthen its visibility across both established and developing areas of the market.
Alongside our SEO strategy, Fenti managed Prodek’s Google Ads campaigns with a clear focus on increasing visibility and generating qualified leads.
In the first year alone, the campaigns delivered 650,204 impressions, helping Prodek reach a wider audience across its target locations and industries. As the campaigns developed, we continually refined targeting, search terms, budgets and performance to focus investment on the areas generating the strongest opportunities.
The results were significant. Between 2025 and 2026, confirmed leads from Google Ads increased by 105%, while overall ad spend reduced by 46%.
This meant Prodek was generating substantially more confirmed enquiries from a lower overall investment, making paid search a more efficient source of new business opportunities.
By combining SEO and Google Ads, we’ve helped Prodek build stronger search visibility while generating more leads from its paid campaigns at a lower overall cost. The strategy continues to evolve as new search trends, markets and opportunities emerge, giving Prodek a stronger digital foundation from which to reach potential customers and support continued growth.
