Clicks That Count, Results That Matter.

PPC agency Oxford

PPC agency Oxford - Fenti Marketing
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Targeted advertising that helps Oxford businesses grow

At Fenti, we plan and manage PPC campaigns that connect your business with the audiences most likely to take action. From Google and Microsoft Ads to display and video advertising, we build data-led strategies that strengthen visibility and generate valuable enquiries.

As an accredited Google Partner, we understand how to make advertising budgets work harder. Our Oxford PPC specialists continually analyse and optimise campaigns to enhance performance and maximise return on investment. Whether you’re targeting Oxfordshire customers or audiences nationwide, your campaigns are managed with precision.

Localised PPC Pages - Fenti Marketing

PPC Management for Oxford Businesses

Successful PPC starts with understanding exactly what your business wants to achieve. At Fenti, we don’t rely on one-size-fits-all campaign structures. Instead, we develop individual strategies informed by audience research, competitor insight, search behaviour, and genuine performance data.

Our in-house PPC specialists, designers, and strategists work together to manage campaigns that attract relevant customers and help Oxford businesses achieve sustainable growth. From selecting valuable keywords to developing creative and measuring conversions, each stage is strategically managed.

Proven results. Real business growth.

We don’t just talk about results — we deliver them. From global brands to local businesses, our PPC campaigns consistently generate measurable ROI. Every campaign we manage is backed by research, data, and years of expertise — ensuring lower costs, higher-quality leads, and sustainable growth.

Are you ready to supercharge your lead generation?

What is PPC and how does it work?

What?

Pay-per-click (PPC) advertising is an online marketing method where you’re charged when somebody clicks your advert. It provides a direct route to customers already searching for relevant products or services through channels including Google Ads and Microsoft Ads.

Who?

PPC offers detailed audience targeting using factors including location, such as Oxford, customer intent, and online behaviour — helping your advertising reach users with a greater likelihood of converting.

When?

Unlike organic marketing channels that develop gradually, PPC can provide visibility almost immediately. Once your advertising is running, results can be measured straight away using live campaign data and detailed reporting.

How?

Our specialists take care of your entire PPC campaign, from researching keywords and writing adverts to managing bids and continually refining performance. We focus your budget on the clicks most likely to generate valuable leads and stronger returns.

Advertising across every major channel

From search and shopping to social and AI, the paid media landscape has never been more varied — or more powerful. We manage campaigns across all the platforms that matter, combining them into a cohesive strategy that puts your budget to work wherever your audience spends their time.

ChatGPT Ads →

Get ahead of the curve on one of the most exciting new advertising platforms to emerge in years.

Meta Ads →

Connect with your ideal customers across Facebook and Instagram using precise audience targeting and compelling creative.

Pinterest Ads →

Reach an audience already primed to discover and buy, making it one of the most underutilised platforms in B2C advertising.

Google Ads Management Oxford

Google Ads provides Oxford businesses with a powerful route to customers actively searching for what they offer. As a certified Google Partner, we use specialist knowledge to increase your visibility within relevant searches and connect your business with high-intent audiences.

Our management covers keyword research, audience segmentation, advert testing, and accurate conversion measurement. Whether you want to increase sales, generate enquiries, or build awareness, Fenti’s Google Ads specialists continually refine your campaigns around meaningful commercial results.

Google Ads agency Sheffield - Fenti Marketing
Fenti Marketing

Microsoft Ads Management Oxford

Microsoft Ads, formerly known as Bing Ads, connect your business with audiences using Bing, Yahoo, and AOL. Often offering reduced competition and more economical click costs, the platform creates another valuable opportunity for Oxford businesses wanting more from their paid media investment.

Our PPC team handles the entire process, including account setup, keyword and audience targeting, performance analysis, reporting, and continuous optimisation to keep your Microsoft campaigns working efficiently.

Reach additional customers, build greater search visibility, and support business growth through tailored Microsoft Ads campaigns managed by Fenti.

Expand Your Reach with Paid Social in Oxford

Paid social complements search advertising by allowing your business to reach potential customers before they begin actively searching. Fenti creates targeted campaigns for Oxford businesses across platforms including Meta, LinkedIn, and TikTok, helping increase recognition, encourage engagement, and generate qualified leads.

From detailed audience segmentation and campaign creative to testing and ongoing optimisation, our specialists manage every stage. We put your adverts in front of relevant audiences when they’re most likely to engage — transforming attention into action and strengthening your presence across Oxford and Oxfordshire.

Localised PPC Pages - Fenti Marketing
Everything you need to know

Got questions? We have answers!

PPC costs vary depending on your sector, objectives, target locations, and how competitive your chosen search terms are. At Fenti, we manage campaigns for businesses across Oxford and Oxfordshire with different budgets — from independent retailers and local service providers to ecommerce companies and B2B organisations. During your initial consultation, we’ll assess your market, recommend an appropriate advertising budget, identify the platforms with the greatest potential, and explain how we’d distribute your spend to generate the strongest possible commercial return.
PPC and SEO achieve different objectives, which is exactly why they work so effectively together. SEO develops sustainable organic visibility over time, while PPC can place your business prominently in front of relevant customers immediately. For Oxford businesses competing across sectors such as technology, professional services, hospitality, retail, and education, using both channels creates greater search visibility. You can capture high-intent traffic through paid advertising while simultaneously strengthening your organic rankings, giving potential customers multiple opportunities to discover your business.
PPC can begin driving targeted visitors to your website as soon as your campaigns are approved and running. However, the opening four to six weeks provide valuable data that allows us to understand which keywords, audiences, adverts, and bidding strategies perform best. Oxford businesses generally achieve increasingly efficient results as campaigns are tested, analysed, and refined across channels such as Google Ads, Microsoft Ads, and paid social. Continuous optimisation is therefore essential for reducing wasted spend and improving your return over the longer term.
We prefer to build long-term partnerships by demonstrating genuine campaign performance rather than relying on unnecessarily restrictive agreements. During your first consultation, we’ll clearly explain our management terms, recommended approach, and what you should realistically expect from your PPC investment. Our priority is creating campaigns that continue delivering enough commercial value for you to want us managing them. We’re always happy to discuss the commitment involved, how your campaigns will develop, and what you can expect throughout each stage of working with Fenti.
We manage advertising across Google Ads, Microsoft Ads, Amazon Ads, alongside paid social platforms including Meta, LinkedIn, TikTok, Reddit, and Pinterest. Our team also keeps pace with emerging opportunities such as ChatGPT Ads and other AI-driven advertising channels. The right platform mix depends on your customers and commercial objectives — an Oxford professional services company targeting decision-makers requires a different strategy from a city-centre retailer or ecommerce brand selling nationwide. We identify the channels that best match your audience, objectives, and available advertising budget.
Absolutely. Although we understand Oxford and the wider Oxfordshire market, your advertising strategy doesn’t need to stop at the county boundary. We regularly build PPC campaigns targeting customers throughout the UK and further afield. Whether you want to capture local searches across Oxford postcodes, generate nationwide ecommerce purchases, or use LinkedIn to reach senior decision-makers across multiple regions, we structure campaigns around where your ideal customers are located. Targeting, messaging, budgets, and bidding strategies can all be adapted according to your geographical objectives.
As a certified Google Partner, Fenti combines specialist platform knowledge with a highly personalised approach to PPC management. Rather than relying on generic campaign templates, our experienced specialists take time to understand your Oxford business, target customers, competitive landscape, and commercial objectives before determining the strategy. We manage advertising across Google, Microsoft, Amazon, paid social, and emerging AI channels, providing joined-up expertise under one roof. Transparent reporting also means you can clearly see where your advertising budget is being invested and the measurable results it generates.
We implement detailed conversion tracking from the beginning so valuable actions generated by your campaigns — including calls, enquiries, form submissions, purchases, and other conversions — can be accurately measured. Instead of concentrating on surface-level figures such as impressions alone, our reports focus on metrics connected to commercial performance, including lead volume, sales, cost per acquisition, conversion rates, and return on ad spend. We also regularly review campaign performance with you, explaining what’s working, where improvements are being made, and how we plan to generate stronger results going forward.

Integrating PPC with your wider marketing

PPC delivers fast, measurable results — but it performs even better when it’s part of a complete digital ecosystem. When your paid campaigns are supported by SEO, social media, and a high-converting website, every click has more impact. By connecting PPC with social media, SEO, and web design, we help Oxford businesses drive more traffic, improve engagement, and achieve higher conversion rates while reducing cost per click and maximising ROI.

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Trusted across industry

What our clients say

Ben Ellis
Ben Ellis
Managing Director
Prodek
Fenti have completely transformed the look of Prodek. They now function as our marketing team, which gives me time to focus on day-to-day business operations.
Dan Blair
Dan Blair
Director
LED Direct
My go to company for marketing and PPC. They have a great team and just understand my requirements from the start making it easy to trust them to get on with what we need.
Paul Bartlett
Paul Bartlett
Managing Director
Palamatic
After partnering with Fenti, we've been consistently impressed by their proactive approach. Fenti handles all aspects of our digital marketing and we appreciate their ability to keep things running smoothly behind the scenes.
David Cross
David Cross
CEO
Sky-House
We have worked with Fenti for 5 months now and in that time they have 100% understood our messaging and brand. We have seen all our metrics fly up across the board! We would recommend them in a heartbeat.
Barry Bradley
Barry Bradley
General Manager
Napoleons Bradford
We are constantly impressed at Fenti's dedication to providing creative & bespoke advertising solutions. This knowledge & attention to detail is company-wide, & we would recommend Fenti as your first choice.
Martrece Jones
Martrece Jones
Marketing & Events Manager
OEC Sheffield
Without a doubt, Fenti have seamlessly become part of our team and their enthusiasm, knowledge and passion day to day is fantastic.