Optimised ads. Maximised ROI.

PPC agency London

PPC agency London - Fenti Marketing
Optimised ads. Maximised ROI.

PPC support for growing London brands

Every PPC campaign we manage is grounded in insight and aligned with your business goals. No assumptions. Just informed decisions, creative strategy, and hands-on campaign management that delivers.

By outsourcing your PPC to Fenti, you’ll gain a dedicated team who understands the competitive landscape in London and how to make your ads stand out, while driving measurable results.

Localised PPC Pages - Fenti Marketing

Targeted PPC campaigns to grow your London business

Done right, pay-per-click (PPC) advertising is one of the fastest, most measurable ways to generate new business.

At Fenti, we provide tailored PPC management for companies across London, running high-performing campaigns on Google and Microsoft Ads to help you connect with your ideal audience.

As a Google Partner, we’ve helped businesses increase lead generation by over 500%. Whether you’re targeting customers in central London, Greater London, or further afield, we’ll make sure your ad budget works harder.

Proven results. Real business growth.

We don’t just talk about results — we deliver them. From global brands to local businesses, our PPC campaigns consistently generate measurable ROI. Every campaign we manage is backed by research, data, and years of expertise — ensuring lower costs, higher-quality leads, and sustainable growth.

Are you ready to supercharge your lead generation?

What is PPC and how does it work?

What?

Pay-per-click (PPC) is an online advertising model where you only pay when someone clicks your ad. Ads can appear in search results, on websites, or in shopping feeds, with platforms like Google Ads and Microsoft Ads offering a range of ad types.

Who?

PPC works for any business wanting targeted exposure. Campaigns can be tailored by location (such as Greater London), audience interests, search behaviour, and even the time of day.

When?

PPC offers instant visibility and fast performance tracking. You can monitor traffic, conversions, and ROI in real time.

How?

Running a successful PPC campaign takes ongoing management. It involves keyword research, audience targeting, copywriting, A/B testing, and constant refinement.

Advertising across every major channel

From search and shopping to social and AI, the paid media landscape has never been more varied — or more powerful. We manage campaigns across all the platforms that matter, combining them into a cohesive strategy that puts your budget to work wherever your audience spends their time.

ChatGPT Ads →

Get ahead of the curve on one of the most exciting new advertising platforms to emerge in years.

Meta Ads →

Connect with your ideal customers across Facebook and Instagram using precise audience targeting and compelling creative.

Pinterest Ads →

Reach an audience already primed to discover and buy, making it one of the most underutilised platforms in B2C advertising.

Google Ads campaigns for London businesses

Google Ads remain one of the most effective platforms for getting your business seen online, especially by customers searching with intent.

Our Google Ads management services are end to end. From keyword planning and campaign builds to conversion tracking and ongoing optimisation, we handle everything. We also A/B test ad variations to improve click-through and conversion rates.

Fenti supports London businesses across Google’s ad formats, including Search, Display, Shopping and Video, all designed to build brand visibility and generate enquiries.

As certified Google Partners, we’re committed to performance, efficiency and results.

Google Ads agency Sheffield - Fenti Marketing
Fenti Marketing

Microsoft Ads management London

While Google may dominate, Microsoft Ads offer an often overlooked opportunity. Ads appear across Bing, Yahoo and AOL, where competition is lower and cost per click is typically reduced.

For businesses in London looking to diversify their paid media strategy, Microsoft Ads can deliver strong ROI. Our team manages all aspects, from audience targeting to campaign builds and data led optimisation, ensuring your message reaches the right people.

Use Microsoft Ads to complement your Google strategy and broaden your reach.

Drive Results with Paid Social in London

Combining paid social with paid search gives London businesses a more powerful online presence. Fenti designs campaigns that raise brand awareness, capture attention, and generate leads on Meta, LinkedIn and TikTok.

We handle every detail — from creative strategy to ongoing optimisation — ensuring your London business engages the audience that matters most.

Localised PPC Pages - Fenti Marketing
Everything you need to know

Got questions? We have answers!

PPC budgets vary depending on your industry, goals, and the level of competition in your market. At Fenti, we work with businesses across London and Greater London with a range of budgets — from local trades and independent retailers through to ecommerce brands and B2B professional services firms. During an initial consultation, we’ll outline what a competitive budget looks like for your specific goals, which platforms make the most sense, and how we’d allocate spend to get the strongest possible return.
SEO and PPC serve different purposes and work best together. SEO builds long-term organic visibility, but it takes time. PPC delivers immediate, targeted traffic while your organic rankings grow. For London businesses operating in competitive markets — whether that’s professional services, finance, retail, and ecommerce — running both in tandem means you’re visible at the top of search results in more than one way, maximising your chances of being found when it matters most.
Unlike SEO, PPC can generate results almost immediately after campaigns go live. That said, the first four to six weeks are typically an optimisation period where we gather data, refine targeting, and improve ad performance. London businesses usually see the strongest returns once campaigns have had time to be tested and adjusted across platforms — whether that’s Google Ads, Amazon, or paid social — which is why ongoing management is so important.
We believe in earning your business through results rather than locking you into lengthy contracts. We’ll be upfront about our terms during your initial consultation, and our focus is always on delivering campaigns that perform well enough that you want to continue. We’re happy to discuss what commitment looks like and what you can expect at each stage of working with us.
We manage campaigns across Google Ads, Microsoft Ads, Amazon Ads, and paid social platforms including Meta, LinkedIn, TikTok, Reddit, and Pinterest. We also work with emerging AI advertising platforms such as ChatGPT Ads. The right mix depends entirely on your audience and objectives — professional services firms targeting local customers requires a very different approach to an ecommerce brand selling nationally or a B2B firm reaching decision-makers across Greater London. We’ll recommend the platforms that make the most sense for your goals and budget.
Absolutely. While we have strong knowledge of the London market and Greater London, our PPC campaigns regularly target audiences across the UK and internationally. Whether you want to dominate local search in across all London postcodes postcodes, drive ecommerce sales across the country, or reach professional audiences on LinkedIn beyond the region, our strategies are built around your target audience rather than geographic limits.
As a certified Google Partner, we combine platform expertise with a genuine understanding of the London market. Unlike larger national agencies where your account may be passed to a junior team member, at Fenti your campaigns are handled by experienced specialists who take the time to understand your business, your customers, and your goals. We manage everything from Google and Amazon to paid social and emerging AI platforms, and we provide transparent reporting so you always know exactly where your budget is going and what it’s delivering.
We set up comprehensive conversion tracking from the outset, so every enquiry, call, form submission, or purchase generated through your ads is accurately measured and attributed. You’ll receive regular performance reports that go beyond clicks and impressions, focusing on the metrics that matter — leads, sales, cost per acquisition, and return on ad spend. We also hold regular review calls to walk you through performance across all active platforms and discuss what we’re doing next to keep improving results.

Integrating PPC with your wider marketing

PPC delivers fast, measurable results — but it performs even better when it’s part of a complete digital ecosystem. When your paid campaigns are supported by SEO, social media, and a high-converting website, every click has more impact. By connecting PPC with social media, SEO, and web design, we help London businesses drive more traffic, improve engagement, and achieve higher conversion rates while reducing cost per click and maximising ROI.

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Trusted across industry

What our clients say

Ben Ellis
Ben Ellis
Managing Director
Prodek
Fenti have completely transformed the look of Prodek. They now function as our marketing team, which gives me time to focus on day-to-day business operations.
Dan Blair
Dan Blair
Director
LED Direct
My go to company for marketing and PPC. They have a great team and just understand my requirements from the start making it easy to trust them to get on with what we need.
Paul Bartlett
Paul Bartlett
Managing Director
Palamatic
After partnering with Fenti, we've been consistently impressed by their proactive approach. Fenti handles all aspects of our digital marketing and we appreciate their ability to keep things running smoothly behind the scenes.
David Cross
David Cross
CEO
Sky-House
We have worked with Fenti for 5 months now and in that time they have 100% understood our messaging and brand. We have seen all our metrics fly up across the board! We would recommend them in a heartbeat.
Barry Bradley
Barry Bradley
General Manager
Napoleons Bradford
We are constantly impressed at Fenti's dedication to providing creative & bespoke advertising solutions. This knowledge & attention to detail is company-wide, & we would recommend Fenti as your first choice.
Martrece Jones
Martrece Jones
Marketing & Events Manager
OEC Sheffield
Without a doubt, Fenti have seamlessly become part of our team and their enthusiasm, knowledge and passion day to day is fantastic.
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