At Fenti, we plan and deliver PPC advertising that connects your business with people actively looking for what you offer. Using platforms including Google Ads, Microsoft Ads, display advertising and video, we develop performance-focused campaigns that improve your online reach and generate valuable enquiries.
As a certified Google Partner, we understand how to make advertising budgets work harder. Our Durham PPC team monitors campaign performance, identifies opportunities and makes ongoing improvements to increase efficiency and deliver stronger returns. Whether you’re targeting customers throughout County Durham or competing nationally, we manage your advertising with clear commercial objectives.
Successful PPC advertising starts with understanding what your business needs to achieve. At Fenti, we don’t rely on standard campaign templates. We develop individual strategies informed by audience research, market competition and meaningful performance insights.
Our experienced PPC specialists work alongside designers and marketing strategists to create fully managed advertising campaigns that attract relevant customers and support Durham business growth. From selecting profitable search terms to producing engaging ads and measuring conversions, we carefully manage each stage.
We don’t just talk about results — we deliver them. From global brands to local businesses, our PPC campaigns consistently generate measurable ROI. Every campaign we manage is backed by research, data, and years of expertise — ensuring lower costs, higher-quality leads, and sustainable growth.
Pay-per-click (PPC) is an online advertising method where businesses are charged when users click their adverts. Platforms such as Google Ads and Microsoft Ads allow you to reach potential customers who are already searching for relevant products or services.
PPC provides detailed targeting options based on geographic areas, including Durham, alongside search intent and audience activity, helping your advertising reach users with genuine potential to become customers.
PPC can put your business in front of potential customers as soon as campaigns launch. Performance information becomes available quickly, allowing results to be measured and improvements to begin.
Our specialists oversee your advertising from initial keyword selection and ad writing through to bid management and campaign refinement. Every decision focuses on improving lead quality, reducing wasted spend and generating stronger returns.
From search and shopping to social and AI, the paid media landscape has never been more varied — or more powerful. We manage campaigns across all the platforms that matter, combining them into a cohesive strategy that puts your budget to work wherever your audience spends their time.
Put your business at the top of search results when customers are actively looking for what you offer.
Reach additional high-value audiences across Bing, Yahoo, and AOL with typically lower competition and cost-per-click.
Increase product visibility and drive sales by targeting shoppers with high purchase intent directly on Amazon.
Get ahead of the curve on one of the most exciting new advertising platforms to emerge in years.
Connect with your ideal customers across Facebook and Instagram using precise audience targeting and compelling creative.
Reach decision-makers and senior professionals with B2B campaigns built to generate high-quality leads.
Capture the attention of highly engaged audiences through creative short-form video campaigns that drive real results.
Advertise within passionate niche communities where users are actively researching, discussing, and discovering products.
Reach an audience already primed to discover and buy, making it one of the most underutilised platforms in B2C advertising.
Google Ads offers Durham businesses a direct way to reach customers who are actively searching online. As a certified Google Partner, we create targeted campaigns that help your business compete for valuable search traffic and improve visibility when purchasing intent is high.
Our management covers keyword research, audience selection, advert testing and accurate conversion measurement. Whether you want more sales, qualified enquiries or greater brand recognition, Fenti develops Google Ads campaigns around your objectives and continually improves their performance.
Microsoft Ads, formerly known as Bing Ads, allows businesses to advertise across search networks including Bing, Yahoo and AOL. With potentially lower advertising costs and different audience opportunities, the platform can provide Durham businesses with another effective route to reaching customers.
Our PPC team handles campaign development, audience targeting, bid adjustments and performance analysis, helping you make the most of your Microsoft advertising investment.
Reach additional customers, improve your search presence and create new opportunities for growth with Fenti’s tailored Microsoft Ads management.
Paid social advertising complements search campaigns by reaching customers across the platforms they use every day. At Fenti, we help Durham businesses build recognition, encourage meaningful engagement and attract potential customers through targeted advertising on Meta, LinkedIn and TikTok.
We manage the entire process, from identifying relevant audiences and producing effective creative to analysing results and improving campaigns. By connecting your message with the right people, we help turn social media attention into enquiries, sales and measurable business growth.
PPC delivers fast, measurable results — but it performs even better when it’s part of a complete digital ecosystem. When your paid campaigns are supported by SEO, social media, and a high-converting website, every click has more impact. By connecting PPC with social media, SEO, and web design, we help Durham businesses drive more traffic, improve engagement, and achieve higher conversion rates while reducing cost per click and maximising ROI.
