Strength in Branding: Verus Recruitment’s New Gladiator-Inspired Identity

Verus Recruitment, a Sheffield-based agency specialising in recruitment for the Engineering, IT, and Games industries, approached Fenti to revitalise its brand identity.

With a name rooted in the Latin word “Verus” meaning truthful, Verus Recruitment wanted a brand that embodied its core values of integrity and transparency while standing out in a competitive market.

The rebrand aimed to create a visual identity that reflected their industry expertise resonated with their target audience and projected a dynamic, modern image.

Fenti took on the rebranding challenge of crafting a new logo, brand guidelines, marketing collateral, and promotional materials that would bring Verus Recruitment’s vision to life.

Research and Strategy Development

We began thoroughly researching Verus Recruitment’s target industries and competitors. This analysis informed our strategy, ensuring the new brand would not only resonate with their current clients but also attract new business in the Engineering, IT, and Games sectors.

Incorporate the Gladiator Concept

The name “Verus” not only means truthful but also evokes the strength and valour of a gladiator. Verus Recruitment envisioned a logo that would incorporate gladiators, symbolising their fighting spirit in finding the best talent for their clients.

Colour Palette and Typography

Verus aimed to keep its existing colour palette of blue, orange, and white; along with their brand fonts.

After a collaborative process with Verus Recruitment, we finalised a logo featuring a stylised “V” with a gladiator helmet integrated into the design. Verus’ new identity has not only distinguished them within their specialised industries but has also energised their team and clients alike. The gladiator-themed logo has become a standout feature, symbolising the company’s dedication to truth and strength in recruitment.

Feedback from Verus has been overwhelmingly positive, with the new branding helping them attract more clients and candidates in their focus industries. At Fenti Marketing, we take pride in creating brands that not only look great but also drive results.