Clicks That Count, Results That Matter.

PPC agency Coventry

PPC agency Coventry - Fenti Marketing
Put your campaigns in expert hands

Targeted advertising that helps Coventry businesses grow

At Fenti, we manage PPC campaigns that place your business in front of the audiences that matter most. From Google and Microsoft Ads to display and video advertising, we create data-led strategies designed to increase visibility and generate high-quality leads.

As a certified Google Partner, we know how to make your marketing budget go further. Our Coventry PPC specialists continuously monitor and refine campaigns to maximise performance and return on investment. Whether you’re targeting customers across Coventry or nationwide audiences, your campaigns are managed with precision and care.

Localised PPC Pages - Fenti Marketing

PPC Management for Coventry Businesses

Every successful PPC campaign begins with understanding your business objectives. At Fenti, we avoid generic strategies and take a personalised approach built around research, insight, and performance data.

Our in-house team of PPC specialists, designers, and content creators work together to deliver fully managed campaigns that generate qualified leads and support business growth in Coventry. From keyword research and ad creation to conversion tracking and optimisation, every detail is handled with expertise.

Proven results. Real business growth.

We don’t just talk about results — we deliver them. From global brands to local businesses, our PPC campaigns consistently generate measurable ROI. Every campaign we manage is backed by research, data, and years of expertise — ensuring lower costs, higher-quality leads, and sustainable growth.

Are you ready to supercharge your lead generation?

What is PPC and how does it work?

What?

Pay-per-click (PPC) advertising is a digital marketing strategy where you only pay when someone clicks your advert. It’s a highly flexible way to connect with customers actively searching for products or services like yours using platforms such as Google Ads and Microsoft Ads.

Who?

PPC enables you to target audiences based on location (such as Coventry), search intent, demographics, and online behaviour, helping your ads reach users most likely to convert.

When?

Unlike many other digital marketing methods, PPC can deliver immediate visibility. Once your campaigns are live, performance can be tracked instantly through detailed analytics and real-time reporting.

How?

Our team manages every aspect of your PPC campaigns, from keyword planning and ad copywriting to bidding strategies and ongoing optimisation. We focus on making every click count, helping your business achieve stronger leads and better returns.

Advertising across every major channel

From search and shopping to social and AI, the paid media landscape has never been more varied — or more powerful. We manage campaigns across all the platforms that matter, combining them into a cohesive strategy that puts your budget to work wherever your audience spends their time.

ChatGPT Ads →

Get ahead of the curve on one of the most exciting new advertising platforms to emerge in years.

Meta Ads →

Connect with your ideal customers across Facebook and Instagram using precise audience targeting and compelling creative.

Pinterest Ads →

Reach an audience already primed to discover and buy, making it one of the most underutilised platforms in B2C advertising.

Google Ads Management Coventry

Google Ads is one of the most effective tools for businesses looking to increase their online visibility. As a certified Google Partner, we help Coventry businesses appear prominently in search results when potential customers are actively looking for their products or services.

Our management service covers everything from keyword research and audience targeting to A/B testing and conversion tracking. Whether your goal is to generate enquiries, increase sales, or raise brand awareness, Fenti’s Google Ads management keeps your campaigns efficient, competitive, and results-driven.

Google Ads agency Sheffield - Fenti Marketing
Fenti Marketing

Microsoft Ads Management Coventry

Microsoft Ads (formerly Bing Ads) are a valuable addition to any digital strategy, helping businesses reach audiences across Bing, Yahoo, and AOL. With lower competition and often lower cost per click, they offer excellent value for Coventry businesses wanting to maximise their advertising spend.

Our PPC experts manage everything from campaign setup and keyword targeting to performance analysis and ongoing optimisation, ensuring your Microsoft Ads campaigns deliver the strongest possible results.

Expand your reach, improve your visibility, and grow your customer base with tailored Microsoft Ads management from Fenti.

Expand Your Reach with Paid Social in Coventry

Paid social advertising works alongside paid search to strengthen your online presence. At Fenti, we create campaigns that help Coventry businesses build brand awareness, engage audiences, and generate quality leads across platforms including Meta, LinkedIn, and TikTok.

From audience targeting and creative production to ongoing optimisation, we manage every aspect of your campaigns. Your ads reach the right people at the right time — turning engagement into meaningful action and helping your Coventry business stand out locally.

Localised PPC Pages - Fenti Marketing
Everything you need to know

Got questions? We have answers!

PPC budgets vary depending on your industry, goals, and the level of competition in your market. At Fenti, we work with businesses across Coventry and the West Midlands with a range of budgets — from local trades and independent retailers through to ecommerce brands and B2B professional services firms. During an initial consultation, we’ll outline what a competitive budget looks like for your specific goals, which platforms make the most sense, and how we’d allocate spend to get the strongest possible return.
SEO and PPC serve different purposes and work best together. SEO builds long-term organic visibility, but it takes time. PPC delivers immediate, targeted traffic while your organic rankings grow. For Coventry businesses operating in competitive markets — whether that’s manufacturing, professional services, and ecommerce — running both in tandem means you’re visible at the top of search results in more than one way, maximising your chances of being found when it matters most.
Unlike SEO, PPC can generate results almost immediately after campaigns go live. That said, the first four to six weeks are typically an optimisation period where we gather data, refine targeting, and improve ad performance. Coventry businesses usually see the strongest returns once campaigns have had time to be tested and adjusted across platforms — whether that’s Google Ads, Amazon, or paid social — which is why ongoing management is so important.
We believe in earning your business through results rather than locking you into lengthy contracts. We’ll be upfront about our terms during your initial consultation, and our focus is always on delivering campaigns that perform well enough that you want to continue. We’re happy to discuss what commitment looks like and what you can expect at each stage of working with us.
We manage campaigns across Google Ads, Microsoft Ads, Amazon Ads, and paid social platforms including Meta, LinkedIn, TikTok, Reddit, and Pinterest. We also work with emerging AI advertising platforms such as ChatGPT Ads. The right mix depends entirely on your audience and objectives — manufacturers targeting local customers requires a very different approach to an ecommerce brand selling nationally or a B2B firm reaching decision-makers across the West Midlands. We’ll recommend the platforms that make the most sense for your goals and budget.
Absolutely. While we have strong knowledge of the Coventry market and the West Midlands, our PPC campaigns regularly target audiences across the UK and internationally. Whether you want to dominate local search in CV1–CV6 postcodes, drive ecommerce sales across the country, or reach professional audiences on LinkedIn beyond the region, our strategies are built around your target audience rather than geographic limits.
As a certified Google Partner, we combine platform expertise with a genuine understanding of the Coventry market. Unlike larger national agencies where your account may be passed to a junior team member, at Fenti your campaigns are handled by experienced specialists who take the time to understand your business, your customers, and your goals. We manage everything from Google and Amazon to paid social and emerging AI platforms, and we provide transparent reporting so you always know exactly where your budget is going and what it’s delivering.
We set up comprehensive conversion tracking from the outset, so every enquiry, call, form submission, or purchase generated through your ads is accurately measured and attributed. You’ll receive regular performance reports that go beyond clicks and impressions, focusing on the metrics that matter — leads, sales, cost per acquisition, and return on ad spend. We also hold regular review calls to walk you through performance across all active platforms and discuss what we’re doing next to keep improving results.

Integrating PPC with your wider marketing

PPC delivers fast, measurable results — but it performs even better when it’s part of a complete digital ecosystem. When your paid campaigns are supported by SEO, social media, and a high-converting website, every click has more impact. By connecting PPC with social media, SEO, and web design, we help Coventry businesses drive more traffic, improve engagement, and achieve higher conversion rates while reducing cost per click and maximising ROI.

SEO agency Coventry

Social media agency Coventry

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Trusted across industry

What our clients say

Ben Ellis
Ben Ellis
Managing Director
Prodek
Fenti have completely transformed the look of Prodek. They now function as our marketing team, which gives me time to focus on day-to-day business operations.
Dan Blair
Dan Blair
Director
LED Direct
My go to company for marketing and PPC. They have a great team and just understand my requirements from the start making it easy to trust them to get on with what we need.
Paul Bartlett
Paul Bartlett
Managing Director
Palamatic
After partnering with Fenti, we've been consistently impressed by their proactive approach. Fenti handles all aspects of our digital marketing and we appreciate their ability to keep things running smoothly behind the scenes.
David Cross
David Cross
CEO
Sky-House
We have worked with Fenti for 5 months now and in that time they have 100% understood our messaging and brand. We have seen all our metrics fly up across the board! We would recommend them in a heartbeat.
Barry Bradley
Barry Bradley
General Manager
Napoleons Bradford
We are constantly impressed at Fenti's dedication to providing creative & bespoke advertising solutions. This knowledge & attention to detail is company-wide, & we would recommend Fenti as your first choice.
Martrece Jones
Martrece Jones
Marketing & Events Manager
OEC Sheffield
Without a doubt, Fenti have seamlessly become part of our team and their enthusiasm, knowledge and passion day to day is fantastic.