OEC Sheffield is one of Sheffield’s leading conference and events venues, welcoming up to 500 guests across its facilities for corporate events, live entertainment, celebrations and festive experiences. With a busy calendar of events throughout the year, maintaining a consistent flow of bookings is essential to the venue’s continued success.
As part of our ongoing monthly marketing retainer, Fenti is responsible for creating, managing and optimising OEC Sheffield’s paid advertising campaigns, ensuring the right events reach the right audiences and, most importantly, turn interest into confirmed bookings. From generating corporate enquiries and selling tickets for individual live events to promoting the venue’s popular Christmas celebrations, our objective is simple: maximise bookings and generate measurable revenue.
confirmed bookings
return on ad spend (ROAS)
With different events, audiences and booking requirements throughout the year, a one-size-fits-all advertising approach simply wouldn’t deliver the results OEC Sheffield needs. We develop and manage targeted Meta Ads campaigns across Facebook and Instagram, tailoring the campaign objectives, messaging and creative to individual events and commercial priorities.
Our approach covers everything from generating qualified corporate event enquiries through optimised lead generation forms and dedicated landing pages to driving ticket sales and bookings for live entertainment, dining experiences and special events through ResDiary. We also manage seasonal advertising campaigns, promoting OEC Sheffield’s popular Christmas events from June through to November to build awareness and encourage festive bookings.
Each campaign is designed with a clear commercial objective, ensuring advertising investment is focused on generating meaningful enquiries and bookings rather than simply impressions and clicks.
As OEC Sheffield’s ongoing creative and marketing partner, we produce branded artwork, engaging advertising copy and campaign visuals that work seamlessly with the venue’s wider marketing activity. This includes developing static graphics, animated artwork and video-based advertising creative, allowing campaigns to take advantage of different placements across Facebook and Instagram.
By adapting our creative for different formats, audiences and campaign objectives, we can test what resonates most effectively, improve engagement and optimise advertising spend. From festive celebrations to comedy nights and corporate events, every piece of creative is designed to capture attention, communicate the experience and encourage customers to book.
Generating a click is only the beginning, and what happens after is just as important. We consider the full customer journey, from the initial advert through to the final booking or enquiry. For live events and festive dining, our campaigns direct potential customers towards online bookings through ResDiary, helping create a straightforward route from discovering an event to securing a place. We continually review campaign performance, creative effectiveness and booking results, making informed adjustments to improve the return from OEC Sheffield’s advertising investment.
Our ongoing paid social strategy has delivered strong, measurable results for OEC Sheffield, helping the venue generate bookings across both live entertainment and festive events.
In one month alone, Meta Ads campaigns generated:
These results build on the success of previous campaigns. Across this same reporting period last year, the campaigns generated 31 bookings and £9,020 in revenue from £1,197.60 in ad spend, achieving a 753.17% ROAS.
By combining targeted advertising, creative development, optimised customer journeys and continuous performance monitoring, Fenti continues to support OEC Sheffield in driving bookings and making its marketing budget work harder.
The outcome? A commercially focused, ongoing paid social strategy that delivers more than visibility. It delivers measurable bookings and revenue for the business.
Whether you’re promoting live events, filling your festive calendar or looking to increase corporate enquiries, our team can help you build paid advertising campaigns focused on delivering real results. Talk to our paid social team.
