Supporting the next chapter of growth for Woodall Homes

When Woodall Homes originally approached Fenti, they had big plans for growth. With exciting developments taking shape across Sheffield, Chesterfield, Nottinghamshire and beyond, they wanted a marketing strategy that matched the quality of the homes they were building. After all, when you’re creating beautiful homes, the online experience should feel just as
considered.

Over the course of our partnership, we delivered a fully integrated marketing strategy spanning web development, SEO, paid advertising, social media, copywriting, graphic design, email marketing and ongoing strategic support. From a bespoke website that makes finding the perfect plot refreshingly simple to campaigns that put new developments in front of thousands of prospective buyers, every piece of the strategy was designed with one goal in mind: making it easier for people to discover Woodall Homes and take the next step towards their new home.

As Woodall Homes prepared to launch new developments, including The Old Farmstead at Bulcote, they wanted their marketing to do more than simply look good. It needed to reach more people, generate more enquiries and give the sales team the support they needed to keep pace with a growing business.

The website was a big part of that too; it needed to reflect the quality of the homes, make it easy for buyers to explore developments and available plots, and be simple for the team to update as new homes were released.

Buying a new home is a journey, not a single click – someone might first spot a development on Google or social media, browse the website over a coffee, download a brochure, book a show home viewing and, a few weeks later, reserve their new home.

With that in mind, we built a marketing strategy around the entire homebuying journey. From the first impression to the final enquiry, every channel had a clear purpose – helping more people discover Woodall Homes, building confidence in the brand and making it as easy as possible to take the next step.

Paid advertising has played an important role in helping more prospective buyers discover Woodall Homes and its developments. Across Google Ads, our campaigns have consistently outperformed property industry benchmarks, achieving a cost per click that’s typically 75-90% lower than the sector average, while delivering click-through rates that exceeded recognised industry benchmarks.

Our Meta advertising has been equally effective, with campaigns generating widespread awareness while significantly reducing advertising costs. Compared with property industry averages, we’ve achieved a 50%+ lower cost per thousand impressions (CPM), 70-75% lower landing page visit costs, and engagement at less than half the typical cost. By continually testing, refining and optimising campaigns, we’ve been able to reach more prospective buyers, generate more enquiries and maximise every pound of advertising spend.

While paid advertising helps introduce Woodall Homes to new audiences, organic marketing keeps the conversation going. Our social media strategy showcases new developments, available homes, behind-the-scenes updates and useful content that helps buyers feel confident as they move through the homebuying journey. Over six months, this approach delivered a 93% increase in Instagram views and a 156% increase in Facebook visibility, helping more people discover the Woodall Homes brand.

Alongside social media, we supported the wider marketing strategy through SEO, graphic design, copywriting and bespoke HTML email campaigns. By making sure every channel looked, sounded and worked consistently, we helped create a joined-up experience for prospective buyers while supporting development launches throughout the year.

Our partnership with Woodall Homes demonstrates what’s possible when strategy, creativity and performance marketing work together. By combining bespoke digital solutions with integrated marketing, we’ve helped create a stronger online presence, deliver consistently high-performing campaigns and generate meaningful commercial results that support the company’s continued growth. As new developments continue to launch, we’re proud to remain a trusted marketing partner, helping Woodall Homes connect with more homebuyers and build on the success achieved so far.