Targeted PPC campaigns to grow your London business
Done right, pay-per-click (PPC) advertising is one of the fastest, most measurable ways to generate new business.
At Fenti, we provide tailored PPC management for companies across London, running high-performing campaigns on Google and Microsoft Ads to help you connect with your ideal audience.
As a Google Partner, we’ve helped businesses increase lead generation by over 500%. Whether you’re targeting customers in central London, Greater London, or further afield, we’ll make sure your ad budget works harder.
Are you ready to supercharge your lead generation?
What is PPC and how does it work?
What?
Pay-per-click (PPC) is an online advertising model where you only pay when someone clicks your ad. Ads can appear in search results, on websites, or in shopping feeds, with platforms like Google Ads and Microsoft Ads offering a range of ad types.
Who?
PPC works for any business wanting targeted exposure. Campaigns can be tailored by location (such as Greater London), audience interests, search behaviour, and even the time of day.
When?
PPC offers instant visibility and fast performance tracking. You can monitor traffic, conversions, and ROI in real time.
How?
Running a successful PPC campaign takes ongoing management. It involves keyword research, audience targeting, copywriting, A/B testing, and constant refinement.
PPC support for growing London brands
Every PPC campaign we manage is grounded in insight and aligned with your business goals. No assumptions. Just informed decisions, creative strategy, and hands-on campaign management that delivers.
By outsourcing your PPC to Fenti, you’ll gain a dedicated team who understands the competitive landscape in London and how to make your ads stand out, while driving measurable results.
Google Ads campaigns for London businesses
Google Ads remain one of the most effective platforms for getting your business seen online, especially by customers searching with intent.
Our Google Ads management services are end to end. From keyword planning and campaign builds to conversion tracking and ongoing optimisation, we handle everything. We also A/B test ad variations to improve click-through and conversion rates.
Fenti supports London businesses across Google’s ad formats, including Search, Display, Shopping and Video, all designed to build brand visibility and generate enquiries.
As certified Google Partners, we’re committed to performance, efficiency and results.
Microsoft Ads Management London
While Google may dominate, Microsoft Ads offer an often overlooked opportunity. Ads appear across Bing, Yahoo and AOL, where competition is lower and cost per click is typically reduced.
For businesses in London looking to diversify their paid media strategy, Microsoft Ads can deliver strong ROI. Our team manages all aspects, from audience targeting to campaign builds and data led optimisation, ensuring your message reaches the right people.
Use Microsoft Ads to complement your Google strategy and broaden your reach.
Build your brand further with Fenti
PPC gets you noticed fast, but long-term growth comes from a strong digital foundation. At Fenti, we help London businesses build their brand further with strategic web design and search engine optimisation (SEO). From sleek, responsive websites to organic visibility that lasts, we’re here to support your growth beyond paid ads.
Fenti PPC management FAQs
Read a selection of FAQs to find out more about PPC by Fenti. If you can’t find the answer you’re looking for, get in touch.
What is a PPC agency
A PPC agency offers a range of services to manage pay per click advertising campaigns on behalf of clients. Using digital advertising platforms such as Google, Facebook, and YouTube to target users and deliver maximum revenue for client budgets.
What is pay per click advertising?
Shortened to PPC, pay per click advertising is an internet-based advertising model used to target users of platforms such as Google, Facebook and YouTube. Platform owners charge advertisers for each ad a prospect clicks.
How to hire a PPC agency
Compile a brief of what you want to achieve with pay per click advertising, such as audience, messaging and revenue. Consider the importance you and your team place on face to face meetings to determine whether you would prefer to work with a local agency or not. Search engines and LinkedIn are a free research tool to begin your search for a PPC agency. In theory, agencies appearing on page one and two of search engine results pages will be doing a good job so send your brief over to ask for a quote. In the meantime, look for reviews and research the agency’s previous clients to help refine your PPC agency shortlist.
How much does pay per click advertising cost?
The majority of PPC ad campaigns will not exceed the advertiser’s maximum budget. Each targeting parameter or keyword will have an associated cost per click or impression, depending on competition and how specific or broad the query is. For example, ‘men’s trainers’ is a broad term whereas ‘red high top men’s trainers’ is a specific term.
How do I get started with pay per click advertising?
First, determine your objectives. For instance, you might want more sales, more newsletter subscribers, or more leads. Next, decide which is the best advertising platform. This depends on your target audience’s preferred digital hang out or research tool. Next, create an ad account with your selected platform, be it Google Ads or Meta Business Suite, for example.
Research relevant keywords and audience targeting parameters to bid against, then get to work setting bids. Make sure you set a maximum budget (daily or monthly). Monitor performance and tweak as you go, ideally at least once a week, to maximise ad spend.
The landing page prospects are directed to, usually a product or promotion web page, must have the ability to convert users. Consider if the landing page can convince audiences to do what you want them to do?
How do Google Ads work?
There are several different Google Ad types: search ads, display ads, shopping ads and YouTube ads. Search ads match search engine user queries with ad content based on keywords. Display, shopping and YouTube ads are selected by Google as a relevant ad, using detailed product data provided by the advertiser. Remarketing ads (part of display ads service) target users who have previously visited a competitors website or your site but did not convert.
What is a Google partner?
An agency accredited by Google with a proven record of consistently delivering value for clients through Google Ads management expertise. Google partners must reapply annually to maintain the accreditation.
How can I get help with social media?
Social media relies on consistency so outsourcing management is ideal to boost reach and audience engagement. Social media management includes content creation, regular posting, outreach, engagement, and performance reporting.
How can I make sure my PPC ads work?
Extracting maximum value from pay per click advertising is a multifaceted task, incorporating several digital marketing disciplines. It is important to optimise the location prospects are directed to for conversion, known as the campaign landing page. Spend time understanding different bidding types and which strategy will be best for your budget, objective, and experience with PPC. Research which keywords each campaign will target, including audience search terms, competitor keywords, industry trends and local search terms, where applicable.
