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Napoleons Leeds, a popular casino, restaurant, and bar, underwent a stunning refurbishment aimed at attracting a new, contemporary audience – and to complement this physical transformation, Napoleons Leeds needed a digital presence that mirrored the new glamour of the venue.
As Napoleons’ established marketing agency, Fenti jumped on board this project to refresh the brand’s visual identity across all digital and print platforms. Our goal was to create a cohesive and luxurious rebrand that would align with the upgrades and resonate with the target audience.
To bring Napoleons Leeds’ revamped identity to life, Fenti launched a multi-faceted campaign focusing on both digital and in-venue touchpoints. Our approach centered on enhancing the brand’s appeal across social platforms, creating a unified visual identity, expanding the brand’s digital and print reach, and elevating the in-venue experience.
To amplify Napoleons Leeds’ presence online, we rolled out a series of visually engaging posts and stories across their social media channels. The new content was designed to resonate with the contemporary audience, highlighting key offers, events, and the venue’s glamorous new image. By maintaining consistency and appealing visuals, we helped drive higher engagement and interaction with the brand.
The core focus of the project was establishing a consistent and luxurious visual identity that aligned with the venue’s physical refurbishment. Our design team crafted a sophisticated look that was seamlessly integrated across various platforms—digital, print, and in-venue displays. From social media graphics to menus and posters, every piece was meticulously designed to reflect the upgraded brand image.
The rebranded artwork featured prominently in both digital and print press. This strategic placement not only reinforced the refreshed brand identity but also captured the attention of both new and returning customers. By leveraging these channels, we ensured that the Napoleons Leeds transformation reached a wider audience.
To complete the rebrand, we integrated the new designs within the venue itself, updating TV displays, menus, and promotional materials. We collaborated closely with the Napoleons Leeds team throughout the process, ensuring that every detail aligned with the brand’s vision and provided a seamless experience for guests.
featured publications
increase in bookings following relaunch week
impressions generated across social
As Napoleons Leeds prepared for their grand relaunch weekend, our redesign campaign was in full swing across all platforms. The Napoleons team was thrilled to see a noticeable boost in bookings and audience engagement, thanks to the fresh, eye-catching artwork.
The new branding didn’t just catch eyes online, it also elevated the in-venue experience, helping to attract a stylish, contemporary crowd. Overall, the campaign hit the mark, bringing new energy to Napoleons Leeds and reinforcing its status as a top destination in the city.
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