Napoleons Casino and Restaurant Bradford, a renowned food and entertainment destination – owned by our client, A&S Leisure Group – completed an incredible relaunch and refurbishment of their venue! They entrusted Fenti to spearhead the marketing of
this grand relaunch, and we were excited to take on the challenge.
The casino has always been a major contender in the West Yorkshire nightlife scene, with its sell-out tribute nights, creative culinary dishes, state-of-the-art gaming, and unbeatable setting; but management were on a mission to bring an extra edge of luxurious dining and entertainment to Bradford with their exquisite relaunch.
Our comprehensive digital marketing strategy, encompassing photography, paid ads, organic SEO, artwork creation, social media management, content writing, and more, brought the vision of Napoleons Casino and Restaurant Bradford to life online and in print.
The Bradford venue wanted to reintroduce itself to the UK with an extra flair of grandeur and sophistication. Our objectives were clear:
We set out to ignite a wave of excitement and anticipation among both existing and potential customers. Our strategy was to shine a spotlight on the opulent renovations and distinctive offerings of the branch. Through a careful blend of compelling narratives and eye-catching visuals, we aimed to create a buzz that would linger in the minds of our audience, setting the stage for an unforgettable experience.
Our focus turned towards transforming anticipation into action by driving foot traffic to the venue. Communication became key as we artfully conveyed the revamped ambiance, the allure of mouthwatering dining experiences, and the thrill of exciting gaming and live events. It was about more than just inviting people; it was about painting a vivid picture that enticed them to step through the doors and immerse themselves in the renewed splendor.
Recognising the power of the digital realm, we set out to captivate the online community. Armed with captivating visuals, persuasive copy, and a strategic social media presence, our goal was to turn passive onlookers into active explorers. We wanted online enthusiasts to feel drawn into the narrative of the renovated space, creating a virtual journey that piqued their curiosity and ultimately led them to discover the revitalised Napoleons experience.
Our talented photographer captured the essence of Napoleons’ stunning transformation, showcasing the updated decor, ambience, and amenities. The high-quality images provided a visual narrative of the renovation process, teasing viewers with sneak peeks of the revamped spaces.
We designed and executed a targeted Google Ads and Facebook Ads campaigns to ensure that potential visitors searching for entertainment options in Bradford would discover Napoleons Casino and Restaurant. Our ad campaigns focused on key renovation highlights and exclusive reopening events.
Our social media experts maintained a vibrant online presence for Napoleons Casino and Restaurant, sharing regular updates, behind-the-scenes glimpses, and interactive content that engaged the social audience.
Our content writers crafted compelling content to describe the renovation journey, the refined menu offerings, and the exciting gaming experiences. This was for both internal and external use, including press releases for local news and media outlets.
The Napoleons Bradford website witnessed a significant surge in traffic post-relaunch. Visitors were drawn in, eager to explore the intricate renovations and discover details about upcoming special events. The website played host to a digital showcase, offering a sneak peek into the luxurious transformation and exclusive offerings, attracting a virtual red carpet of online explorers.
Napoleons Bradford’s social media channels became a hub of digital celebration. Likes, shares, and comments flooded in as the online community eagerly embraced the relaunch content. Social engagement reached new heights as followers and members expressed their excitement and anticipation. Every post became a virtual party invitation, resonating with both loyal patrons and curious newcomers.
The physical manifestation of success was witnessed during the relaunch weekend as Napoleons Bradford experienced a significant increase in foot traffic. The venue now found itself bustling with energy and excitement. The grand reopening became a must-attend event, attracting a diverse crowd eager to immerse themselves in the transformed ambiance, indulge in mouthwatering dining experiences, and participate in the thrilling gaming and live events.
The digital landscape was adorned with glowing testimonials as members and guests took to online platforms to share their newfound love for the newly renovated Napoleons. Positive reviews poured in, highlighting the exquisite food, captivating ambiance, impeccable service, and the overall exceptional experience.
Having worked with Fenti for several years we are constantly impressed at their dedication to providing creative and bespoke advertising solutions. This knowledge and attention to detail is embraced throughout the company, and we would recommend Fenti as the first choice when it comes to business promotion.
Barry Bradley
General Manager
