Mutli-Channel Campaign and Marketing for Napoleons Casino and Restaurant, Bradford Re-Launch

The Brief

Napoleons Casino and Restaurant Bradford, a renowned food and entertainment destination – owned by our client, A&S Leisure Group – completed an incredible relaunch and refurbishment of their venue! They entrusted Fenti to spearhead the marketing of this grand relaunch, and we were excited to take on the challenge.

The casino has always been a major contender in the West Yorkshire nightlife scene, with its sell-out tribute nights, creative culinary dishes, state-of-the-art gaming, and unbeatable setting; but management were on a mission to bring an extra edge of luxurious dining and entertainment to Bradford with their exquisite relaunch.

Our comprehensive digital marketing strategy, encompassing photography, paid ads, organic SEO, artwork creation, social media management, content writing, and more, brought the vision of Napoleons Casino and Restaurant Bradford to life online and in print.

The Challenge

The Bradford venue wanted to reintroduce itself to the UK with an extra flair of grandeur and sophistication. Our objectives were clear:

• Create Buzz: Generate excitement and anticipation with existing and potential customers by highlighting the luxurious renovations and the unique offerings of the branch.
• Increase Footfall: Drive foot traffic to the venue by effectively communicating the revamped ambience, mouthwatering dining, and exciting gaming and live event experiences.
• Online Engagement: Engage the online community through captivating visuals, persuasive copy, and strategic social media presence, enticing them to explore the renovated space.

The Solution 

Photography: Our talented photographer captured the essence of Napoleons’ stunning transformation, showcasing the updated decor, ambience, and amenities. The high-quality images provided a visual narrative of the renovation process, teasing viewers with sneak peeks of the revamped spaces.

Google Ads Campaign: We designed and executed a targeted Google Ads campaign to ensure that potential visitors searching for entertainment options in Bradford would discover Napoleons Casino and Restaurant. Our ad campaigns focused on key renovation highlights and exclusive reopening events.

Social Media Management: Our social media experts maintained a vibrant online presence for Napoleons Casino and Restaurant, sharing regular updates, behind-the-scenes glimpses, and interactive content that engaged the social audience.

Copywriting: Our content writers crafted compelling content to describe the renovation journey, the refined menu offerings, and the exciting gaming experiences. This was for both internal and external use, including press releases for local news and media outlets.

The Feedback

The collaboration between Napoleons Casino and Restaurant Bradford and Fenti saw exceptional results:

• Significant Increase in Website Traffic: The website witnessed a surge in traffic as visitors searched to explore the renovations and special events.
• High Social Engagement: Social media engagement levelled up, with likes, shares, and comments from members eager to see the relaunch.
• Increased Footfall: The relaunch event saw an increase in footfall, with the venue bustling for the grand reopening weekend.
• Positive Reviews: The newly renovated Napoleons received glowing reviews online, with members and guests praising the food, ambience, service, and overall experience.

Napoleons Bradford said:

“Having worked with Fenti for several years we are constantly impressed at their dedication to providing creative and bespoke advertising solutions. This knowledge and attention to detail is embraced throughout the company, and we would recommend Fenti as the first choice when it comes to business promotion.”