Google. Word of mouth. Online advertising. Where do you start when trying to find the marketing agency of your dreams?
Before you can chose which marketing agency you’re going to partner with, you need to be clear what you want your agency to do. Businesses can spend anything from 5-20% of their sales on their marketing budget – it’s a significant investment. So if you’re considering using a digital marketing agency, it has to be the right one to make sure you get a good return on your investment. This straightforward checklist will guide you through the process, and we hope will leave you working with the perfect marketing partner.
But as we move on, the question is, how will you adapt and deal with the opportunities and challenges for business? And, do you know which marketing techniques to focus on to benefit your business the most?
Do you understand your marketing needs?
Be clear what functions need to be filled and what specialist skills you are missing. If you understand this, you’ll be better placed to find an agency that can meet your needs and is going to be a good match.
So, here’s how to choose a marketing agency.
Like people, no two agencies are the same. Marketing agencies all have different specialisms, sector experience, personalities and almost certainly different ways of doing things. Be clear about what you need to achieve and then you can answer the question, can the agency help you deliver it?
Agencies come with different sector experience. Ask questions and scratch beneath the surface to find out about the experience an agency has to offer. Check out their track record and find out who they work with.
Think about what you need an agency to achieve. Is social media your main priority, or developing a new website? Find out if they can deliver exactly what you are looking for.
Always ask to meet the agency team and ask yourself, will the culture be a good fit? It’s a two way match – you’ve got to be on the same page to get the right results. Discuss priorities and standards, to see how these fit with your own business.
Here’s how we work with a potential new client
Here at Fenti we understand how important it is to choose the right digital marketing agency. We like to think of ourselves as straight-talking, so when we meet a client we won’t flower things up and we don’t talk you down. We do, however, like to know what makes you tick and we’ll take time to get to know what you want to achieve.
We understand that the world of web design, social media and all things marketing can be alien and maybe even a bit daunting, so we aim to take the stress out of it for you. Our team is experienced, but friendly, and we’re ready to become an extension of your company. We also keep the marketing jargon to a minimum – we’re from Yorkshire, we prefer to say it as it is!