Achieving a 382% Increase in Organic Traffic for a Laser Cutting Industry Leader

In early 2022, we were approached by a Sheffield-based sub-contract laser cutting company looking to boost their online visibility and organic traffic. They faced stiff competition in a crowded market and needed a strategy to stand out and attract more customers.

The laser cutting industry is highly competitive, and our client was struggling to gain traction in search results. Their organic traffic was low, and they needed a robust digital strategy that would put them on the map as a leader in their field.

SEO Overhaul

We started by conducting a thorough SEO audit to identify where improvements were needed. From there, we rolled out a full-scale SEO strategy, covering everything from on-page and off-page optimisation to targeted keyword research. We focused on industry-relevant keywords with high conversion potential.

Content Optimisation

Content was a big part of our approach. We revamped existing content to align with SEO best practices and created new content to showcase the client’s expertise and services. A content calendar ensured a consistent flow of fresh, high-quality posts aimed at engaging users and boosting search rankings.

Landing Page Optimisation

Next, we took a deep dive into user behaviour to identify the most important landing pages. We optimised these pages to improve user experience and conversion rates, implementing A/B testing to fine-tune page elements for the best results.

Technical SEO Enhancements

Technical issues can often hold a website back, so we tackled those head-on. We resolved performance issues, improved loading speeds, and added schema markup to enhance the site’s visibility in search engine results pages (SERPs).

Thought Leadership and Blog Strategy

To further position the client as an industry authority, we introduced a regular blogging strategy. We crafted posts on relevant industry topics, offering insights and sharing valuable knowledge. This not only engaged the audience but also reinforced our client’s credibility and improved search rankings.

The results of our strategy were impressive. Over a two year period, we delivered a 382% increase in organic traffic. This significant boost in visibility not only increased traffic but also cemented the client’s position as a prominent player in their industry. The enhanced user experience and optimised content led to better engagement and higher conversion rates.

This project highlights the importance of a holistic SEO strategy. By focusing on comprehensive content optimisation, technical improvements, and consistent updates, we were able to drive significant growth. Establishing the client as a thought leader through consistent, relevant content was a key factor in achieving these results.

Our work with this Sheffield-based laser cutting company demonstrates how targeted, data-driven SEO strategies can transform a brand’s digital presence. The increase in organic traffic is proof that our approach works and reinforces our commitment to delivering measurable results for our clients.