Unlock Growth Potential With Ecommerce PPC Solutions
If you’re looking to expand your digital storefront, our team at Fenti are masterful at creating ads that leave an impression and drive valuable leads.
Accentuate your products and/or services with thoroughly targeted ads to place your brand in front of the right audience. At Fenti, we have extensive hands-on experience developing and executing campaign strategies that convert. Based in Sheffield, our team are passionate about dynamic marketing results and has a high track record of executing compelling strategies.
Looking To Level Up Your Online Presence?
What is Ecommerce PPC and How Does it Work?
Ecommerce PPC (Pay-Per-Click) is a powerful marketing tool that inputs tailored goals relevant to business needs, placing products and/or services in front of audiences within an existing market. These ads can be targeted across Google and Microsoft networks, including Meta platforms under paid social campaigns, identifying intended audiences depending on their online behaviour, activity and interest circles.
Curating ads that make an impact involves a refined and strategic approach that encompasses keyword research, ad copy creation, bidding, and ongoing optimisation. At Fenti, our team of PPC experts have a wealth of experience across several sectors, creating meaningful conversions, maximising your return on investment (ROI), and utilising a wide range of tools to get your brand noticed.
Full-Service Ecommerce PPC Management
We excel at approaching PPC with the right tools and skillset to achieve optimal results.
Our team monitors the latest trends and updates to provide ad copy that is refined, dynamic, and highly effective.
Search Ads
Google search ads have the primary focus on placing your brand at the top of search results, targeting consumers early on to drive volumes of quality traffic to your website. We conduct meticulous keyword research and write engaging ad copy to resonate and capture your audience.
Display Ads
Utilising display ads is a perfect way to build brand awareness and expand to a broader outreach through appealing visuals and engaging ad copy. Display ads are incorporated across a vast display network, and implemented across various platforms to establish connections and re-target potential customers.
Shopping Ads
Designed for Ecommerce businesses, shopping ads are a valuable resource in advertising your products directly within the search results. Product listings are optimised to ensure they remain at the forefront of the user's mind and ultimately drive conversions.
Dynamic Search Ads
If you’re an Ecommerce brand with a large inventory, dynamic search ads can place your products in front of the right user, at the right time. Utilising generative content, the ad curates the content based on the audience and the product being marketed.
Video Ads
Captivating and engaging video content can be showcased across YouTube and relevant channels from video ads. Striking visuals and storytelling work to capture the attention of potential customers.
Performance Max
A performance max campaign will leverage Google’s learning machine to optimise ads across the entire network and ad type, including search, display, YouTube, and shopping. These campaigns are managed and fine-tuned to establish optimal performance and ROI.
Should You Work With an Ecommerce PPC Agency?
The short answer is, yes! Creating effective PPC campaigns requires dedicated time, skillsets, and an understanding of markets across various platforms in order to achieve quality lead generation.
At Fenti, we are a collective hive of passionate individuals who dedicate our time to perfecting quality PPC strategies and campaigns. An effective ad set identifies consumers across the user journey, from brand awareness to re-targeting users who abandon baskets. Our professional team can navigate the complex structure of large-scale omnichannel marketing – so you can save ad costs and generate conversions without the stress.
Google Partner
We are a certified Google Partner, recognised for our proficiency and excellence in managing Google ads campaigns. This partnership reflects our ethos to maintain and ensure the highest standards are always met in our digital marketing services for our valuable clients.
Why Choose Fenti for Ecommerce PPC?
Some of the many reasons why you should consider Fenti Marketing for Ecommerce PPC management services include:
In-depth industry knowledge
Our team monitors the latest trends and updates across ad networks, ensuring your campaigns remain optimised for continuous success.
Customised Google ad strategies
We curate our approach to achieve tailored business goals, target audiences, and navigate the competitive landscape.
Transparent performance reporting
We detail clear and thorough reports so that you can understand and monitor how your campaign is performing.
Continuous Google Ad Campaign Optimisation
Our professional team continuously monitors and adjusts campaigns to guarantee they achieve the best possible results.
Contact us for Professional Ecommerce PPC Services
Ready to elevate your business on ad networks? Reach out to discuss how our professional Ecommerce PPC services can help your brand achieve marketing success.
Got Questions? We Have Answers!
What is Ecommerce PPC Marketing?
PPC (pay-per-click) is a fundamental tool in digital marketing, resulting in businesses establishing greater brand awareness, remaining competitive and generating quality conversions. Utilising tailored keywords, an ad campaign is then targeted to relevant audiences across the buyer journey, leading to further conversion opportunities.
How does PPC work?
PPC (pay-per-click) advertising is an online-based advertising model used to target users of platforms such as Google, Facebook and YouTube. Platform owners charge advertisers for each ad and keyword that a prospect clicks.
What are the most common ads used in a campaign?
The most common ad types are search campaigns, display ads, shopping ads, video and dynamic campaigns. Each ad type serves its own reliable method of reaching consumers across networks.
How do you identify my target market?
We analyse key data sets such as age, gender, location, interests and behaviour patterns that we attain through market research, analytics, social media engagement and more.
How do I know what budget to set?
You can set a daily budget for your campaign, which is the average amount you’re willing to spend each day. Ad accounts will optimise your spend to help you get the most clicks or conversions within your budget.
Can a purchase/booking system be integrated into my site?
Yes, our expert web development team can implement user-friendly and streamlined systems that are bespoke for your business, increasing engagement and generating high-quality conversions.
How does my campaign remain optimised?
A campaign is routinely monitored to ensure optimal performance by our knowledgeable team. They can implement bid adjustments, evaluate and remove redundant keywords, write ad copy, establish ad groups and understand how to query issues that may arise.
How do I measure success?
You can measure the success of your Ecommerce PPC efforts by tracking various metrics, such as:
- Website Traffic: Monitoring the number of visitors to your site.
- Conversion Rates: Measuring the percentage of visitors who make inquiries.
- Return on Ad Spend (ROAS): Revenue generated for every pound spent on ads.
- Click-Through-Rate (CTR): The ratio of clicks to impressions.
- Revenue Growth: Assessing the impact of your marketing efforts on overall sales and revenue.
