Your brand relates to your name, reputation, and appearance, the associations that people have towards you and the image they hold in their mind; it’s what differentiates you from your competition.
The key to good branding is consistency. To achieve this, clear and concise brand guidelines are essential. These guidelines define fonts, colours and styles to be used in all corporate communications, limitations for logo use, acceptable use of language and recommendations for working with different methods of communication.
Our team has more than 30 years’ experience of working with brands in a wide range of industry sectors and we understanding that individual identity is sacred. We also know why some brands work while others don’t.
Take a look at our logo creation work.
At fenti, we offer both branding and logo design services. Whilst both are essential for any organisation, what do they both mean?
Branding is essential for all businesses, regardless of size or industry. It defines who you are and makes you stand out. It’s not just a logo or a sign above the door. Your brand is whatever your customers or prospects think about when they hear your name. Your products, yes, but also the emotions that relate to them – confidence in quality, sense of value, satisfaction with service, credibility, to name but a few.
This means that the brand isn’t just your logo. It’s influenced by all sorts of other things – the colours you use, how you write, the appearance of your employees, and so on. All of which go to distinguish you from your competitors and build the long-term relationship with your customers.
It is the job of your marketing to position this branding in front of the right people at the right time using the right channels. Marketing drives sales; branding builds relationships.
You know your business better than anyone else, but we often find that business owners and employees are too willing to accept the status quo. Having a branding expert on hand to give a third-party view on your company can make a big difference. An objective view from outside the organisation can reveal changes that could have a significant effect on the business.
But, contrary to popular belief, these changes don’t need to cost the earth. Successful brand strategies can be implemented through relatively small changes – building supplier relationships, developing customer relationships and encouraging promotion through word of mouth.
At fenti, we create professional branding strategies that are easy to implement and meet the needs of your business.
We look at the visual aspects of your branding – colours and typography, the written word, design strategies and styles, communications strategies and customer relations.
CPL Industries Limited is Europe’s leading manufacturer, distributor and wholesaler of solid fuels. Based near Chesterfield, they have been in business for more than 40 years, and have steadily grown despite adverse economic conditions.
They lead the way in the UK through supermarket, DIY and forecourt distribution channels, and supply direct to over 100,000 householders.
For their 2017 summer sale promotion, CPL were looking for an agency that could produce and deliver a postal direct mail campaign that targeted 50,000 unique residential addresses around the UK.
The capabilities and proximity of fenti make them the perfect supplier for CPL. We helped them to develop their brief, to ensure that we fully understood the outcomes they expected, and that they understood what we required from them.
“This new website gives us an online shop window that rightly positions us as one of the leading distributors of exceptional catering products in the region, if not nationally”, said Adam, Sales Manager of Country Fresh Foods Ltd. “When we chose fenti to deliver this website, we were confident that the development was in safe hands.”
“We were really impressed with every part of the production. The text written captured our approach to business perfectly and the photography helped to bring the site to life. The look of the site is stunning, and really gives us the modern feel that we needed to capture. And working with Mark has been great. He has kept the project moving, even during one of our busiest periods. We can’t thank Mark and his team enough.”
"When we're putting together information material and marketing campaigns, it's really important to us that our designers get a real understanding of what we want to achieve. fenti do just that. They listen carefully to our brief, offer advice on the best options and create innovative designs that hit the mark. They have also taken care of complete projects from start to finish including print and delivery - what more can you ask?"
"I was extremely impressed with the level of support and service we received from the team at fenti. They were very helpful in advising us on various elements and issues over the mailing process from our end, not to mention patient! Plus the finished quality of the print of the die cut mailing was fantastic and the feedback we've had so far from those who received it has been great. Thank you."
“The first thing that impressed me about fenti was the swift and helpful response I received to questions and requests for information. Tight deadlines lead to short lead-times and fenti never fail to deliver”
“The service received from fenti was very professional and prompt.
The quality of the Design and Printed Products was outstanding”
"fenti is a consistent supplier to the College, and quickly made an excellent impression. Attention to detail, rapid turnaround and top-notch quality, and at highly competitive prices. Add to this a fantastic level of customer service, and you've got the compete package. Highly recommended!
"The fenti team has interpreted and developed our branding and marketing needs proficiently, delivering a solution that fits the bill across a range of media. Providing traditional printed materials to an upgraded website and other digital marketing methods including email marketing and online flip brochures. The team has always been quick to respond and flexible in their approach."
"We have worked with fenti for a number of years. The team has been instrumental in delivering a number of projects, which have included complete brand redevelopments – literature design, preparation of all corporate material, advert layouts and website development. Whatever the brief, fenti always delivers outstanding concepts and finished products. It is rare to find a team that is not only able to achieve the briefs to an incredibly high standard but also within extremely demanding timescales. We are thrilled that fenti is our design partner and would highly recommend them to all businesses needing industry leading creative support."
"fenti has helped us to develop the CertaUPS brand from the ground up. The team’s understanding and vision for CertaUPS has been very impressive. The quality of print was not only affordable but of the highest quality. We have been thrilled with the portfolio that fenti has developed for us and are looking forward to continuing to work with them to evolve CertaUPS over the coming years."