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YOUR COMPANY. YOUR BRAND

we do...

branding

your company. your brand

much more than just a logo


Your brand relates to your name, reputation, and appearance, the associations that people have towards you and the image they hold in their mind; it’s what differentiates you from your competition.


The key to good branding is consistency. To achieve this, clear and concise brand guidelines are essential. These guidelines define fonts, colours and styles to be used in all corporate communications, limitations for logo use, acceptable use of language and recommendations for working with different methods of communication.

Our team has more than 30 years’ experience of working with brands in a wide range of industry sectors and we understanding that individual identity is sacred. We also know why some brands work while others don’t.

Take a look at our logo creation work.

your branding and logo design


At fenti™, we offer both branding and logo design services. Whilst both are essential for any organisation, what do they both mean?

what is branding?


Branding is essential for all businesses, regardless of size or industry. It defines who you are and makes you stand out. It’s not just a logo or a sign above the door. Your brand is whatever your customers or prospects think about when they hear your name. Your products, yes, but also the emotions that relate to them – confidence in quality, sense of value, satisfaction with service, credibility, to name but a few.


This means that the brand isn’t just your logo. It’s influenced by all sorts of other things – the colours you use, how you write, the appearance of your employees, and so on. All of which go to distinguish you from your competitors and build the long-term relationship with your customers.


It is the job of your marketing to position this branding in front of the right people at the right time using the right channels. Marketing drives sales; branding builds relationships.

Some examples

Of our Branding Expertise

All
Jiraffe Ly-on Booklet
Jiraffe
Working alongside the client to provide an extension to their in house design team producing artwork within corporate branding.
Client name: Jiraffe
Jiraffe
Product Guides
Mansfield District Council Booklet
Mansfield Council
Concept to completion for a targeted campaign to fit within the clients corporate guidelines.
Client name: Mansfield Council
Mansfield Council
Campaigns
Intraining Book
Intraining
Working alongside the in house marketing department we have created a multitude of course material within brand guidelines.
Client name: Intraining
Intraining
Intraining
Tobell Inside
Tobell
Creating from concept to completion a more contemporary brand throughout all of their marketing literature.
Client name: Tobell
Tobell
Tobell Full Branding
CertaUPS Brochure
CertaUPS
From concept to completion, this international company required a brand with maximum impact for their UK market launch. Within this complete brand, fenti produced product packaging and an array of marketing materials.
Client name: CertaUPS
Link: http://www.certaups.com
CertaUPS
CertaUPS New Brand
Firepit leaflet
FirePit
This centrally located independent BBQ restaurant and Bar required a complete new brand including logo, external signage, full marketing and printed materials, website, social media management and promotional materials to create a striking look.
Client name: FirePit
Link: http://www.firepitbbq.co.uk
FirePit
FirePit Complete Branding
PCL brand
Power Control
From concept to completion this full rebrand includes marketing materials, video footage, photography and even hand drawn line artwork for their website for a truly corporate finish.
Client name: Power Control
Link: http://www.powercontrol.co.uk
Power Control
Power Control Full Rebrand
Rathbone Booklet
Rathbone Training
Keeping within brand guidelines we have produced a number of job specification sheets and course outline brochures.
Client name: Rathbone Training
Rathbone Training
Rathbone Training Design & Print
Special Steel Group booklet
Special Steel Group
Utilising their existing corporate colours, fenti have created a new brand which showcases the areas of industry.
Client name: Special Steel Group
Special Steel Group
Special Steel Group


so why choose an external agency?


You know your business better than anyone else, but we often find that business owners and employees are too willing to accept the status quo. Having a branding expert on hand to give a third-party view on your company can make a big difference. An objective view from outside the organisation can reveal changes that could have a significant effect on the business.


But, contrary to popular belief, these changes don’t need to cost the earth. Successful brand strategies can be implemented through relatively small changes – building supplier relationships, developing customer relationships and encouraging promotion through word of mouth.


At fenti™, we create professional branding strategies that are easy to implement and meet the needs of your business.


We look at the visual aspects of your branding – colours and typography, the written word, design strategies and styles, communications strategies and customer relations.

CPL Industries Limited is Europe’s leading manufacturer, distributor and wholesaler of solid fuels. Based near Chesterfield, they have been in business for more than 40 years, and have steadily grown despite adverse economic conditions.

They lead the way in the UK through supermarket, DIY and forecourt distribution channels, and supply direct to over 100,000 householders.

For their 2017 summer sale promotion, CPL were looking for an agency that could produce and deliver a postal direct mail campaign that targeted 50,000 unique residential addresses around the UK.
The capabilities and proximity of fenti™ make them the perfect supplier for CPL. We helped them to develop their brief, to ensure that we fully understood the outcomes they expected, and that they understood what we required from them.

CPL INDUSTRIES

“This new website gives us an online shop window that rightly positions us as one of the leading distributors of exceptional catering products in the region, if not nationally”, said Adam, Sales Manager of Country Fresh Foods Ltd. “When we chose fenti™ to deliver this website, we were confident that the development was in safe hands.”

“We were really impressed with every part of the production. The text written captured our approach to business perfectly and the photography helped to bring the site to life. The look of the site is stunning, and really gives us the modern feel that we needed to capture. And working with Mark has been great. He has kept the project moving, even during one of our busiest periods. We can’t thank Mark and his team enough.”

COUNTRY FRESH FOODS

"When we're putting together information material and marketing campaigns, it's really important to us that our designers get a real understanding of what we want to achieve. fenti™ do just that. They listen carefully to our brief, offer advice on the best options and create innovative designs that hit the mark. They have also taken care of complete projects from start to finish including print and delivery - what more can you ask?"

MANSFIELD DISTRICT COUNCIL

"I was extremely impressed with the level of support and service we received from the team at fenti™. They were very helpful in advising us on various elements and issues over the mailing process from our end, not to mention patient! Plus the finished quality of the print of the die cut mailing was fantastic and the feedback we've had so far from those who received it has been great. Thank you."

JENX

“The first thing that impressed me about fenti™ was the swift and helpful response I received to questions and requests for information. Tight deadlines lead to short lead-times and fenti never fail to deliver”

FLOW GROUP

“The service received from fenti™ was very professional and prompt.

The quality of the Design and Printed Products was outstanding”

WNT (UK LTD)

"fenti™ is a consistent supplier to the College, and quickly made an excellent impression. Attention to detail, rapid turnaround and top-notch quality, and at highly competitive prices. Add to this a fantastic level of customer service, and you've got the compete package. Highly recommended!

CHESTERFIELD COLLEGE

"The fenti™ team has interpreted and developed our branding and marketing needs proficiently, delivering a solution that fits the bill across a range of media. Providing traditional printed materials to an upgraded website and other digital marketing methods including email marketing and online flip brochures. The team has always been quick to respond and flexible in their approach."

SEAMS LTD

"We have worked with fenti™ for a number of years. The team has been instrumental in delivering a number of projects, which have included complete brand redevelopments – literature design, preparation of all corporate material, advert layouts and website development. Whatever the brief, fenti™ always delivers outstanding concepts and finished products. It is rare to find a team that is not only able to achieve the briefs to an incredibly high standard but also within extremely demanding timescales. We are thrilled that fenti™ is our design partner and would highly recommend them to all businesses needing industry leading creative support."

POWER CONTROL LTD

"fenti™ has helped us to develop the CertaUPS brand from the ground up. The team’s understanding and vision for CertaUPS has been very impressive. The quality of print was not only affordable but of the highest quality. We have been thrilled with the portfolio that fenti™ has developed for us and are looking forward to continuing to work with them to evolve CertaUPS over the coming years."

CertaUPS