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Direct Cars, a well-established brand with nearly three decades of experience, aimed to elevate their digital presence and drive more conversions through a comprehensive paid social and PPC campaign. As one of the UK’s original used car supermarkets, they sought to increase brand awareness, website traffic and customer engagement, specifically targeting key areas such as Sheffield, Rotherham, Doncaster and Chesterfield.
Direct Cars turned to Fenti Marketing to craft and implement a strategic PPC and paid social campaign that would not only boost their online visibility but also resonate with their target audience and drive measurable results.
To meet Direct Cars’ objectives, Fenti developed and executed a robust, multi-channel campaign that leveraged the power of both Google Ads and Facebook Ads. The key elements of the project included:
We designed and launched optimised vehicle ads using a dynamic vehicle feed that showcased all available stock. This approach ensured that potential customers were presented with the most relevant and up-to-date inventory, increasing the likelihood of conversions.
To strengthen brand awareness and keep Direct Cars top-of-mind, we implemented retargeting strategies aimed at key audiences who had previously interacted with the website. This strategy was essential in moving potential buyers further down the sales funnel.
In alignment with Direct Cars’ SEO strategy, we introduced localised campaigns targeting high-priority areas, including Sheffield, Rotherham, Doncaster and Chesterfield. These campaigns focused on increasing brand consideration within these key regions, with plans to expand the reach across the UK.
Continuous testing, refinement and optimisation were integral to the success of this campaign. By regularly updating messaging to include strong calls to action and ensuring alignment with Direct Cars’ brand tone, we maximised the effectiveness of each ad.
We expanded Direct Cars’ reach by targeting a broader demographic through carefully segmented audiences based on key demographics. This enabled us to tailor the messaging to resonate with different customer segments, enhancing engagement and conversions.
To capitalise on initial customer interest, we implemented a retargeting campaign that served ads to previous website visitors and those who had engaged with Direct Cars’ content. The use of vehicle feed ads within this retargeting strategy displayed relevant stock to these engaged shoppers, driving them closer to making a purchase.
The PPC and paid social campaign developed by Fenti significantly enhanced Direct Cars’ digital presence and performance across multiple channels.
Overall, the collaboration between Fenti Marketing and Direct Cars resulted in a cohesive, data-driven marketing strategy that not only met but exceeded the client’s goals. This project not only reinforced Direct Cars’ reputation as a leader in the automotive industry but also demonstrated Fenti’s expertise in driving measurable success through tailored digital marketing solutions.
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