Brand Positioning and Launch Campaign for New £5.5m Sheffield Events and Conference Centre

The OEC Sheffield represents a significant £5.5 million investment by A&S Leisure Group into Sheffield’s hospitality scene. Nestled between Owlerton Stadium and Napoleons Casino & Restaurant, this state-of-the-art events and conference centre needed a brand identity that would match its high-end appeal. Fenti was tasked with building the OEC Sheffield brand from the ground up, ensuring every marketing touchpoint resonated with the target audience.

Creating a brand identity for OEC Sheffield required a deep understanding of the market and a collaborative approach with the client. Fenti designed a clever and striking branding concept that would serve as the foundation for all marketing activities. This included developing the logo, colour scheme, and overall brand messaging that brought the venue’s vision to life. From brochures and advertising to social media presence, Fenti’s team maintained consistent brand messaging throughout.

Fenti managed every aspect of the OEC Sheffield’s marketing strategy, from initial concept to successful completion. The campaign covered a range of deliverables: PR and copywriting, website development and SEO, advertising design, and social media management. The seamless coordination of these efforts ensured the OEC Sheffield brand was not only established but also widely recognised throughout South Yorkshire.

The OEC Sheffield launch campaign was a huge success, with enthusiastic collaboration between Fenti and the venue’s team. The partnership continued through challenging periods, including the 2020-2021 lockdowns. During this time, Fenti’s strategic efforts kept the OEC brand in the public eye, enabling a strong reopening with high booking rates and excellent customer feedback.

Matthew Hamilton, Venue Director of OEC Sheffield, praised Fenti’s work, highlighting their ability to take the venue’s vision and transform it into a powerful and cohesive brand. The branding concept developed by Fenti not only shaped the OEC’s identity but also drove significant business results, leading to a strong and ongoing partnership. The collaboration has resulted in a vibrant schedule of events and continued brand growth.

As the OEC Sheffield’s offering evolves, Fenti remains a trusted partner in driving marketing strategies. The venue has expanded into private hire markets, hosting a diverse range of events from charity galas to weddings. Looking forward, the OEC continues to grow its reputation as a premier destination for both corporate and social events in South Yorkshire, with Fenti playing a key role in its ongoing success.