Rebrand for Renowned and Award-winning Sheffield City Centre Restaurant, Silversmiths

Fenti and Silversmiths have enjoyed a close and productive relationship for many years. When Silversmiths was taken over by one of our existing clients, it was only natural for us to extend our design and branding expertise to this much-loved restaurant. Our long-standing relationship with the client made us the perfect choice to help refresh and enhance Silversmiths’ brand.

Located in the heart of Sheffield city centre, Silversmiths is a cherished restaurant with a rich history and a loyal customer base. Just a short walk from Sheffield train station and Sheffield Hallam University, Silversmiths is well-known for its classic cuisine, including traditional Sunday lunches and popular bottomless brunches. Given its reputation and location, it was crucial that Silversmiths’ brand image reflected its approachable, classic appeal while also featuring a clean and user-friendly website for easy navigation and bookings.

The rebranding of Silversmiths was an exciting challenge that we were eager to tackle. Our goal was to develop a brand identity that encapsulated the essence of what Silversmiths had to offer. This included creating a visual and narrative style that was both inviting and true to the restaurant’s established reputation. By collaborating closely with the Silversmiths team, we ensured that every aspect of the brand refresh aligned with their vision.

In our work with Silversmiths, we undertook a full rebrand that included the development of brand-new menus, brochures, website design, and a refreshed logo. Each of these assets was carefully crafted to convey the message and tone that Silversmiths wanted to promote—a balance of tradition and modernity that resonated with their audience. The new branding elements were designed to be contemporary yet timeless, ensuring that Silversmiths remained both relevant and true to its roots.

The website design was a critical component of the rebrand. We focused on creating a clean, clear, and intuitive website that made it easy for customers to explore the menu, make reservations, and learn more about the restaurant’s offerings. The new website not only improved the user experience but also strengthened the overall brand by providing a seamless online presence that reflected the quality and charm of Silversmiths.

The successful rebrand of Silversmiths has helped to elevate the restaurant’s image while staying true to its history and character. The new branding, from the logo to the website, has resonated with both new and returning customers, ensuring that Silversmiths continues to be a beloved destination in Sheffield. Our partnership with Silversmiths stands as a testament to the power of collaboration and the impact of thoughtful, well-executed branding.