Branding and Ongoing Design Support for OEC Sheffield Events Venue

After many successful years working with A & S Leisure, the parent company of OEC Sheffield, Fenti Marketing was the natural choice when the exciting new venture, OEC Sheffield, was announced. Our deep understanding of their values and objectives made us the ideal partner to bring their vision for this new venue to life.

Nestled between two of Sheffield’s most iconic leisure and entertainment venues, The OEC quickly became a focal point with its striking event and conferencing space. This unique venue needed a brand identity that reflected its standout position in the market while catering to a diverse range of events and clientele.

As a brand-new business, OEC Sheffield required a full suite of branding and marketing collateral to establish its presence. Fenti Marketing was tasked with creating everything from the logo and brand design to ongoing creative materials. We also designed and built their website, managed social media, issued press releases, and provided professional photography services, ensuring a consistent and compelling brand narrative across all platforms.

In collaboration with the OEC team, we determined that their brand image needed to strike the right balance between vibrance and corporate professionalism. With a wide array of exciting events on the calendar, each required a distinct visual identity that still aligned with the overarching OEC brand. Our goal was to create marketing materials that were instantly recognisable as OEC’s, even without the logo being displayed.

The outcome of our collaboration with OEC Sheffield was a cohesive and impactful brand that resonates with its target audience. By blending vibrance with a corporate touch, we ensured that every piece of marketing, whether for a lively event or a formal conference, was both visually engaging and unmistakably OEC. This strong brand identity has helped The OEC quickly establish itself as a premier event destination in Sheffield.