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Owlerton Stadium, a leading entertainment venue in Sheffield, has been a vibrant hub for greyhound racing and social events for decades. As a venue that attracts a diverse audience ranging from partygoers and families to corporate groups, Owlerton Stadium needed a comprehensive and dynamic marketing strategy to maintain its strong presence and engage with its varied clientele.
To achieve this, they required a reliable marketing partner who could not only manage their day-to-day marketing needs but also innovate and elevate their brand consistently. For years, Fenti has proudly served as Owlerton Stadium’s continual marketing partner, responsible for creating, maintaining, and evolving its full suite of marketing collateral.
To support Owlerton Stadium’s diverse marketing needs, Fenti undertook a multi-faceted project encompassing a range of creative and digital marketing services.
We spearheaded the design and development of Owlerton Stadium’s website, incorporating custom web apps developed by our in-house experts. This included a bespoke results calendar tailored for internal staff to easily update, ensuring that the latest race results are always accessible to the public. Fenti also manages the website’s ongoing maintenance, ensuring that all updates are seamlessly integrated, keeping the site fresh and user-friendly.
Our dedicated team oversees Owlerton Stadium’s social media presence across various platforms. We create engaging content, including animations and interactive posts, to keep their audience informed and entertained. This strategy has significantly boosted engagement and kept the brand top-of-mind for its followers.
Fenti has designed a range of eye-catching posters and digital content for the TV screens throughout the stadium. These visual assets are crafted to enhance the in-venue experience, providing clear information and promotions in an appealing format that resonates with visitors.
To extend Owlerton Stadium’s reach beyond the venue, we executed a comprehensive Out-of-Home (OOH) advertising campaign. This included vibrant displays on Kong and Parkway screens, with visuals designed to captivate commuters and drive brand awareness. The effectiveness of these campaigns can be seen in real-time, with images of the artwork featured on Anco Digital’s LinkedIn, showcasing our creative execution.
Fenti’s role extends beyond creation to strategic planning. We provide a dedicated team member who works closely with Owlerton Stadium to oversee all marketing activities. This includes developing comprehensive marketing plans, executing campaigns and providing detailed reports to ensure all efforts align with their business goals.
We manage Owlerton Stadium’s Google Ads and Meta Ads campaigns, driving targeted traffic to their website and events. Our expertise in paid advertising ensures that their budget is maximised, delivering strong ROI through well-optimised campaigns.
Fenti’s partnership with Owlerton Stadium has been instrumental in solidifying the venue’s status as a premier entertainment destination in Sheffield. The comprehensive suite of marketing services we provide has not only maintained but enhanced their brand’s visibility across multiple channels.
The custom-built website with easy-to-use internal features has streamlined their operations, while our creative assets for social media, TV screens and OOH advertising have kept their brand engaging and relevant. Strategic marketing and digital advertising efforts have also driven measurable increases in audience engagement and attendance at events.
Through our close collaboration, Fenti has effectively become an extension of Owlerton Stadium’s marketing department, ensuring that all marketing touchpoints are consistently executed to the highest standard. This ongoing partnership continues to evolve, reflecting both the needs of Owlerton Stadium and the dynamic landscape of digital and traditional marketing.
Connect with us today and let’s make it happen.
