Identify what works, then be part of the conversation
You probably already know that having a social media marketing strategy is integral to the success of your social media activity – which is why it’s so important to know how to create one and understand what the best strategy is for your business.
Without a strategy, you may find you’re going off target and your activities are no longer consistent or timely. You may also lose sight of the bigger picture and what you’re aiming to achieve for your wider business goals. However, if you haven’t graduated from a social media marketing course or been through social media training, do you feel confident creating one?
Here’s a guide to talk you through creating your social media marketing strategy.
Identify your target audiences
The more information you have, the more effective your strategy will be. Whether you are targeting B2B or B2C, it will make a difference to your strategy. Understanding your target audience’s age; location; job and income, as well as their interests and motivations, can reveal a great deal about your potential customers.
Set your goals
Make sure your goals are well defined and link back to the overall marketing strategy and wider goals of your business. Be clear what success looks like and know how you will measure it.
Social Media Audit
Consider all of your activity and ask questions about it. What do we do, why do we do it, and what can be improved? Look at your costs, results and ROI, and create a database of your activity and findings. Aim to reveal everything that will contribute towards achieving your goals, and expose what might not.
Create your social media strategy
The best strategy will be straightforward to understand, justifiable and will demonstrate how you are going to deliver your marketing and achieve business success.
So, armed with the information you need, do you feel equipped to create your social media marketing strategy? Often, businesses choose to invest in social media courses or social media training to give their team the skills needed, which may be the way to go, if you don’t have the time or confidence to create and deliver your plan. Others go to an expert to do the job. Here at Fenti, we can help with both.
