A month in the life of your favourite digital dynamo
Each month we’re pulling back the curtain a little to give you a sneak peek inside our high-octane professional marketing agency. It’s been a whirlwind April here at Fenti, where the coffee’s strong, the ideas are stronger, and the spreadsheets are… well, let’s not talk about the spreadsheets. But seriously, as the days get longer and the office plants get thirstier, we thought it’d be a good time to update you on what we’ve been up to this month.
Fenti’s April in a nutshell:
- Bake-off gets serious
- Easter egg hunt
- AI’s impact on search engine performance
- Zero-click search results
- Brainstorms and breakthroughs
- Content that clicks
- Pennine Five and Sheffield’s Innovation Spine
Fenti bake-off is seriously on!
Let’s dive straight into THE hot topic! April kicked off with a flurry of activity on the baking front. So far, we’ve been treated to some delicious home-baked delights (naughty cakes) through our doors. From George’s gooey chocolate brownies to Eleanor’s scrumptious Vicky sponge, it’s been a tough slog, but those cakes won’t eat themselves, eh! And wow, has the onslaught been relentless – no sooner had one bake settled (on the hips), than another arrived. What with Paige’s delicious red velvet and white chocolate cookies, followed by Megan’s splendorous coffee and walnut cake, April’s ‘bake game’ here at Fenti has been on point.
To keep things lively, our fun Easter egg hunt helped expend a few calories, resulting in chocolatey rewards for those who solved cleverly written location riddles. There was plenty of assistance (cheating) during the hunt, but hey, when there’s chocolate eggs at stake, the rules bend a little. So, with rapidly expanding waistlines, we roll into yet another cake-heavy month – May promises yet more hotly anticipated Fenti bake-off treats. Yes, it’s a tough life, but we take our commitment to cake tasting seriously around here!
Zero-click searches – the impact of AI and how to improve your organic search
Now, down to more sensible business… As AI continues to rapidly integrate with almost every facet of tech we care to think of, in April Fenti continued our deep dive on the effects of AI on search engine behaviour, with particular focus on the effects of AI overview on website click-through rates. The AI tidal wave is incoming, no doubt about it, so we are already actively exploring best practices for future-proof content and how to make sure everything across our digital footprint, for Fenti and our clients, plays nice with the future emperor – all hail AI.
It’s a wild time on the digital frontier. We’ve seen more change in the last couple of years than over the last couple of decades combined. We covered lots about the effects of AI overview in our recent blog post. Well worth a read.
Fenti’s AI exploration won’t stop after April, either; ours is a long-term commitment to continual assessment and evolution. We’ll keep you up to speed with progress, our findings and insider thoughts throughout 2025 and beyond, so be sure to follow Fenti on your preferred platform.
Brainstorms and breakthroughs
As April’s canter quickened to a gallop, we jumped headlong into strategy sessions, dissecting SEO metrics, crafting and honing organic and PPC campaigns. It’s a regular function of agency life:
- Plan
- Act
- Review
- Rinse and repeat
These are ‘tip of the iceberg’ headlines, with more complex mechanics whirring away under the surface, steering our focus toward achieving results for our clients, and theirs in turn. Whether it’s stronger return on investment, higher engagement, improved click-through, driving online traffic, boosted real-world footfall, offer take-up, more subscription sign-ups, increased customer spend, or any other pre-identified goal – these are all key components of broader success we deliver for our clients. There are a lot of moving parts for sure, but we aim to master them all, so there’s always a lot happening here at Fenti. And April, as always, was jam-packed with plenty of juicy progress and wins.
Content that clicks
Our content team has been busy turning words into magic. With a focus on creating content that resonates, we’ve been busy designing social media posts that demanded a double-take, including embracing April’s fun viral trend to create our own hilarious action figure characters. Some were uncanny, some super-random, but we’re blaming generative AI (or was it our mugshots?). As well as having all this fun, we’ve also been knuckling down and creating strategic content for our clients that truly delivers. Every client has a different proposition, style and goal, and that’s where we pride ourselves in understanding each and every one, inside out.
Pennine Five and Sheffield’s innovation spine
In April we also attended a great event by Sheffield Property Association and RBH Properties, hosted at Pennine Five – a deeply insightful presentation by Tom Hunt and Kate Martin from Sheffield City Council. The thrust of this event was to set out the exciting future for Sheffield, detailed in full in Sheffield’s Growth Plan. With innovation and tech companies growing across the city, the spectacular Pennine Five site is fast becoming a hub for this sector. Sheffield’s Innovation Spine estimates a £2.2bn boost in annual economic contribution, as well as growth for jobs and property across Sheffield – good news for workers, residents and businesses in the region. Not only did Fenti enjoy attending the event, but we also provided photography on the night. We have lots more content and a blog covering this topic on the way very soon.
Looking ahead
As we bid farewell to April, we’re gearing up for more excitement during May. With new projects on the horizon, fresh challenges to tackle, and, of course, more coffee and cake to consume, we’ve jumped into May with a spring in our heels. Stay tuned for more!
