If you’re new to internet marketing strategies, it’s tempting to think that there are only a handful that people ever use to get by. However, it’s often not as simple as setting up the right Google Ads, or using a handful of keywords in the right places. In fact, as internet marketing has evolved over the years, more and more strategies have emerged as front-runners for regular lead generation success.
In the modern age, how do you make sure that your internet marketing strategies are truly working to the standard you expect? How do you know what’s likely to work well for you in the long run? As always, it’s worth partnering with a leading internet marketing firm to help you navigate the online wilds.
Here are some of the leading internet marketing strategies businesses big and small are putting into action right now. Are you already making the most of your online marketing potential? If not, Fenti will always be here to support you.
Video and Footage for Marketing
In the modern age, more and more people are finding video content appealing and engaging. Essentially, it’s a fast-paced world, and that means not everyone has the time to read through walls of text to get to where they need to be. A professional video marketing campaign, therefore, might be just what you need to connect with a whole new audience.
Whether you embed video on your website or set up your own YouTube channel, there are plenty of different ways through which you can advertise and market yourself via footage. You could show off projects, host Q&A sessions with customers, or give your prospective buyers a legitimate tour of your business.
Even better, you could also set up videos which offer advice and guidance on areas likely to pique your buyers’ interests. It’s important to establish yourself as an authority that cares, not just a leading company selling the best products and services.
Enhance Your Web Content
Does website content really matter in 2020? Of course it does. Without reliable web content, your buyers and prospective customers are going to be left high and dry. Your SEO strategies should revolve around your main website, acting as a hub to drive sales and engagement. Yes, plenty of people rely on social media and apps these days, however, without a website, you are seriously pushing yourself behind the pack.
A great website for online marketing should be informative, entertaining, and more besides. It should be easy to use, flexible across a variety of devices, and ready to answer as many of your customers’ queries as possible. Crucially, Google and Bing will be looking to highlight sites in search which answer specific queries, meaning that it’s always worth being relevant.
A great website is a great first impression. That’s why Fenti leads with web design and content first in all our internet marketing strategies. Essentially, your website is going to be the first impression you make on anyone online. It’s where the majority of your searchers will head to. What’s more, it’s where the majority of your leads will build. Therefore, instead of letting your website fall by the wayside, make sure to set up a plan of action to get it looking and performing at its best.
Be Careful with Design
Nowadays, looks are everything. While search engines will naturally push you to lead with engaging, enriching content, if you don’t have that killer look, you’re going nowhere fast. Therefore, you need to make sure that your looks are on-target with what your demographics expect. What’s more, your look should be unique. There’s no more relying on clunky, awkward stock photos and dodgy-looking clipart.
You should be ready to set up a professional aesthetic which will convert visitors into customers. This is a large part of what Fenti offers to clients. We work hard to work with you to build a corporate look and profile which is consistently appealing and engaging. This should apply to your offline, physical advertising as much as it should to your online marketing. It’s all about visual branding.
Naturally, visual branding comes into just about everything that you do on the web. Your website, your social media, targeted ads, Google listings and more should all follow the same aesthetic template. If there’s one thing customers and clients want, subconsciously, it is consistent marketing. The best way you can establish this is through consistent visuals and design choices.
Social media, of course, remains the big phrase on many online marketers’ lips. Yes, the idea of promoting your business through Twitter or Facebook is no longer a new thing, getting it right is still hugely important. Regardless of your audience and your demographics, you are going to need to establish yourself as an approachable, reliable service. One which answers questions publicly, and which is available for contact through all mediums.
Got yourself an Instagram account? What about a Pinterest board? If any of these elements are alien to you, there really is no need to worry. Crucially, it’s worth approaching a leading online marketing agency who can help you arrange and run your social media regularly to make sure you are firing on all cylinders.
Social media doesn’t have to be complex. It’s simply a case of posting regularly, listening to customers, and making sure that you are on point with their expectations. Don’t fall into cloying, overly salesy traps. Be honest, upfront, and genuinely connect with people. That, essentially, is what modern clients and customers are going to connect with best.
Why Choose a Marketing Agency?
It’s probably pretty easy to assume that you can take on most internet marketing strategies on your own. However, with the right team by your side, you can make sure to tackle each corner of your online presence with marketing and advertising strategies which are guaranteed to generate worthwhile leads.
Get in touch with Fenti on 0114 2180 626 to transform your brand for the better.