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Website Design & Build for Interior Homeware Brand, Ava Mae Homes

Auto Draft - Fenti Marketing

The Brief

At Fenti, we take pride in helping standout brands reach their full potential, which is why we were proud to assist Ava Mae Homes in the rebuild of their brand new website. Ava Mae is an interior homeware brand, specialising in carefully curated products that deliver to customers nationwide. They needed assistance with a new site that was intuitive, created a positive user experience and was beautifully tailored to their brand.

Website Design & Build for Interior Homeware Brand, Ava Mae Homes - Fenti Marketing

Curating Bespoke Solutions

Ava Mae Homes approached Fenti, requiring assistance transitioning their existing website to a bespoke eCommerce and CMS platform. Their rapidly growing business required a robust and seamless website that reduced unnecessary expenses, generated leads, and ensured a streamlined customer journey throughout the sales funnel.

Our specialised web develpment and expert SEO team strategised a website rebuild that would reflect the brand values of Ava Mae. The team designed a system that eliminates unnecessary applications and created smooth product integration without website bloat. The strategy created focus on all project elements to fulfill a seamless design, encompassing an organic user experience, ensuring site functionality and the ability to monitor customer service and sales efficiently.

Website Design & Build for Interior Homeware Brand, Ava Mae Homes - Fenti Marketing

Key Implementations

  • Complete Website Build: We transitioned Ava Mae from their existing site builder, designing a new bespoke website with a lightweight CMS platform. We integrated their existing email marketing to the new management system, ensuring a more intuitive approach to website management.
  • Responsive User Experience: Understanding the importance of a seamless user experience is imperative for retaining new customers on existing websites. We ensured that the site was navigational and cohesive for all visitors, including a responsive mobile user experience.
  • Beautifully Streamlined Design: Our design team understood the Ava Mae vision, curating a beautiful and inviting website design that fully represented the brand. Selecting complementing colour palettes that reflect the warm and calming attributes of Ava Mae and their brand identity.
  • Compelling Copywriting: Fenti’s dedicated SEO team are experts in helping brands rank and finding new opportunities. We crafted engaging webpage content and helpful guides, targeting relevant keywords to encourage brand visibility.
  • Dedicated Guidance: Beyond the website build, we provided after service maintenance to ensure Ava Mae transitioned seamlessly in their new eCommece site. We provided helpful CMS guidance to assist Ava Mae on its functionality, how to amend existing and new products, whilst enabling the ability to set up seasonal collections when required.
Website Design & Build for Interior Homeware Brand, Ava Mae Homes - Fenti Marketing

Fenti has been excellent, providing me with the tools I needed to help elevate my business! They listened clearly and supported the brand vision, creating a seamless and positive experience across the entire team. I now have the knowledge to manage the website and client orders with ease, thank you to team Fenti!

Ava Mae

Website Design & Build for Interior Homeware Brand, Ava Mae Homes - Fenti Marketing

The Outcome

The collaboration between Fenti and Ava Mae resulted in an exceptional redesign, contributing to the continuously flourishing Ava Mae brand. The new platform not only has streamlined the user experience, but it has effectively eliminated existing obstacles such as limited flexibility, expensive add-ons and user constraints. Along with the aid of visually striking designs and engaging content, Ava Mae Homes has the website that best reflects their brand values, whilst elevating their excellent service.

Website Design & Build for Interior Homeware Brand, Ava Mae Homes - Fenti Marketing

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Important Notice

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