Connecting Buyers to Homes with Thoughtful Design for Avant Homes

Avant Homes, a renowned housebuilder with a strong presence across the North of England and Scotland, was set to launch several new housing developments. To support this ambitious rollout, they needed a suite of marketing materials that would not only highlight the premium quality of their homes but also provide clear and compelling information to potential buyers.

As Avant Homes’ trusted partner, we eagerly took on the challenge to create a range of marketing assets designed to showcase these new sites, enhance customer engagement and drive interest among prospective homeowners.

To achieve Avant Homes’ goals, we embarked on a comprehensive design and production project, delivering the following key elements:

Technical Illustrations

We crafted detailed site layouts that showcased the strategic placement of homes, landscaping and nearby amenities. These illustrations were pivotal in helping prospective buyers grasp the overall environment and layout of each development.

Consumer-Focused Floorplans

Our team designed intuitive floorplans for each house type, highlighting high-quality specifications and the potential for luxurious living. These plans were meticulously created to be easily understood by consumers, demonstrating how each space could be optimised for maximum comfort and style.

To increase visibility and attract potential buyers, we developed a series of web banners for Rightmove. These banners spotlighted the unique features of the upcoming developments, from prime locations to innovative design elements and lifestyle perks.

Throughout the project, we maintained close collaboration with the Avant Homes team to ensure that every asset aligned with their brand values and marketing objectives. Our focus was on creating materials that not only informed but also inspired potential buyers.

The marketing assets we delivered were instrumental in the successful launch of Avant Homes’ new developments across the North of England and Scotland. The technical illustrations and floorplans provided prospective buyers with the clarity and confidence they needed, while the web banners on Rightmove effectively captured the attention of a broader audience.

The result was a cohesive set of marketing tools that enhanced Avant Homes’ digital and print presence, driving increased interest and engagement from potential homeowners. This project not only supported the successful launch of the new sites but also reinforced Avant Homes’ reputation for quality and attention to detail in the competitive housing market.