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At Fenti Marketing, we’ve had the privilege of working with Napoleons Casinos & Restaurants for several years. Known for their premium gaming experiences, excellent dining, and entertainment, Napoleons wanted to make a significant impact with the launch of their £8 million flagship casino in Manchester.
This was more than just the opening of a new venue — it was about introducing a luxurious, must-visit destination to a vibrant city. They trusted us to design and execute a multi-channel campaign that would draw in attention and set the stage for their grand opening success.
Having collaborated with Napoleons for a long time, we already had deep insight into their brand, their audience, and what makes them unique. Our experience allowed us to quickly align our goals and begin strategising a launch that would feel authentic to Napoleons while still bringing a fresh appeal to the Manchester market.
From the initial planning stages, we focused on creating a campaign that reflected the prestige of the brand while generating buzz across multiple channels. Our relationship with Napoleons meant that communication was seamless, allowing us to adapt quickly and deliver at every stage.
We knew that the success of this launch would depend on a comprehensive, integrated marketing strategy. Our campaign included:
We developed cohesive branding materials that matched the luxurious ambiance Napoleons is known for, ensuring consistency across all touchpoints.
High-quality visuals played a key role in showcasing the new casino’s atmosphere and amenities. These assets were used across digital platforms, print media, and advertising channels.
We managed the distribution of strategically crafted press releases, securing coverage in key publications to build excitement ahead of the opening.
From social media campaigns and digital ads to event coordination and influencer outreach, we ensured that every element of the campaign worked together to maximise exposure and interest.
Launching a major venue in a competitive market like Manchester presented its own set of challenges. We needed to stand out amidst a busy entertainment landscape while appealing to both new visitors and loyal Napoleons customers.
Flexibility was key—our team remained responsive to real-time feedback and market dynamics, tweaking messaging and tactics as needed to keep the momentum going. Our close partnership with Napoleons meant that we could pivot quickly, ensuring that no opportunity was missed in making the launch as impactful as possible.
The launch of Napoleons Casino Manchester was a tremendous success, generating significant media attention and driving a large turnout for the grand opening. The integrated campaign not only created anticipation but has also sustained interest well beyond the initial launch. Since opening its doors, the Manchester location has become a staple in the city’s entertainment scene.
We continue to work closely with Napoleons, providing ongoing marketing support to maintain their presence and ensure that the momentum from the launch keeps building. Our journey with Napoleons is far from over—we’re excited to keep pushing their brand forward as they grow.
Connect with us today and let’s make it happen.
